Verasight
conducted a nationally-representative survey of 1,519 adults. Data were
collected from September 03 - September 08, 2025.
1 Activities Completed in
the Past Month
Which of the following activities, if any, have you done in the past
month? (Select all that apply) (N = 1,519)
Item
Selected
Watched television
90%
Conducted a search on a search engine (e.g., Google, Bing)
87%
Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot,
Google Gemini)
59%
Read a newspaper
30%
Traded cryptocurrency
11%
Used a virtual reality headset
7%
Rode in a self-driving car
4%
None of the above
1%
1.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Conducted a search on a search engine (e.g., Google, Bing)
86%
83%
90%
89%
Watched television
84%
86%
96%
94%
Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot,
Google Gemini)
69%
66%
57%
41%
Read a newspaper
22%
26%
29%
42%
Traded cryptocurrency
18%
14%
8%
5%
Used a virtual reality headset
14%
10%
4%
2%
Rode in a self-driving car
6%
3%
4%
2%
None of the above
1%
3%
1%
1%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Watched television
84%
91%
94%
94%
Conducted a search on a search engine (e.g., Google, Bing)
83%
86%
92%
94%
Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot,
Google Gemini)
47%
63%
59%
70%
Read a newspaper
17%
32%
33%
45%
Traded cryptocurrency
9%
13%
10%
11%
Used a virtual reality headset
6%
9%
9%
4%
Rode in a self-driving car
1%
5%
5%
5%
None of the above
2%
1%
2%
1%
Gender
Response
Male
Female
Watched television
90%
90%
Conducted a search on a search engine (e.g., Google, Bing)
87%
86%
Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot,
Google Gemini)
60%
58%
Read a newspaper
35%
24%
Traded cryptocurrency
16%
7%
Used a virtual reality headset
8%
7%
Rode in a self-driving car
6%
2%
None of the above
1%
2%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Watched television
85%
92%
93%
Conducted a search on a search engine (e.g., Google, Bing)
79%
90%
93%
Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot,
Google Gemini)
53%
55%
67%
Read a newspaper
21%
22%
43%
Traded cryptocurrency
11%
10%
12%
Used a virtual reality headset
8%
6%
7%
Rode in a self-driving car
3%
2%
6%
None of the above
2%
2%
1%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Watched television
92%
83%
91%
Conducted a search on a search engine (e.g., Google, Bing)
88%
85%
86%
Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot,
Google Gemini)
60%
57%
58%
Read a newspaper
36%
19%
29%
Used a virtual reality headset
9%
7%
6%
Traded cryptocurrency
8%
13%
14%
Rode in a self-driving car
2%
7%
3%
None of the above
0%
4%
1%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Watched television
93%
87%
85%
86%
Conducted a search on a search engine (e.g., Google, Bing)
91%
80%
78%
89%
Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot,
Google Gemini)
55%
62%
63%
73%
Read a newspaper
32%
18%
28%
35%
Traded cryptocurrency
11%
11%
9%
17%
Used a virtual reality headset
4%
14%
12%
9%
Rode in a self-driving car
4%
4%
3%
6%
None of the above
2%
0%
2%
0%
2 Social Media/App
Usage
Please indicate whether or not you ever use the following websites
or apps. (N = 1,519)
Item
Yes, use this
No, don’t use this
YouTube
92%
8%
Facebook
70%
30%
Instagram
66%
34%
LinkedIn
46%
54%
Reddit
46%
54%
Pinterest
43%
57%
X (formerly Twitter)
38%
62%
WhatsApp
34%
66%
TikTok
33%
67%
Snapchat
30%
70%
BeReal
2%
98%
2.1
Facebook Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes, use this
55%
74%
70%
77%
No, don’t use this
45%
26%
30%
23%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes, use this
73%
71%
66%
62%
No, don’t use this
27%
29%
34%
38%
Gender
Response
Male
Female
Yes, use this
65%
75%
No, don’t use this
35%
25%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, use this
74%
69%
66%
No, don’t use this
26%
31%
34%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes, use this
66%
65%
76%
No, don’t use this
34%
35%
24%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, use this
73%
67%
67%
60%
No, don’t use this
27%
33%
33%
40%
2.2
Youtube Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes, use this
94%
93%
93%
86%
No, don’t use this
6%
7%
7%
14%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes, use this
91%
92%
91%
92%
No, don’t use this
9%
8%
9%
8%
Gender
Response
Male
Female
Yes, use this
92%
91%
No, don’t use this
8%
9%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, use this
92%
88%
93%
No, don’t use this
8%
12%
7%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes, use this
94%
91%
89%
No, don’t use this
6%
9%
11%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, use this
89%
96%
91%
99%
No, don’t use this
11%
4%
9%
1%
2.3 X
(Formerly Twitter) Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes, use this
48%
38%
34%
32%
No, don’t use this
52%
62%
66%
68%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes, use this
36%
40%
33%
40%
No, don’t use this
64%
60%
67%
60%
Gender
Response
Male
Female
Yes, use this
46%
30%
No, don’t use this
54%
70%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, use this
32%
37%
44%
No, don’t use this
68%
63%
56%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes, use this
32%
37%
44%
No, don’t use this
68%
63%
56%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, use this
36%
45%
39%
35%
No, don’t use this
64%
55%
61%
65%
2.4
Instagram Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes, use this
80%
70%
67%
47%
No, don’t use this
20%
30%
33%
53%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes, use this
64%
68%
57%
74%
No, don’t use this
36%
32%
43%
26%
Gender
Response
Male
Female
Yes, use this
61%
71%
No, don’t use this
39%
29%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, use this
64%
69%
66%
No, don’t use this
36%
31%
34%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes, use this
68%
68%
63%
No, don’t use this
32%
32%
37%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, use this
59%
77%
76%
74%
No, don’t use this
41%
23%
24%
26%
2.5
Snapchat Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes, use this
51%
41%
18%
6%
No, don’t use this
49%
59%
82%
94%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes, use this
40%
28%
22%
20%
No, don’t use this
60%
72%
78%
80%
Gender
Response
Male
Female
Yes, use this
26%
33%
No, don’t use this
74%
67%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, use this
40%
29%
19%
No, don’t use this
60%
71%
81%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes, use this
27%
36%
28%
No, don’t use this
73%
64%
72%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, use this
24%
47%
36%
32%
No, don’t use this
76%
53%
64%
68%
2.6
Whatsapp Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes, use this
37%
38%
35%
25%
No, don’t use this
63%
62%
65%
75%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes, use this
24%
36%
38%
47%
No, don’t use this
76%
64%
62%
53%
Gender
Response
Male
Female
Yes, use this
37%
32%
No, don’t use this
63%
68%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, use this
25%
33%
44%
No, don’t use this
75%
67%
56%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes, use this
41%
29%
30%
No, don’t use this
59%
71%
70%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, use this
28%
36%
47%
46%
No, don’t use this
72%
64%
53%
54%
2.7
Linkedin Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes, use this
51%
48%
46%
38%
No, don’t use this
49%
52%
54%
62%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes, use this
32%
46%
57%
62%
No, don’t use this
68%
54%
43%
38%
Gender
Response
Male
Female
Yes, use this
46%
46%
No, don’t use this
54%
54%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, use this
30%
45%
62%
No, don’t use this
70%
55%
38%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes, use this
51%
36%
47%
No, don’t use this
49%
64%
53%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, use this
44%
43%
46%
61%
No, don’t use this
56%
57%
54%
39%
2.8
Pinterest Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes, use this
49%
47%
37%
37%
No, don’t use this
51%
53%
63%
63%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes, use this
41%
45%
44%
40%
No, don’t use this
59%
55%
56%
60%
Gender
Response
Male
Female
Yes, use this
26%
59%
No, don’t use this
74%
41%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, use this
40%
50%
40%
No, don’t use this
60%
50%
60%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes, use this
43%
47%
40%
No, don’t use this
57%
53%
60%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, use this
41%
41%
49%
47%
No, don’t use this
59%
59%
51%
53%
2.9 Tiktok
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes, use this
44%
40%
29%
17%
No, don’t use this
56%
60%
71%
83%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes, use this
39%
36%
24%
21%
No, don’t use this
61%
64%
76%
79%
Gender
Response
Male
Female
Yes, use this
26%
39%
No, don’t use this
74%
61%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, use this
44%
34%
22%
No, don’t use this
56%
66%
78%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes, use this
36%
35%
30%
No, don’t use this
64%
65%
70%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, use this
27%
51%
42%
31%
No, don’t use this
73%
49%
58%
69%
2.10
Bereal Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes, use this
6%
2%
1%
0%
No, don’t use this
94%
98%
99%
100%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes, use this
2%
3%
1%
1%
No, don’t use this
98%
97%
99%
99%
Gender
Response
Male
Female
Yes, use this
2%
2%
No, don’t use this
98%
98%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, use this
2%
1%
3%
No, don’t use this
98%
99%
97%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes, use this
2%
0%
3%
No, don’t use this
98%
100%
97%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, use this
2%
1%
4%
1%
No, don’t use this
98%
99%
96%
99%
2.11
Reddit Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes, use this
59%
54%
40%
28%
No, don’t use this
41%
46%
60%
72%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes, use this
41%
47%
48%
49%
No, don’t use this
59%
53%
52%
51%
Gender
Response
Male
Female
Yes, use this
46%
45%
No, don’t use this
54%
55%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, use this
39%
51%
49%
No, don’t use this
61%
49%
51%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes, use this
49%
46%
43%
No, don’t use this
51%
54%
57%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, use this
42%
43%
52%
59%
No, don’t use this
58%
57%
48%
41%
3 Usage of AI Tools in
the Past Month
Have you used artificial intelligence (AI) tools in your work or
personal life at all in the past month? (N = 1,519)
Response
Percent
Yes
62%
No
38%
3.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes
72%
69%
59%
48%
No
28%
31%
41%
52%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes
48%
67%
67%
71%
No
52%
33%
33%
29%
Gender
Response
Male
Female
Yes
64%
60%
No
36%
40%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes
53%
58%
74%
No
47%
42%
26%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes
62%
64%
61%
No
38%
36%
39%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes
59%
63%
64%
75%
No
41%
37%
36%
25%
4 Frequency of AI Tool
Usage
Roughly how often do you use AI tools? (N = 1,519)
Response
Percent
Several times a day
15%
About once a day
10%
A few times a week
24%
Less than once a week
14%
Less than once a month
15%
Never
22%
4.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Several times a day
16%
19%
16%
7%
About once a day
14%
11%
9%
9%
A few times a week
29%
27%
22%
19%
Less than once a week
16%
13%
15%
12%
Less than once a month
12%
13%
17%
19%
Never
13%
18%
22%
35%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Several times a day
10%
16%
16%
19%
About once a day
7%
11%
14%
11%
A few times a week
24%
25%
20%
26%
Less than once a week
11%
15%
15%
14%
Less than once a month
17%
15%
13%
15%
Never
30%
18%
22%
15%
Gender
Response
Male
Female
Several times a day
17%
13%
About once a day
12%
9%
A few times a week
23%
26%
Less than once a week
14%
14%
Less than once a month
15%
16%
Never
20%
23%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Several times a day
12%
14%
18%
About once a day
8%
11%
12%
A few times a week
22%
22%
28%
Less than once a week
13%
12%
15%
Less than once a month
16%
15%
14%
Never
28%
26%
13%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Several times a day
15%
15%
15%
About once a day
10%
9%
12%
A few times a week
27%
24%
22%
Less than once a week
15%
11%
14%
Less than once a month
14%
19%
14%
Never
20%
22%
23%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Several times a day
14%
14%
13%
23%
About once a day
8%
13%
14%
14%
A few times a week
22%
30%
27%
29%
Less than once a week
14%
11%
12%
15%
Less than once a month
17%
11%
18%
5%
Never
25%
21%
17%
15%
5 Reasons for Not Using
AI
Note: Question displayed only to respondents who reported never
using AI or not using it in the last month.
What are your main reasons for not using AI products today? (Select
all that apply) (N = 498)
Item
Selected
I don’t need it
47%
I don’t trust it
44%
I’m concerned about privacy
33%
I’m concerned about impacts to society
28%
I don’t know how to use it
25%
I’m concerned about impacts to the environment
13%
It’s too expensive
4%
Other (please specify):
3%
5.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
I don’t trust it
56%
35%
50%
41%
I don’t need it
54%
35%
43%
56%
I’m concerned about privacy
52%
20%
43%
28%
I’m concerned about impacts to society
50%
19%
26%
25%
I’m concerned about impacts to the environment
48%
11%
8%
3%
It’s too expensive
12%
3%
1%
2%
I don’t know how to use it
4%
19%
34%
32%
Other (please specify):
6%
3%
5%
1%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
I don’t need it
47%
46%
44%
51%
I don’t trust it
40%
47%
49%
43%
I’m concerned about privacy
29%
34%
35%
42%
I’m concerned about impacts to society
25%
27%
29%
37%
I don’t know how to use it
23%
23%
31%
29%
I’m concerned about impacts to the environment
10%
18%
9%
15%
It’s too expensive
4%
3%
3%
3%
Other (please specify):
4%
3%
3%
3%
Gender
Response
Male
Female
I don’t need it
52%
42%
I don’t trust it
48%
41%
I’m concerned about privacy
34%
33%
I don’t know how to use it
26%
24%
I’m concerned about impacts to society
25%
29%
I’m concerned about impacts to the environment
9%
16%
It’s too expensive
2%
5%
Other (please specify):
5%
2%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
I don’t need it
48%
38%
53%
I don’t trust it
41%
49%
44%
I’m concerned about privacy
32%
31%
37%
I don’t know how to use it
29%
19%
22%
I’m concerned about impacts to society
21%
33%
33%
I’m concerned about impacts to the environment
9%
19%
15%
It’s too expensive
6%
1%
2%
Other (please specify):
2%
7%
3%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
I don’t need it
53%
44%
41%
I don’t trust it
46%
47%
40%
I’m concerned about privacy
36%
38%
27%
I’m concerned about impacts to society
32%
26%
23%
I don’t know how to use it
23%
18%
29%
I’m concerned about impacts to the environment
19%
15%
7%
It’s too expensive
3%
3%
4%
Other (please specify):
5%
3%
2%
Race/Ethnicity
Response
White
Black
Hispanic
Other
I don’t need it
52%
34%
36%
42%
I don’t trust it
47%
35%
36%
57%
I’m concerned about privacy
35%
26%
33%
32%
I’m concerned about impacts to society
27%
15%
33%
38%
I don’t know how to use it
24%
22%
30%
16%
I’m concerned about impacts to the environment
14%
11%
10%
24%
It’s too expensive
3%
9%
4%
0%
Other (please specify):
3%
8%
1%
6%
6 Sentiments toward
AI
Please indicate how much you agree or disagree with the following:
(N = 1,519)
Item
Strongly agree
Somewhat agree
Neutral
Somewhat disagree
Strongly disagree
I feel anxious about the rise of AI
17%
33%
29%
12%
10%
I’m excited about the possibilities AI brings to my life
14%
28%
28%
15%
14%
I’m excited about the possibilities AI brings to my work
13%
22%
34%
14%
17%
I feel confident I can keep up with changes driven by AI
11%
29%
34%
15%
11%
I trust tech companies to develop AI responsibly
8%
19%
27%
23%
23%
I feel left behind by AI
5%
18%
33%
24%
19%
6.1 I’m
Excited About The Possibilities AI Brings To My Life Crosstabs
Age
Response
18-29
30-49
50-64
65+
Strongly agree
13%
20%
12%
9%
Somewhat agree
27%
33%
26%
25%
Neutral
26%
26%
31%
30%
Somewhat disagree
20%
11%
14%
19%
Strongly disagree
15%
10%
17%
17%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Strongly agree
11%
15%
20%
13%
Somewhat agree
25%
26%
31%
39%
Neutral
31%
30%
24%
19%
Somewhat disagree
18%
13%
14%
16%
Strongly disagree
16%
15%
10%
12%
Gender
Response
Male
Female
Strongly agree
16%
13%
Somewhat agree
29%
28%
Neutral
29%
27%
Somewhat disagree
12%
18%
Strongly disagree
14%
15%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Strongly agree
15%
15%
14%
Somewhat agree
24%
25%
35%
Neutral
35%
23%
25%
Somewhat disagree
12%
19%
15%
Strongly disagree
15%
18%
12%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Strongly agree
16%
16%
12%
Somewhat agree
28%
27%
29%
Neutral
25%
33%
28%
Somewhat disagree
18%
10%
15%
Strongly disagree
14%
14%
16%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Strongly agree
12%
18%
18%
15%
Somewhat agree
29%
21%
26%
38%
Neutral
26%
33%
32%
25%
Somewhat disagree
16%
17%
13%
11%
Strongly disagree
17%
12%
11%
10%
6.2 I’m
Excited About The Possibilities AI Brings To My Work Crosstabs
Age
Response
18-29
30-49
50-64
65+
Strongly agree
13%
19%
11%
7%
Somewhat agree
25%
27%
21%
14%
Neutral
26%
33%
32%
44%
Somewhat disagree
20%
10%
14%
14%
Strongly disagree
16%
11%
22%
21%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Strongly agree
10%
13%
21%
14%
Somewhat agree
18%
24%
23%
26%
Neutral
40%
33%
28%
31%
Somewhat disagree
12%
15%
13%
16%
Strongly disagree
21%
16%
15%
13%
Gender
Response
Male
Female
Strongly agree
14%
12%
Somewhat agree
23%
22%
Neutral
34%
34%
Somewhat disagree
13%
15%
Strongly disagree
15%
18%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Strongly agree
12%
14%
14%
Somewhat agree
19%
22%
26%
Neutral
41%
31%
29%
Somewhat disagree
10%
12%
18%
Strongly disagree
18%
20%
13%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Strongly agree
14%
12%
13%
Somewhat agree
23%
24%
21%
Neutral
35%
33%
34%
Somewhat disagree
14%
11%
15%
Strongly disagree
15%
20%
17%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Strongly agree
11%
16%
18%
17%
Somewhat agree
20%
22%
25%
33%
Neutral
34%
41%
32%
30%
Somewhat disagree
15%
12%
12%
9%
Strongly disagree
20%
10%
14%
12%
6.3 I Feel
Anxious About The Rise Of AI Crosstabs
Age
Response
18-29
30-49
50-64
65+
Strongly agree
19%
14%
16%
18%
Somewhat agree
34%
32%
29%
38%
Neutral
27%
32%
29%
24%
Somewhat disagree
13%
11%
14%
10%
Strongly disagree
7%
11%
13%
10%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Strongly agree
16%
18%
17%
15%
Somewhat agree
29%
31%
40%
40%
Neutral
35%
29%
21%
24%
Somewhat disagree
8%
13%
17%
12%
Strongly disagree
13%
10%
6%
10%
Gender
Response
Male
Female
Strongly agree
14%
19%
Somewhat agree
33%
33%
Neutral
30%
27%
Somewhat disagree
14%
9%
Strongly disagree
9%
11%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Strongly agree
12%
19%
19%
Somewhat agree
27%
34%
38%
Neutral
38%
24%
22%
Somewhat disagree
10%
11%
14%
Strongly disagree
13%
12%
6%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Strongly agree
20%
11%
17%
Somewhat agree
35%
25%
35%
Neutral
25%
40%
26%
Somewhat disagree
11%
9%
14%
Strongly disagree
10%
14%
8%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Strongly agree
20%
10%
13%
12%
Somewhat agree
35%
27%
23%
45%
Neutral
26%
34%
38%
21%
Somewhat disagree
10%
13%
15%
12%
Strongly disagree
9%
16%
11%
10%
6.4 I Feel
Confident I Can Keep Up With Changes Driven By AI Crosstabs
Age
Response
18-29
30-49
50-64
65+
Strongly agree
14%
15%
9%
3%
Somewhat agree
35%
30%
26%
26%
Neutral
33%
36%
33%
31%
Somewhat disagree
14%
11%
18%
21%
Strongly disagree
5%
8%
13%
18%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Strongly agree
10%
9%
16%
12%
Somewhat agree
20%
32%
35%
33%
Neutral
37%
34%
26%
35%
Somewhat disagree
19%
14%
13%
13%
Strongly disagree
13%
11%
11%
7%
Gender
Response
Male
Female
Strongly agree
11%
10%
Somewhat agree
32%
27%
Neutral
36%
31%
Somewhat disagree
11%
20%
Strongly disagree
10%
12%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Strongly agree
13%
10%
9%
Somewhat agree
19%
34%
36%
Neutral
41%
27%
31%
Somewhat disagree
13%
17%
17%
Strongly disagree
14%
12%
8%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Strongly agree
11%
12%
9%
Somewhat agree
29%
27%
30%
Neutral
33%
40%
31%
Somewhat disagree
17%
10%
17%
Strongly disagree
10%
10%
13%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Strongly agree
8%
17%
13%
13%
Somewhat agree
30%
19%
32%
33%
Neutral
31%
46%
35%
33%
Somewhat disagree
18%
8%
12%
13%
Strongly disagree
13%
10%
8%
9%
6.5 I Feel
Left Behind By AI Crosstabs
Age
Response
18-29
30-49
50-64
65+
Strongly agree
5%
3%
5%
7%
Somewhat agree
17%
18%
18%
19%
Neutral
32%
32%
36%
34%
Somewhat disagree
29%
25%
19%
24%
Strongly disagree
17%
21%
22%
16%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Strongly agree
4%
6%
6%
2%
Somewhat agree
16%
19%
22%
17%
Neutral
39%
30%
28%
35%
Somewhat disagree
19%
25%
29%
27%
Strongly disagree
21%
20%
15%
19%
Gender
Response
Male
Female
Strongly agree
4%
6%
Somewhat agree
17%
19%
Neutral
34%
33%
Somewhat disagree
28%
21%
Strongly disagree
17%
22%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Strongly agree
5%
5%
5%
Somewhat agree
18%
16%
20%
Neutral
38%
31%
31%
Somewhat disagree
20%
26%
28%
Strongly disagree
20%
23%
17%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Strongly agree
6%
4%
5%
Somewhat agree
22%
10%
18%
Neutral
29%
43%
32%
Somewhat disagree
25%
21%
25%
Strongly disagree
18%
22%
19%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Strongly agree
6%
3%
4%
3%
Somewhat agree
17%
17%
19%
24%
Neutral
33%
35%
33%
34%
Somewhat disagree
25%
19%
26%
23%
Strongly disagree
19%
26%
18%
16%
6.6 I
Trust Tech Companies To Develop AI Responsibly Crosstabs
Age
Response
18-29
30-49
50-64
65+
Strongly agree
10%
8%
8%
4%
Somewhat agree
18%
20%
21%
19%
Neutral
24%
31%
29%
22%
Somewhat disagree
20%
22%
20%
30%
Strongly disagree
28%
19%
23%
25%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Strongly agree
8%
8%
9%
5%
Somewhat agree
16%
21%
21%
19%
Neutral
33%
27%
21%
22%
Somewhat disagree
20%
23%
26%
26%
Strongly disagree
23%
21%
23%
27%
Gender
Response
Male
Female
Strongly agree
7%
8%
Somewhat agree
21%
19%
Neutral
26%
29%
Somewhat disagree
23%
23%
Strongly disagree
24%
22%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Strongly agree
9%
9%
5%
Somewhat agree
19%
18%
21%
Neutral
33%
25%
22%
Somewhat disagree
19%
24%
26%
Strongly disagree
19%
24%
26%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Strongly agree
7%
8%
7%
Somewhat agree
19%
18%
21%
Neutral
24%
37%
25%
Somewhat disagree
25%
14%
25%
Strongly disagree
24%
23%
22%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Strongly agree
6%
12%
11%
8%
Somewhat agree
20%
18%
17%
21%
Neutral
23%
35%
34%
25%
Somewhat disagree
25%
18%
16%
30%
Strongly disagree
26%
16%
22%
15%
7 Concerns Regarding
AI
How concerned are you about the following issues surrounding AI? (N
= 1,519)
Item
Extremely concerned
Very concerned
Somewhat concerned
Not at all concerned
I’m unfamiliar with this topic
Misinformation in AI output
33%
25%
28%
9%
5%
Loss of human creativity and interaction
30%
25%
29%
11%
5%
Loss of human oversight in AI use
28%
28%
28%
11%
4%
Cyberattacks with AI
28%
28%
30%
8%
6%
AI taking away jobs from humans
26%
26%
30%
14%
4%
Bias in AI model training and output
25%
23%
34%
12%
7%
Regulation of AI development and use
24%
23%
33%
15%
5%
Ethical sourcing of AI training data
23%
23%
32%
13%
9%
AI dominating humans
20%
18%
31%
25%
6%
Humans developing relationships with AI
19%
18%
30%
25%
7%
Environmental impacts of AI-supporting data centers
18%
20%
32%
19%
11%
Foreign nations winning the AI race
15%
17%
32%
26%
10%
Other (please specify):
10%
4%
14%
24%
49%
7.1
Environmental Impacts Of AI-Supporting Data Centers Crosstabs
Age
Response
18-29
30-49
50-64
65+
Extremely concerned
22%
17%
17%
16%
Very concerned
30%
17%
17%
21%
Somewhat concerned
32%
31%
33%
32%
Not at all concerned
9%
22%
22%
19%
I’m unfamiliar with this topic
7%
13%
12%
11%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Extremely concerned
16%
18%
20%
19%
Very concerned
17%
24%
20%
18%
Somewhat concerned
31%
31%
34%
33%
Not at all concerned
17%
19%
19%
21%
I’m unfamiliar with this topic
18%
8%
7%
9%
Gender
Response
Male
Female
Extremely concerned
15%
20%
Very concerned
21%
20%
Somewhat concerned
33%
32%
Not at all concerned
23%
15%
I’m unfamiliar with this topic
8%
14%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Extremely concerned
13%
20%
21%
Very concerned
18%
20%
23%
Somewhat concerned
33%
30%
33%
Not at all concerned
21%
18%
17%
I’m unfamiliar with this topic
15%
11%
7%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Extremely concerned
26%
13%
12%
Very concerned
20%
20%
21%
Somewhat concerned
31%
34%
32%
Not at all concerned
13%
21%
24%
I’m unfamiliar with this topic
10%
12%
11%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Extremely concerned
17%
15%
20%
22%
Very concerned
20%
17%
24%
21%
Somewhat concerned
31%
32%
32%
35%
Not at all concerned
20%
20%
16%
15%
I’m unfamiliar with this topic
12%
16%
8%
7%
7.2
Ethical Sourcing Of AI Training Data Crosstabs
Age
Response
18-29
30-49
50-64
65+
Extremely concerned
23%
22%
21%
25%
Very concerned
21%
20%
24%
27%
Somewhat concerned
35%
32%
30%
32%
Not at all concerned
13%
17%
13%
5%
I’m unfamiliar with this topic
7%
9%
12%
9%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Extremely concerned
19%
25%
26%
22%
Very concerned
16%
24%
27%
30%
Somewhat concerned
31%
33%
32%
34%
Not at all concerned
17%
13%
6%
10%
I’m unfamiliar with this topic
16%
6%
10%
5%
Gender
Response
Male
Female
Extremely concerned
20%
25%
Very concerned
24%
21%
Somewhat concerned
34%
30%
Not at all concerned
14%
12%
I’m unfamiliar with this topic
8%
11%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Extremely concerned
16%
27%
27%
Very concerned
19%
19%
29%
Somewhat concerned
33%
33%
31%
Not at all concerned
18%
15%
6%
I’m unfamiliar with this topic
14%
7%
7%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Extremely concerned
26%
18%
23%
Very concerned
24%
21%
22%
Somewhat concerned
33%
30%
33%
Not at all concerned
10%
17%
13%
I’m unfamiliar with this topic
8%
15%
8%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Extremely concerned
25%
18%
24%
15%
Very concerned
22%
21%
24%
26%
Somewhat concerned
32%
30%
31%
37%
Not at all concerned
10%
23%
12%
17%
I’m unfamiliar with this topic
10%
8%
9%
6%
7.3
Misinformation In AI Output Crosstabs
Age
Response
18-29
30-49
50-64
65+
Extremely concerned
35%
28%
34%
36%
Very concerned
26%
24%
22%
30%
Somewhat concerned
27%
29%
28%
26%
Not at all concerned
9%
12%
10%
4%
I’m unfamiliar with this topic
3%
7%
6%
3%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Extremely concerned
25%
34%
35%
41%
Very concerned
22%
27%
26%
28%
Somewhat concerned
30%
27%
29%
24%
Not at all concerned
13%
9%
6%
5%
I’m unfamiliar with this topic
10%
3%
4%
2%
Gender
Response
Male
Female
Extremely concerned
32%
33%
Very concerned
27%
24%
Somewhat concerned
27%
28%
Not at all concerned
10%
9%
I’m unfamiliar with this topic
4%
7%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Extremely concerned
22%
37%
40%
Very concerned
25%
21%
29%
Somewhat concerned
30%
29%
24%
Not at all concerned
13%
10%
5%
I’m unfamiliar with this topic
10%
4%
2%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Extremely concerned
39%
24%
30%
Very concerned
23%
24%
29%
Somewhat concerned
26%
27%
29%
Not at all concerned
7%
16%
7%
I’m unfamiliar with this topic
4%
9%
4%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Extremely concerned
34%
20%
35%
33%
Very concerned
26%
27%
23%
24%
Somewhat concerned
28%
25%
28%
29%
Not at all concerned
7%
18%
9%
11%
I’m unfamiliar with this topic
5%
9%
5%
3%
7.4 Bias
In AI Model Training And Output Crosstabs
Age
Response
18-29
30-49
50-64
65+
Extremely concerned
24%
24%
23%
29%
Very concerned
23%
18%
24%
26%
Somewhat concerned
40%
34%
30%
32%
Not at all concerned
10%
15%
14%
6%
I’m unfamiliar with this topic
3%
9%
10%
7%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Extremely concerned
22%
27%
28%
21%
Very concerned
15%
24%
26%
30%
Somewhat concerned
37%
30%
36%
36%
Not at all concerned
14%
13%
5%
9%
I’m unfamiliar with this topic
12%
6%
5%
5%
Gender
Response
Male
Female
Extremely concerned
27%
23%
Very concerned
23%
22%
Somewhat concerned
33%
35%
Not at all concerned
12%
11%
I’m unfamiliar with this topic
5%
9%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Extremely concerned
18%
28%
29%
Very concerned
18%
21%
29%
Somewhat concerned
36%
32%
32%
Not at all concerned
16%
12%
6%
I’m unfamiliar with this topic
11%
7%
4%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Extremely concerned
27%
19%
26%
Very concerned
20%
20%
26%
Somewhat concerned
34%
37%
31%
Not at all concerned
12%
12%
11%
I’m unfamiliar with this topic
6%
12%
6%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Extremely concerned
26%
23%
22%
23%
Very concerned
23%
15%
24%
23%
Somewhat concerned
33%
32%
34%
38%
Not at all concerned
10%
24%
11%
10%
I’m unfamiliar with this topic
7%
6%
9%
6%
7.5
Regulation Of AI Development And Use Crosstabs
Age
Response
18-29
30-49
50-64
65+
Extremely concerned
25%
25%
23%
21%
Very concerned
25%
20%
22%
27%
Somewhat concerned
30%
30%
34%
38%
Not at all concerned
16%
18%
16%
8%
I’m unfamiliar with this topic
4%
6%
6%
6%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Extremely concerned
22%
23%
28%
24%
Very concerned
17%
27%
20%
29%
Somewhat concerned
33%
33%
34%
33%
Not at all concerned
19%
13%
14%
10%
I’m unfamiliar with this topic
10%
4%
3%
4%
Gender
Response
Male
Female
Extremely concerned
20%
27%
Very concerned
24%
23%
Somewhat concerned
35%
31%
Not at all concerned
16%
14%
I’m unfamiliar with this topic
5%
6%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Extremely concerned
19%
25%
28%
Very concerned
20%
25%
25%
Somewhat concerned
34%
31%
33%
Not at all concerned
19%
15%
11%
I’m unfamiliar with this topic
8%
5%
4%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Extremely concerned
30%
18%
21%
Very concerned
23%
22%
24%
Somewhat concerned
32%
29%
36%
Not at all concerned
11%
22%
15%
I’m unfamiliar with this topic
5%
9%
4%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Extremely concerned
23%
18%
30%
26%
Very concerned
24%
22%
27%
14%
Somewhat concerned
35%
28%
27%
35%
Not at all concerned
12%
25%
12%
21%
I’m unfamiliar with this topic
6%
8%
4%
3%
7.6 AI
Taking Away Jobs From Humans Crosstabs
Age
Response
18-29
30-49
50-64
65+
Extremely concerned
25%
26%
27%
26%
Very concerned
30%
24%
22%
29%
Somewhat concerned
33%
29%
30%
29%
Not at all concerned
10%
16%
16%
13%
I’m unfamiliar with this topic
2%
4%
5%
3%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Extremely concerned
28%
28%
25%
18%
Very concerned
20%
25%
35%
33%
Somewhat concerned
31%
30%
28%
30%
Not at all concerned
15%
14%
9%
17%
I’m unfamiliar with this topic
6%
3%
3%
2%
Gender
Response
Male
Female
Extremely concerned
22%
30%
Very concerned
28%
25%
Somewhat concerned
30%
30%
Not at all concerned
17%
11%
I’m unfamiliar with this topic
3%
5%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Extremely concerned
23%
30%
27%
Very concerned
26%
21%
30%
Somewhat concerned
29%
33%
29%
Not at all concerned
15%
13%
13%
I’m unfamiliar with this topic
6%
3%
2%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Extremely concerned
30%
18%
27%
Very concerned
25%
28%
26%
Somewhat concerned
31%
26%
31%
Not at all concerned
11%
21%
13%
I’m unfamiliar with this topic
2%
6%
4%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Extremely concerned
25%
25%
28%
29%
Very concerned
27%
18%
30%
26%
Somewhat concerned
30%
30%
29%
29%
Not at all concerned
14%
24%
10%
12%
I’m unfamiliar with this topic
4%
3%
3%
3%
7.7 Loss
Of Human Creativity And Interaction Crosstabs
Age
Response
18-29
30-49
50-64
65+
Extremely concerned
32%
30%
31%
29%
Very concerned
25%
23%
23%
32%
Somewhat concerned
34%
28%
27%
26%
Not at all concerned
6%
14%
13%
11%
I’m unfamiliar with this topic
3%
6%
6%
3%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Extremely concerned
27%
31%
38%
27%
Very concerned
20%
27%
22%
34%
Somewhat concerned
34%
26%
26%
25%
Not at all concerned
11%
12%
11%
12%
I’m unfamiliar with this topic
8%
4%
3%
3%
Gender
Response
Male
Female
Extremely concerned
28%
33%
Very concerned
25%
25%
Somewhat concerned
31%
27%
Not at all concerned
13%
9%
I’m unfamiliar with this topic
3%
6%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Extremely concerned
25%
31%
35%
Very concerned
22%
26%
28%
Somewhat concerned
31%
29%
26%
Not at all concerned
14%
11%
9%
I’m unfamiliar with this topic
8%
3%
2%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Extremely concerned
33%
24%
31%
Very concerned
26%
20%
27%
Somewhat concerned
26%
33%
28%
Not at all concerned
11%
16%
9%
I’m unfamiliar with this topic
4%
7%
4%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Extremely concerned
30%
26%
33%
36%
Very concerned
28%
16%
23%
23%
Somewhat concerned
27%
36%
30%
25%
Not at all concerned
10%
16%
12%
10%
I’m unfamiliar with this topic
5%
6%
3%
5%
7.8 Loss
Of Human Oversight In AI Use Crosstabs
Age
Response
18-29
30-49
50-64
65+
Extremely concerned
24%
28%
29%
32%
Very concerned
36%
25%
28%
27%
Somewhat concerned
23%
27%
29%
33%
Not at all concerned
12%
15%
10%
5%
I’m unfamiliar with this topic
5%
5%
5%
3%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Extremely concerned
25%
30%
33%
26%
Very concerned
29%
29%
26%
28%
Somewhat concerned
25%
28%
27%
34%
Not at all concerned
13%
11%
12%
6%
I’m unfamiliar with this topic
8%
2%
2%
6%
Gender
Response
Male
Female
Extremely concerned
26%
30%
Very concerned
29%
27%
Somewhat concerned
32%
25%
Not at all concerned
10%
12%
I’m unfamiliar with this topic
3%
6%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Extremely concerned
22%
32%
32%
Very concerned
30%
24%
29%
Somewhat concerned
25%
29%
30%
Not at all concerned
15%
11%
6%
I’m unfamiliar with this topic
8%
3%
2%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Extremely concerned
32%
20%
29%
Very concerned
29%
27%
28%
Somewhat concerned
26%
29%
30%
Not at all concerned
10%
16%
9%
I’m unfamiliar with this topic
3%
8%
4%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Extremely concerned
31%
24%
24%
25%
Very concerned
27%
26%
33%
27%
Somewhat concerned
30%
21%
30%
24%
Not at all concerned
8%
25%
8%
18%
I’m unfamiliar with this topic
4%
4%
6%
6%
7.9 AI
Dominating Humans Crosstabs
Age
Response
18-29
30-49
50-64
65+
Extremely concerned
15%
20%
26%
19%
Very concerned
17%
20%
11%
21%
Somewhat concerned
36%
26%
30%
33%
Not at all concerned
30%
26%
25%
22%
I’m unfamiliar with this topic
2%
8%
9%
5%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Extremely concerned
21%
20%
24%
16%
Very concerned
14%
20%
21%
13%
Somewhat concerned
31%
28%
31%
37%
Not at all concerned
22%
27%
22%
31%
I’m unfamiliar with this topic
11%
5%
2%
4%
Gender
Response
Male
Female
Extremely concerned
17%
23%
Very concerned
18%
18%
Somewhat concerned
30%
31%
Not at all concerned
31%
20%
I’m unfamiliar with this topic
5%
8%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Extremely concerned
19%
23%
20%
Very concerned
18%
15%
19%
Somewhat concerned
30%
30%
31%
Not at all concerned
23%
27%
27%
I’m unfamiliar with this topic
11%
5%
3%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Extremely concerned
21%
13%
23%
Very concerned
18%
15%
19%
Somewhat concerned
32%
28%
30%
Not at all concerned
25%
30%
23%
I’m unfamiliar with this topic
4%
14%
5%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Extremely concerned
20%
21%
19%
22%
Very concerned
15%
19%
24%
19%
Somewhat concerned
33%
30%
25%
26%
Not at all concerned
26%
23%
25%
29%
I’m unfamiliar with this topic
7%
7%
6%
4%
7.10
Cyberattacks With AI Crosstabs
Age
Response
18-29
30-49
50-64
65+
Extremely concerned
19%
28%
29%
34%
Very concerned
33%
25%
25%
31%
Somewhat concerned
36%
29%
32%
23%
Not at all concerned
6%
12%
7%
7%
I’m unfamiliar with this topic
5%
7%
6%
5%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Extremely concerned
27%
28%
34%
23%
Very concerned
23%
29%
29%
34%
Somewhat concerned
30%
29%
27%
33%
Not at all concerned
10%
9%
7%
4%
I’m unfamiliar with this topic
10%
4%
3%
6%
Gender
Response
Male
Female
Extremely concerned
28%
28%
Very concerned
32%
25%
Somewhat concerned
28%
31%
Not at all concerned
7%
9%
I’m unfamiliar with this topic
5%
7%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Extremely concerned
23%
30%
31%
Very concerned
28%
25%
30%
Somewhat concerned
30%
31%
28%
Not at all concerned
10%
9%
6%
I’m unfamiliar with this topic
9%
4%
4%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Extremely concerned
29%
25%
28%
Very concerned
32%
21%
28%
Somewhat concerned
28%
33%
30%
Not at all concerned
7%
12%
8%
I’m unfamiliar with this topic
5%
9%
6%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Extremely concerned
30%
28%
26%
19%
Very concerned
29%
21%
27%
33%
Somewhat concerned
28%
29%
33%
36%
Not at all concerned
7%
19%
6%
7%
I’m unfamiliar with this topic
6%
4%
7%
5%
7.11
Foreign Nations Winning The AI Race Crosstabs
Age
Response
18-29
30-49
50-64
65+
Extremely concerned
10%
15%
18%
18%
Very concerned
16%
18%
14%
22%
Somewhat concerned
33%
26%
33%
37%
Not at all concerned
29%
30%
25%
17%
I’m unfamiliar with this topic
12%
11%
10%
7%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Extremely concerned
14%
15%
18%
15%
Very concerned
12%
20%
21%
19%
Somewhat concerned
30%
30%
30%
41%
Not at all concerned
23%
29%
25%
20%
I’m unfamiliar with this topic
20%
7%
6%
6%
Gender
Response
Male
Female
Extremely concerned
18%
13%
Very concerned
20%
15%
Somewhat concerned
30%
33%
Not at all concerned
26%
25%
I’m unfamiliar with this topic
6%
14%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Extremely concerned
12%
16%
18%
Very concerned
17%
16%
19%
Somewhat concerned
29%
28%
36%
Not at all concerned
26%
27%
24%
I’m unfamiliar with this topic
15%
13%
4%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Extremely concerned
16%
12%
16%
Very concerned
19%
12%
19%
Somewhat concerned
30%
27%
35%
Not at all concerned
26%
33%
21%
I’m unfamiliar with this topic
8%
16%
9%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Extremely concerned
15%
16%
17%
10%
Very concerned
18%
17%
16%
20%
Somewhat concerned
33%
22%
33%
30%
Not at all concerned
24%
29%
25%
28%
I’m unfamiliar with this topic
10%
17%
8%
12%
7.12
Humans Developing Relationships With AI Crosstabs
Age
Response
18-29
30-49
50-64
65+
Extremely concerned
22%
19%
19%
17%
Very concerned
28%
16%
14%
15%
Somewhat concerned
30%
27%
33%
34%
Not at all concerned
16%
30%
26%
26%
I’m unfamiliar with this topic
5%
8%
9%
7%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Extremely concerned
19%
19%
19%
19%
Very concerned
15%
21%
15%
18%
Somewhat concerned
27%
31%
37%
31%
Not at all concerned
27%
25%
23%
26%
I’m unfamiliar with this topic
12%
5%
6%
5%
Gender
Response
Male
Female
Extremely concerned
16%
21%
Very concerned
17%
19%
Somewhat concerned
31%
30%
Not at all concerned
29%
22%
I’m unfamiliar with this topic
6%
9%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Extremely concerned
16%
22%
19%
Very concerned
18%
17%
19%
Somewhat concerned
28%
29%
34%
Not at all concerned
28%
24%
23%
I’m unfamiliar with this topic
10%
8%
5%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Extremely concerned
21%
13%
20%
Very concerned
18%
18%
18%
Somewhat concerned
30%
29%
32%
Not at all concerned
25%
30%
23%
I’m unfamiliar with this topic
6%
9%
7%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Extremely concerned
20%
17%
19%
12%
Very concerned
16%
17%
20%
27%
Somewhat concerned
31%
23%
30%
36%
Not at all concerned
25%
32%
26%
18%
I’m unfamiliar with this topic
7%
11%
5%
7%
7.13 Other
(Please Specify): Crosstabs
Age
Response
18-29
30-49
50-64
65+
Extremely concerned
11%
9%
12%
7%
Very concerned
4%
4%
4%
5%
Somewhat concerned
25%
12%
11%
9%
Not at all concerned
23%
28%
16%
25%
I’m unfamiliar with this topic
38%
47%
57%
54%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Extremely concerned
7%
9%
13%
15%
Very concerned
4%
4%
3%
5%
Somewhat concerned
16%
14%
12%
10%
Not at all concerned
26%
22%
22%
26%
I’m unfamiliar with this topic
47%
51%
50%
44%
Gender
Response
Male
Female
Extremely concerned
11%
8%
Very concerned
5%
4%
Somewhat concerned
16%
12%
Not at all concerned
21%
26%
I’m unfamiliar with this topic
47%
51%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Extremely concerned
8%
9%
12%
Very concerned
5%
3%
4%
Somewhat concerned
16%
10%
14%
Not at all concerned
24%
26%
21%
I’m unfamiliar with this topic
48%
50%
49%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Extremely concerned
13%
4%
10%
Very concerned
6%
4%
3%
Somewhat concerned
12%
12%
17%
Not at all concerned
23%
25%
24%
I’m unfamiliar with this topic
47%
56%
46%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Extremely concerned
11%
5%
6%
15%
Very concerned
4%
2%
6%
8%
Somewhat concerned
10%
28%
12%
16%
Not at all concerned
22%
31%
24%
21%
I’m unfamiliar with this topic
53%
34%
52%
41%
8 Impact of AI in the
Workplace
In the long run, do you think the use of AI in the workplace will
lead to… (N = 1,519)
Response
Percent
More job opportunities
14%
Fewer job opportunities
66%
Will not make much difference
20%
8.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
More job opportunities
14%
15%
12%
13%
Fewer job opportunities
65%
65%
69%
67%
Will not make much difference
20%
20%
19%
21%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
More job opportunities
11%
16%
13%
16%
Fewer job opportunities
71%
63%
67%
65%
Will not make much difference
19%
21%
20%
19%
Gender
Response
Male
Female
More job opportunities
15%
13%
Fewer job opportunities
63%
69%
Will not make much difference
22%
18%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
More job opportunities
13%
15%
14%
Fewer job opportunities
65%
66%
68%
Will not make much difference
22%
19%
18%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
More job opportunities
13%
16%
13%
Fewer job opportunities
67%
64%
67%
Will not make much difference
20%
21%
20%
Race/Ethnicity
Response
White
Black
Hispanic
Other
More job opportunities
12%
28%
15%
5%
Fewer job opportunities
67%
57%
68%
69%
Will not make much difference
21%
15%
17%
26%
9 Awareness of AI
Tools
Which of the following AI tools have you heard of? Select all that
apply. (N = 1,519)
Item
Selected
ChatGPT
86%
Google Gemini
77%
Microsoft Copilot
60%
Grok
36%
Deepseek
26%
Claude AI
22%
Perplexity
17%
Llama by Meta
14%
None of the above
6%
9.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
ChatGPT
92%
84%
85%
86%
Google Gemini
87%
77%
79%
65%
Microsoft Copilot
56%
57%
65%
62%
Grok
53%
30%
30%
34%
Deepseek
36%
25%
23%
23%
Claude AI
34%
20%
21%
14%
Perplexity
22%
20%
15%
11%
Llama by Meta
19%
14%
14%
11%
None of the above
0%
6%
7%
8%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
ChatGPT
74%
89%
94%
97%
Google Gemini
70%
81%
71%
83%
Microsoft Copilot
46%
64%
65%
73%
Grok
24%
38%
41%
49%
Deepseek
17%
27%
30%
37%
Claude AI
14%
27%
18%
27%
Perplexity
13%
18%
19%
20%
Llama by Meta
10%
15%
16%
20%
None of the above
11%
4%
4%
2%
Gender
Response
Male
Female
ChatGPT
91%
82%
Google Gemini
79%
74%
Microsoft Copilot
65%
55%
Grok
49%
23%
Deepseek
34%
19%
Claude AI
27%
17%
Perplexity
22%
13%
Llama by Meta
19%
10%
None of the above
4%
8%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
ChatGPT
75%
88%
96%
Google Gemini
73%
78%
80%
Microsoft Copilot
44%
66%
72%
Grok
23%
32%
50%
Deepseek
19%
23%
35%
Claude AI
18%
20%
27%
Perplexity
16%
13%
21%
Llama by Meta
14%
15%
15%
None of the above
11%
4%
2%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
ChatGPT
90%
80%
86%
Google Gemini
79%
78%
73%
Microsoft Copilot
65%
55%
57%
Grok
40%
33%
33%
Deepseek
29%
30%
21%
Claude AI
28%
20%
17%
Perplexity
20%
19%
13%
Llama by Meta
16%
15%
12%
None of the above
3%
8%
7%
Race/Ethnicity
Response
White
Black
Hispanic
Other
ChatGPT
86%
83%
85%
93%
Google Gemini
74%
78%
77%
89%
Microsoft Copilot
60%
53%
61%
66%
Grok
37%
21%
34%
47%
Deepseek
26%
19%
24%
40%
Claude AI
21%
20%
19%
35%
Perplexity
15%
17%
18%
29%
Llama by Meta
12%
14%
15%
25%
None of the above
7%
7%
4%
0%
10 AI Tools Used in the
Last Month
Note: Question displayed only to respondents who have heard of at
least one AI tool. Respondents asked only about tools that they have
heard of. Individual N values displayed in the table below.
Which of the following AI tools have you used in the last month?
(Select all that apply) (N = 1,456)
Item
Selected
N
ChatGPT
51%
1349
Google Gemini
46%
1190
Microsoft Copilot
29%
945
Grok
18%
545
Perplexity
17%
274
Claude AI
14%
331
Llama by Meta
14%
239
Deepseek
9%
389
None of the above
29%
1456
10.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
ChatGPT
64%
58%
48%
31%
Google Gemini
38%
53%
48%
41%
Llama by Meta
21%
11%
11%
13%
Microsoft Copilot
21%
32%
29%
30%
Grok
18%
24%
20%
10%
Deepseek
16%
11%
6%
0%
Claude AI
12%
20%
12%
11%
Perplexity
11%
17%
15%
34%
None of the above
24%
21%
28%
44%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Google Gemini
43%
51%
43%
40%
ChatGPT
42%
54%
49%
58%
Grok
24%
18%
16%
16%
Microsoft Copilot
24%
28%
36%
29%
Perplexity
17%
22%
8%
14%
Deepseek
14%
8%
15%
3%
Llama by Meta
11%
20%
4%
12%
Claude AI
10%
12%
20%
22%
None of the above
35%
26%
27%
26%
Gender
Response
Male
Female
Google Gemini
51%
41%
ChatGPT
48%
54%
Microsoft Copilot
29%
28%
Grok
20%
14%
Perplexity
20%
13%
Llama by Meta
18%
8%
Claude AI
15%
13%
Deepseek
9%
9%
None of the above
27%
30%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Google Gemini
47%
44%
47%
ChatGPT
46%
44%
59%
Microsoft Copilot
28%
29%
29%
Grok
28%
12%
17%
Perplexity
18%
10%
20%
Claude AI
15%
6%
18%
Llama by Meta
14%
12%
15%
Deepseek
12%
12%
6%
None of the above
32%
35%
22%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
ChatGPT
50%
52%
52%
Google Gemini
47%
52%
41%
Microsoft Copilot
30%
26%
29%
Perplexity
19%
16%
16%
Claude AI
16%
12%
12%
Llama by Meta
15%
15%
12%
Grok
13%
17%
26%
Deepseek
11%
11%
4%
None of the above
28%
25%
31%
Race/Ethnicity
Response
White
Black
Hispanic
Other
ChatGPT
47%
54%
57%
58%
Google Gemini
46%
45%
46%
47%
Microsoft Copilot
26%
37%
33%
28%
Perplexity
21%
21%
17%
5%
Grok
15%
20%
27%
22%
Llama by Meta
15%
19%
18%
3%
Claude AI
14%
19%
23%
4%
Deepseek
4%
17%
15%
17%
None of the above
33%
24%
24%
19%
11 AI Usage in Personal
Tasks
Note: Question displayed only to respondents who reported using
AI in the last month.
When it comes to your personal life, what types of tasks do you use
AI for? (Select all that apply) (N = 1,021)
Item
Selected
Writing or editing personal messages, emails, or social media posts
Compared with talking to a human you know, how comfortable would you
be discussing sensitive personal topics with an AI assistant? (N =
1,519)
Response
Percent
Much more comfortable with AI
5%
Somewhat more comfortable with AI
13%
About the same
21%
Somewhat less comfortable with AI
12%
Much less comfortable with AI
36%
Don’t know/Not sure
13%
15.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Much more comfortable with AI
8%
7%
4%
1%
Somewhat more comfortable with AI
18%
17%
9%
7%
About the same
23%
26%
20%
13%
Somewhat less comfortable with AI
12%
10%
9%
18%
Much less comfortable with AI
32%
26%
44%
48%
Don’t know/Not sure
6%
15%
15%
13%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Much more comfortable with AI
5%
5%
5%
4%
Somewhat more comfortable with AI
11%
14%
15%
11%
About the same
22%
22%
21%
16%
Somewhat less comfortable with AI
9%
11%
12%
19%
Much less comfortable with AI
33%
36%
38%
41%
Don’t know/Not sure
18%
12%
9%
8%
Gender
Response
Male
Female
Much more comfortable with AI
5%
5%
Somewhat more comfortable with AI
13%
13%
About the same
25%
17%
Somewhat less comfortable with AI
14%
10%
Much less comfortable with AI
33%
39%
Don’t know/Not sure
11%
15%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Much more comfortable with AI
6%
5%
4%
Somewhat more comfortable with AI
13%
13%
13%
About the same
27%
19%
16%
Somewhat less comfortable with AI
9%
11%
16%
Much less comfortable with AI
30%
39%
41%
Don’t know/Not sure
15%
13%
10%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Much more comfortable with AI
6%
4%
5%
Somewhat more comfortable with AI
10%
17%
14%
About the same
21%
21%
21%
Somewhat less comfortable with AI
15%
10%
10%
Much less comfortable with AI
38%
27%
40%
Don’t know/Not sure
10%
20%
11%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Much more comfortable with AI
4%
7%
7%
6%
Somewhat more comfortable with AI
12%
12%
14%
22%
About the same
19%
25%
24%
24%
Somewhat less comfortable with AI
13%
12%
9%
8%
Much less comfortable with AI
40%
27%
35%
24%
Don’t know/Not sure
12%
16%
10%
17%
16 Likelihood of
Consulting AI for Distress Support
If you felt significantly distressed tonight, how likely is it that
you would consult an AI assistant before reaching out to a human? (N =
1,519)
Response
Percent
Very likely
5%
Somewhat likely
13%
Not very likely
20%
Not at all likely
55%
Not sure
7%
16.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Very likely
8%
6%
4%
1%
Somewhat likely
21%
18%
8%
6%
Not very likely
27%
23%
16%
14%
Not at all likely
41%
43%
66%
74%
Not sure
3%
10%
6%
5%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Very likely
5%
5%
6%
3%
Somewhat likely
15%
15%
9%
10%
Not very likely
21%
20%
21%
17%
Not at all likely
48%
55%
57%
68%
Not sure
11%
5%
7%
2%
Gender
Response
Male
Female
Very likely
5%
5%
Somewhat likely
14%
13%
Not very likely
22%
18%
Not at all likely
54%
56%
Not sure
5%
8%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very likely
6%
5%
4%
Somewhat likely
15%
15%
10%
Not very likely
24%
18%
18%
Not at all likely
46%
55%
64%
Not sure
9%
7%
4%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Very likely
5%
4%
5%
Somewhat likely
14%
14%
12%
Not very likely
19%
24%
19%
Not at all likely
57%
48%
57%
Not sure
5%
11%
6%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Very likely
3%
5%
9%
8%
Somewhat likely
10%
20%
20%
13%
Not very likely
17%
25%
23%
29%
Not at all likely
63%
44%
41%
46%
Not sure
7%
6%
7%
5%
17 Experience of
Interacting with AI about Mental Health
Note: Question displayed only to respondents who reported
previously using an AI tool for mental-health or emotional-support
purposes.
Overall, interacting with AI about feelings/mental health has been…
(N = 353)
Response
Percent
Very beneficial
18%
Somewhat beneficial
37%
Neither beneficial nor harmful
28%
Somewhat harmful
5%
Very harmful
4%
I haven’t used AI for this
8%
17.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Very beneficial
17%
16%
22%
19%
Somewhat beneficial
31%
41%
41%
38%
Neither beneficial nor harmful
36%
28%
16%
20%
Somewhat harmful
9%
2%
4%
5%
Very harmful
0%
5%
9%
2%
I haven’t used AI for this
7%
7%
9%
16%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Very beneficial
13%
18%
28%
15%
Somewhat beneficial
40%
36%
46%
21%
Neither beneficial nor harmful
25%
30%
13%
51%
Somewhat harmful
5%
8%
0%
1%
Very harmful
8%
1%
2%
2%
I haven’t used AI for this
9%
6%
12%
11%
Gender
Response
Male
Female
Very beneficial
18%
18%
Somewhat beneficial
36%
38%
Neither beneficial nor harmful
25%
31%
Somewhat harmful
6%
5%
Very harmful
5%
2%
I haven’t used AI for this
10%
7%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very beneficial
19%
21%
14%
Somewhat beneficial
32%
32%
47%
Neither beneficial nor harmful
35%
25%
24%
Somewhat harmful
6%
3%
6%
Very harmful
1%
11%
0%
I haven’t used AI for this
9%
8%
8%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Very beneficial
16%
15%
22%
Somewhat beneficial
41%
38%
32%
Neither beneficial nor harmful
32%
33%
21%
Somewhat harmful
2%
3%
10%
Very harmful
3%
3%
4%
I haven’t used AI for this
7%
8%
10%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Very beneficial
20%
14%
16%
14%
Somewhat beneficial
42%
28%
33%
43%
Neither beneficial nor harmful
23%
39%
30%
27%
Somewhat harmful
2%
9%
9%
2%
Very harmful
2%
7%
5%
1%
I haven’t used AI for this
10%
4%
7%
12%
18 Emotional Attachment
to AI
Note: Question displayed only to respondents who reported previously
using an AI tool for mental-health or emotional-support purposes.
Thinking about any AI you use most often, how emotionally attached
do you feel to it? (N = 353)
Response
Percent
Not at all
40%
A little
16%
Somewhat
24%
Very
12%
Extremely
3%
I don’t use an AI assistant
5%
18.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Not at all
35%
35%
53%
56%
A little
14%
20%
8%
22%
Somewhat
33%
21%
21%
6%
Very
14%
12%
12%
8%
Extremely
3%
5%
2%
2%
I don’t use an AI assistant
3%
7%
4%
4%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Not at all
41%
36%
38%
57%
A little
17%
16%
21%
10%
Somewhat
15%
33%
19%
14%
Very
18%
8%
11%
13%
Extremely
2%
5%
6%
0%
I don’t use an AI assistant
7%
3%
5%
6%
Gender
Response
Male
Female
Not at all
40%
39%
A little
15%
18%
Somewhat
26%
21%
Very
11%
13%
Extremely
3%
4%
I don’t use an AI assistant
5%
4%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Not at all
27%
40%
54%
A little
18%
14%
17%
Somewhat
35%
19%
14%
Very
13%
13%
11%
Extremely
5%
3%
2%
I don’t use an AI assistant
3%
11%
3%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Not at all
43%
40%
36%
A little
15%
13%
20%
Somewhat
21%
30%
23%
Very
15%
8%
12%
Extremely
2%
5%
4%
I don’t use an AI assistant
3%
4%
7%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Not at all
48%
18%
38%
46%
A little
20%
14%
11%
20%
Somewhat
19%
35%
27%
12%
Very
6%
19%
16%
17%
Extremely
3%
4%
5%
1%
I don’t use an AI assistant
4%
9%
3%
4%
19 Alternative Support
Options for Mental Health Conversations
Note: Question displayed only to respondents who reported
previously using an AI tool for mental-health or emotional-support
purposes.
If you were not longer able to chat with an AI chatbot, would you
have someone else to talk to about your mental health? (N = 353)
Response
Percent
Yes, I routinely see a mental health professional (therapist,
psychiatrist, etc)
22%
Yes, I have a strong support network of friends and family
53%
No, I do not have anyone else to talk to
17%
I don’t use an AI chatbot for mental health purposes
8%
19.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes, I routinely see a mental health professional (therapist,
psychiatrist, etc)
18%
21%
37%
11%
Yes, I have a strong support network of friends and family
58%
50%
47%
54%
No, I do not have anyone else to talk to
14%
22%
8%
23%
I don’t use an AI chatbot for mental health purposes
10%
7%
8%
11%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes, I routinely see a mental health professional (therapist,
psychiatrist, etc)
27%
19%
18%
20%
Yes, I have a strong support network of friends and family
40%
62%
47%
62%
No, I do not have anyone else to talk to
22%
14%
30%
3%
I don’t use an AI chatbot for mental health purposes
11%
6%
5%
16%
Gender
Response
Male
Female
Yes, I routinely see a mental health professional (therapist,
psychiatrist, etc)
19%
24%
Yes, I have a strong support network of friends and family
52%
53%
No, I do not have anyone else to talk to
21%
14%
I don’t use an AI chatbot for mental health purposes
8%
8%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, I routinely see a mental health professional (therapist,
psychiatrist, etc)
18%
23%
24%
Yes, I have a strong support network of friends and family
55%
49%
53%
No, I do not have anyone else to talk to
19%
18%
15%
I don’t use an AI chatbot for mental health purposes
7%
10%
8%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes, I routinely see a mental health professional (therapist,
psychiatrist, etc)
28%
10%
21%
Yes, I have a strong support network of friends and family
53%
50%
54%
No, I do not have anyone else to talk to
10%
31%
19%
I don’t use an AI chatbot for mental health purposes
10%
9%
6%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, I routinely see a mental health professional (therapist,
psychiatrist, etc)
24%
21%
19%
16%
Yes, I have a strong support network of friends and family
44%
57%
63%
57%
No, I do not have anyone else to talk to
19%
17%
11%
23%
I don’t use an AI chatbot for mental health purposes
12%
5%
6%
4%
20 Emotional Attachment
to AI
Note: Question displayed only to respondents who reported
previously using an AI tool for mental-health or emotional-support
purposes.
In the past 30 days, have you… (Select all that apply) (N = 353)
Item
Selected
Told the AI something you haven’t told people close to you
32%
Chatted with an AI “just to keep it company”
20%
Given your AI a name or nickname
16%
Described an AI as a friend/partner when talking to others
11%
Felt jealous or protective about your AI (e.g., dislike when others use
“your” bot)
10%
Purchased or subscribed to a companion AI product
3%
None of the above
41%
20.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Told the AI something you haven’t told people close to you
35%
33%
26%
31%
Chatted with an AI “just to keep it company”
22%
22%
17%
7%
Felt jealous or protective about your AI (e.g., dislike when others use
“your” bot)
20%
5%
1%
4%
Given your AI a name or nickname
15%
16%
24%
11%
Described an AI as a friend/partner when talking to others
12%
8%
12%
18%
Purchased or subscribed to a companion AI product
5%
4%
1%
0%
None of the above
32%
38%
58%
55%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Told the AI something you haven’t told people close to you
27%
28%
52%
41%
Chatted with an AI “just to keep it company”
26%
15%
22%
19%
Given your AI a name or nickname
13%
18%
15%
18%
Described an AI as a friend/partner when talking to others
8%
14%
12%
6%
Felt jealous or protective about your AI (e.g., dislike when others use
“your” bot)
6%
12%
15%
4%
Purchased or subscribed to a companion AI product
5%
3%
1%
2%
None of the above
38%
45%
26%
49%
Gender
Response
Male
Female
Told the AI something you haven’t told people close to you
33%
32%
Given your AI a name or nickname
17%
16%
Chatted with an AI “just to keep it company”
16%
24%
Described an AI as a friend/partner when talking to others
14%
8%
Felt jealous or protective about your AI (e.g., dislike when others use
“your” bot)
13%
7%
Purchased or subscribed to a companion AI product
5%
2%
None of the above
35%
45%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Told the AI something you haven’t told people close to you
28%
36%
34%
Chatted with an AI “just to keep it company”
24%
16%
17%
Given your AI a name or nickname
18%
11%
18%
Described an AI as a friend/partner when talking to others
12%
8%
11%
Felt jealous or protective about your AI (e.g., dislike when others use
“your” bot)
10%
5%
12%
Purchased or subscribed to a companion AI product
4%
3%
3%
None of the above
33%
46%
46%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Told the AI something you haven’t told people close to you
36%
30%
29%
Chatted with an AI “just to keep it company”
17%
23%
21%
Given your AI a name or nickname
14%
21%
16%
Described an AI as a friend/partner when talking to others
11%
8%
12%
Felt jealous or protective about your AI (e.g., dislike when others use
“your” bot)
10%
5%
11%
Purchased or subscribed to a companion AI product
4%
0%
4%
None of the above
41%
33%
44%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Told the AI something you haven’t told people close to you
32%
22%
39%
33%
Given your AI a name or nickname
17%
12%
19%
18%
Chatted with an AI “just to keep it company”
14%
32%
15%
33%
Described an AI as a friend/partner when talking to others
10%
22%
6%
7%
Felt jealous or protective about your AI (e.g., dislike when others use
“your” bot)
6%
18%
9%
9%
Purchased or subscribed to a companion AI product
1%
10%
3%
2%
None of the above
48%
25%
40%
38%
21 Reaction to Shutdown
of AI Assistant used for Mental Health
Note: Question displayed only to respondents who reported
previously using an AI tool for mental-health or emotional-support
purposes.
If your primary AI assistant that you use for mental health were
permanently shut down tomorrow, how would you feel? (N = 353)
Response
Percent
Not upset
25%
Slightly upset
23%
Moderately upset
20%
Very upset
12%
Devastated
4%
Not sure / I don’t use an AI chatbot for mental health purposes
16%
21.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Not upset
17%
22%
47%
35%
Slightly upset
22%
21%
24%
34%
Moderately upset
22%
23%
10%
11%
Very upset
16%
9%
11%
8%
Devastated
1%
8%
2%
4%
Not sure / I don’t use an AI chatbot for mental health purposes
22%
17%
7%
7%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Not upset
34%
20%
15%
29%
Slightly upset
14%
25%
40%
22%
Moderately upset
18%
22%
24%
11%
Very upset
12%
12%
11%
12%
Devastated
6%
4%
3%
2%
Not sure / I don’t use an AI chatbot for mental health purposes
16%
18%
7%
24%
Gender
Response
Male
Female
Not upset
20%
29%
Slightly upset
28%
19%
Moderately upset
21%
19%
Very upset
11%
12%
Devastated
3%
6%
Not sure / I don’t use an AI chatbot for mental health purposes
17%
15%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Not upset
17%
33%
28%
Slightly upset
18%
23%
27%
Moderately upset
29%
11%
15%
Very upset
11%
14%
11%
Devastated
4%
7%
2%
Not sure / I don’t use an AI chatbot for mental health purposes
20%
11%
16%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Not upset
28%
24%
22%
Slightly upset
23%
24%
22%
Moderately upset
19%
19%
21%
Very upset
14%
5%
13%
Devastated
2%
7%
5%
Not sure / I don’t use an AI chatbot for mental health purposes
14%
21%
16%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Not upset
30%
20%
13%
39%
Slightly upset
27%
10%
28%
16%
Moderately upset
19%
17%
23%
17%
Very upset
6%
29%
8%
17%
Devastated
3%
9%
2%
7%
Not sure / I don’t use an AI chatbot for mental health purposes
14%
16%
26%
5%
22 Perceptions of AI
Assistant
Note: Question displayed only to respondents who reported
previously using an AI tool for mental-health or emotional-support
purposes.
To what extent do you believe your main AI assistant… (N = 353)
Item
Definitely yes
Probably yes
Probably no
Definitely no
Not sure
Understands you
13%
36%
20%
18%
13%
Has intentions
10%
27%
26%
21%
16%
Has feelings
8%
15%
25%
40%
11%
Is conscious
8%
23%
20%
37%
11%
Can be morally responsible for its actions
9%
20%
20%
38%
13%
22.1
Understands You Crosstabs
Age
Response
18-29
30-49
50-64
65+
Definitely yes
16%
11%
16%
9%
Probably yes
36%
35%
40%
32%
Probably no
21%
23%
9%
26%
Definitely no
20%
17%
18%
13%
Not sure
8%
14%
17%
20%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Definitely yes
10%
13%
22%
14%
Probably yes
32%
40%
33%
36%
Probably no
27%
17%
23%
10%
Definitely no
16%
18%
10%
31%
Not sure
15%
13%
12%
8%
Gender
Response
Male
Female
Definitely yes
17%
11%
Probably yes
29%
43%
Probably no
22%
19%
Definitely no
21%
13%
Not sure
11%
15%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Definitely yes
11%
10%
19%
Probably yes
35%
43%
31%
Probably no
27%
18%
15%
Definitely no
16%
13%
22%
Not sure
11%
16%
13%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Definitely yes
11%
15%
16%
Probably yes
34%
37%
37%
Probably no
23%
18%
18%
Definitely no
17%
23%
14%
Not sure
14%
8%
15%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Definitely yes
13%
15%
15%
9%
Probably yes
38%
29%
32%
49%
Probably no
15%
34%
18%
23%
Definitely no
18%
7%
29%
6%
Not sure
16%
15%
5%
13%
22.2 Has
Intentions Crosstabs
Age
Response
18-29
30-49
50-64
65+
Definitely yes
10%
11%
6%
5%
Probably yes
32%
26%
30%
14%
Probably no
25%
23%
33%
29%
Definitely no
21%
21%
17%
33%
Not sure
12%
19%
15%
18%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Definitely yes
6%
11%
18%
5%
Probably yes
25%
23%
33%
48%
Probably no
25%
29%
19%
25%
Definitely no
19%
25%
17%
17%
Not sure
25%
12%
12%
5%
Gender
Response
Male
Female
Definitely yes
9%
10%
Probably yes
29%
26%
Probably no
25%
27%
Definitely no
25%
18%
Not sure
12%
19%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Definitely yes
11%
4%
12%
Probably yes
23%
35%
26%
Probably no
29%
18%
29%
Definitely no
21%
25%
20%
Not sure
17%
17%
13%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Definitely yes
8%
8%
12%
Probably yes
30%
30%
23%
Probably no
30%
23%
23%
Definitely no
16%
27%
24%
Not sure
16%
12%
17%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Definitely yes
8%
14%
10%
7%
Probably yes
28%
26%
29%
21%
Probably no
21%
27%
33%
32%
Definitely no
25%
9%
22%
26%
Not sure
18%
24%
6%
13%
22.3 Has
Feelings Crosstabs
Age
Response
18-29
30-49
50-64
65+
Definitely yes
10%
9%
3%
4%
Probably yes
15%
18%
13%
10%
Probably no
25%
24%
32%
21%
Definitely no
42%
35%
41%
57%
Not sure
7%
15%
12%
7%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Definitely yes
3%
9%
10%
16%
Probably yes
12%
19%
17%
8%
Probably no
30%
21%
24%
28%
Definitely no
39%
41%
39%
46%
Not sure
16%
10%
10%
2%
Gender
Response
Male
Female
Definitely yes
5%
10%
Probably yes
15%
16%
Probably no
23%
27%
Definitely no
48%
32%
Not sure
9%
14%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Definitely yes
8%
10%
6%
Probably yes
19%
12%
14%
Probably no
30%
24%
21%
Definitely no
32%
40%
50%
Not sure
11%
13%
10%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Definitely yes
8%
8%
8%
Probably yes
16%
21%
11%
Probably no
30%
21%
22%
Definitely no
34%
43%
47%
Not sure
13%
7%
12%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Definitely yes
5%
11%
11%
7%
Probably yes
14%
16%
20%
11%
Probably no
21%
40%
15%
37%
Definitely no
47%
18%
48%
34%
Not sure
13%
14%
6%
12%
22.4 Is
Conscious Crosstabs
Age
Response
18-29
30-49
50-64
65+
Definitely yes
13%
7%
4%
4%
Probably yes
26%
26%
13%
17%
Probably no
19%
15%
40%
19%
Definitely no
33%
39%
32%
53%
Not sure
9%
13%
10%
8%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Definitely yes
5%
6%
16%
16%
Probably yes
21%
28%
24%
10%
Probably no
26%
16%
22%
20%
Definitely no
30%
41%
34%
53%
Not sure
18%
9%
4%
1%
Gender
Response
Male
Female
Definitely yes
7%
10%
Probably yes
23%
24%
Probably no
24%
17%
Definitely no
40%
34%
Not sure
6%
15%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Definitely yes
8%
9%
7%
Probably yes
32%
13%
21%
Probably no
22%
24%
16%
Definitely no
30%
36%
46%
Not sure
8%
18%
9%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Definitely yes
7%
10%
9%
Probably yes
26%
27%
18%
Probably no
22%
12%
23%
Definitely no
33%
43%
40%
Not sure
12%
8%
11%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Definitely yes
5%
10%
14%
6%
Probably yes
19%
27%
27%
26%
Probably no
17%
30%
17%
23%
Definitely no
48%
12%
37%
40%
Not sure
11%
21%
5%
5%
22.5 Can
Be Morally Responsible For Its Actions Crosstabs
Age
Response
18-29
30-49
50-64
65+
Definitely yes
12%
10%
4%
4%
Probably yes
27%
19%
12%
9%
Probably no
15%
18%
32%
28%
Definitely no
37%
38%
38%
47%
Not sure
11%
15%
14%
13%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Definitely yes
10%
8%
14%
5%
Probably yes
26%
18%
20%
7%
Probably no
18%
21%
21%
18%
Definitely no
30%
39%
35%
66%
Not sure
16%
14%
10%
4%
Gender
Response
Male
Female
Definitely yes
8%
11%
Probably yes
19%
21%
Probably no
25%
16%
Definitely no
39%
37%
Not sure
10%
16%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Definitely yes
13%
5%
8%
Probably yes
24%
19%
16%
Probably no
21%
19%
18%
Definitely no
31%
40%
45%
Not sure
11%
17%
12%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Definitely yes
8%
12%
9%
Probably yes
24%
15%
18%
Probably no
16%
21%
23%
Definitely no
38%
43%
36%
Not sure
14%
10%
13%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Definitely yes
6%
19%
8%
9%
Probably yes
17%
27%
23%
12%
Probably no
22%
25%
9%
24%
Definitely no
42%
15%
53%
32%
Not sure
14%
14%
7%
23%
23 Legal Rights for
AI
Note: Question displayed only to respondents who reported previously
using an AI tool for mental-health or emotional-support purposes.
Which statement is closest to your view? (N = 353)
Response
Percent
No AI should have legal rights, regardless of capability
34%
Some very advanced AIs should have limited rights (e.g., protections,
obligations)
38%
Advanced AIs should eventually have rights similar to humans
8%
Don’t know/not sure
20%
23.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
No AI should have legal rights, regardless of capability
30%
30%
40%
58%
Some very advanced AIs should have limited rights (e.g., protections,
obligations)
49%
32%
39%
25%
Advanced AIs should eventually have rights similar to humans
9%
9%
3%
8%
Don’t know/not sure
12%
29%
18%
10%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
No AI should have legal rights, regardless of capability
30%
30%
45%
51%
Some very advanced AIs should have limited rights (e.g., protections,
obligations)
39%
41%
27%
37%
Advanced AIs should eventually have rights similar to humans
8%
9%
8%
3%
Don’t know/not sure
23%
20%
21%
9%
Gender
Response
Male
Female
No AI should have legal rights, regardless of capability
36%
33%
Some very advanced AIs should have limited rights (e.g., protections,
obligations)
35%
41%
Advanced AIs should eventually have rights similar to humans
8%
8%
Don’t know/not sure
21%
18%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
No AI should have legal rights, regardless of capability
26%
31%
46%
Some very advanced AIs should have limited rights (e.g., protections,
obligations)
40%
39%
35%
Advanced AIs should eventually have rights similar to humans
11%
9%
4%
Don’t know/not sure
22%
21%
15%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
No AI should have legal rights, regardless of capability
35%
39%
31%
Some very advanced AIs should have limited rights (e.g., protections,
obligations)
42%
33%
36%
Advanced AIs should eventually have rights similar to humans
8%
3%
11%
Don’t know/not sure
15%
25%
22%
Race/Ethnicity
Response
White
Black
Hispanic
Other
No AI should have legal rights, regardless of capability
44%
21%
23%
41%
Some very advanced AIs should have limited rights (e.g., protections,
obligations)
30%
48%
47%
35%
Advanced AIs should eventually have rights similar to humans
4%
16%
10%
6%
Don’t know/not sure
22%
16%
20%
17%
24 Coffee Consumption
Frequency
How often do you drink coffee? (N = 1,519)
Response
Percent
Multiple times per day
22%
About once a day
34%
A few times a week
11%
About once a week
4%
A few times per month
5%
Less than once a month
7%
Never
17%
24.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Multiple times per day
11%
24%
27%
25%
About once a day
24%
28%
42%
42%
A few times a week
13%
15%
8%
5%
About once a week
9%
5%
1%
2%
A few times per month
6%
7%
3%
4%
Less than once a month
12%
7%
5%
4%
Never
25%
14%
14%
18%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Multiple times per day
18%
26%
19%
22%
About once a day
27%
33%
42%
41%
A few times a week
13%
10%
11%
7%
About once a week
6%
4%
4%
3%
A few times per month
8%
4%
2%
5%
Less than once a month
10%
6%
5%
3%
Never
17%
16%
17%
20%
Gender
Response
Male
Female
Multiple times per day
24%
21%
About once a day
33%
35%
A few times a week
9%
12%
About once a week
4%
4%
A few times per month
5%
5%
Less than once a month
8%
6%
Never
18%
17%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Multiple times per day
21%
20%
25%
About once a day
26%
37%
39%
A few times a week
12%
10%
10%
About once a week
7%
2%
3%
A few times per month
8%
4%
3%
Less than once a month
8%
11%
3%
Never
18%
17%
17%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Multiple times per day
20%
19%
27%
About once a day
36%
27%
35%
A few times a week
13%
10%
8%
About once a week
4%
5%
4%
A few times per month
6%
6%
4%
Less than once a month
5%
13%
5%
Never
17%
19%
17%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Multiple times per day
26%
13%
23%
9%
About once a day
38%
17%
34%
29%
A few times a week
8%
22%
12%
10%
About once a week
3%
3%
4%
11%
A few times per month
4%
11%
7%
3%
Less than once a month
4%
10%
8%
14%
Never
17%
24%
10%
24%
25 Coffee Consumption by
Beverage Type
Note: Question displayed only to respondents who reported
drinking coffee.
How often do you drink each of the following types of coffee? (N =
1,299)
Item
Often
Sometimes
Rarely
Never
Drip coffee
46%
21%
16%
17%
Cold brew / Iced coffee
20%
28%
25%
27%
Instant coffee
14%
18%
25%
44%
Latte / Cappuccino
12%
32%
33%
24%
Espresso
11%
25%
32%
33%
25.1 Drip
Coffee Crosstabs
Age
Response
18-29
30-49
50-64
65+
Often
21%
38%
61%
62%
Sometimes
24%
27%
17%
15%
Rarely
26%
19%
11%
11%
Never
30%
16%
11%
13%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Often
34%
51%
49%
51%
Sometimes
24%
19%
25%
21%
Rarely
17%
17%
17%
11%
Never
25%
13%
9%
16%
Gender
Response
Male
Female
Often
47%
44%
Sometimes
22%
21%
Rarely
18%
15%
Never
13%
20%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Often
39%
46%
51%
Sometimes
24%
19%
21%
Rarely
19%
14%
16%
Never
18%
21%
12%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Often
43%
37%
53%
Sometimes
24%
20%
20%
Rarely
18%
16%
15%
Never
15%
26%
13%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Often
55%
30%
31%
32%
Sometimes
18%
28%
28%
20%
Rarely
11%
20%
23%
30%
Never
15%
22%
17%
18%
Coffee Consumption
Frequency
Response
Multiple times per day
About once a day
A few times a week
About once a week
A few times per month
Less than once a month
Never
Often
67%
58%
25%
11%
2%
1%
0%
Sometimes
16%
17%
41%
39%
41%
4%
0%
Rarely
9%
13%
20%
31%
23%
38%
0%
Never
8%
12%
15%
19%
34%
57%
0%
25.2
Espresso Crosstabs
Age
Response
18-29
30-49
50-64
65+
Often
15%
17%
6%
5%
Sometimes
26%
28%
25%
17%
Rarely
36%
26%
36%
32%
Never
22%
28%
34%
46%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Often
8%
12%
9%
17%
Sometimes
20%
24%
32%
27%
Rarely
32%
32%
32%
31%
Never
40%
32%
27%
25%
Gender
Response
Male
Female
Often
10%
13%
Sometimes
25%
23%
Rarely
35%
29%
Never
30%
34%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Often
11%
12%
12%
Sometimes
21%
25%
28%
Rarely
30%
28%
36%
Never
38%
36%
24%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Often
13%
11%
10%
Sometimes
26%
21%
25%
Rarely
35%
28%
30%
Never
26%
40%
35%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Often
9%
12%
15%
19%
Sometimes
23%
26%
30%
22%
Rarely
33%
28%
27%
40%
Never
35%
34%
29%
19%
25.3 Latte
/ Cappuccino Crosstabs
Age
Response
18-29
30-49
50-64
65+
Often
16%
15%
9%
6%
Sometimes
39%
35%
31%
25%
Rarely
27%
30%
39%
34%
Never
18%
20%
21%
36%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Often
7%
14%
11%
16%
Sometimes
32%
33%
34%
30%
Rarely
35%
27%
37%
39%
Never
26%
27%
18%
15%
Gender
Response
Male
Female
Often
8%
15%
Sometimes
28%
36%
Rarely
38%
28%
Never
27%
21%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Often
11%
14%
11%
Sometimes
33%
30%
33%
Rarely
30%
30%
37%
Never
27%
26%
19%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Often
12%
9%
12%
Sometimes
33%
31%
33%
Rarely
37%
33%
28%
Never
18%
27%
27%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Often
11%
6%
18%
12%
Sometimes
29%
41%
37%
32%
Rarely
34%
29%
27%
42%
Never
27%
23%
18%
14%
25.4 Cold
Brew / Iced Coffee Crosstabs
Age
Response
18-29
30-49
50-64
65+
Often
35%
26%
12%
8%
Sometimes
29%
35%
26%
21%
Rarely
30%
23%
26%
22%
Never
7%
16%
37%
48%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Often
19%
24%
13%
18%
Sometimes
32%
28%
27%
22%
Rarely
21%
21%
35%
35%
Never
28%
26%
26%
25%
Gender
Response
Male
Female
Often
15%
25%
Sometimes
26%
31%
Rarely
28%
22%
Never
32%
22%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Often
23%
25%
14%
Sometimes
35%
20%
28%
Rarely
20%
25%
30%
Never
23%
30%
28%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Often
17%
21%
23%
Sometimes
31%
31%
24%
Rarely
27%
24%
23%
Never
24%
25%
30%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Often
17%
27%
27%
14%
Sometimes
27%
29%
32%
26%
Rarely
23%
23%
23%
42%
Never
32%
21%
18%
18%
25.5
Instant Coffee Crosstabs
Age
Response
18-29
30-49
50-64
65+
Often
22%
16%
10%
7%
Sometimes
21%
22%
17%
10%
Rarely
25%
27%
26%
19%
Never
32%
35%
48%
64%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Often
16%
16%
9%
4%
Sometimes
25%
15%
17%
10%
Rarely
28%
22%
27%
23%
Never
30%
47%
47%
63%
Gender
Response
Male
Female
Often
12%
15%
Sometimes
15%
20%
Rarely
26%
23%
Never
46%
42%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Often
15%
13%
12%
Sometimes
23%
13%
16%
Rarely
25%
28%
22%
Never
36%
47%
50%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Often
16%
11%
12%
Sometimes
20%
15%
17%
Rarely
23%
28%
24%
Never
41%
46%
47%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Often
10%
21%
16%
21%
Sometimes
14%
35%
23%
9%
Rarely
23%
26%
24%
32%
Never
52%
18%
37%
38%
26 Coffee Purchase
Frequency
Note: Question displayed only to respondents who reported
drinking coffee.
How often do you buy coffee from a coffee shop? (N = 1,299)
Response
Percent
Daily
5%
A few times per week
13%
About once a week
13%
A few times a month
22%
Less than once a month
33%
Never
14%
26.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Daily
6%
6%
7%
1%
A few times per week
14%
18%
11%
6%
About once a week
19%
14%
12%
9%
A few times a month
20%
22%
26%
19%
Less than once a month
34%
27%
34%
39%
Never
7%
12%
11%
27%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Daily
3%
7%
5%
4%
A few times per week
12%
12%
15%
13%
About once a week
10%
17%
12%
11%
A few times a month
18%
19%
25%
34%
Less than once a month
37%
32%
34%
27%
Never
21%
12%
9%
11%
Gender
Response
Male
Female
Daily
5%
5%
A few times per week
14%
12%
About once a week
13%
14%
A few times a month
23%
21%
Less than once a month
31%
35%
Never
14%
14%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Daily
4%
6%
6%
A few times per week
12%
11%
15%
About once a week
12%
12%
15%
A few times a month
21%
23%
22%
Less than once a month
30%
39%
32%
Never
21%
10%
10%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Daily
5%
5%
5%
A few times per week
14%
11%
12%
About once a week
16%
8%
13%
A few times a month
21%
19%
24%
Less than once a month
33%
38%
31%
Never
11%
19%
15%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Daily
5%
8%
5%
2%
A few times per week
10%
13%
20%
12%
About once a week
13%
13%
13%
13%
A few times a month
20%
21%
23%
34%
Less than once a month
36%
28%
26%
32%
Never
15%
17%
12%
8%
Coffee Consumption
Frequency
Response
Multiple times per day
About once a day
A few times a week
About once a week
A few times per month
Less than once a month
Never
Daily
11%
4%
1%
1%
2%
0%
0%
A few times per week
18%
13%
20%
2%
1%
0%
0%
About once a week
14%
11%
24%
20%
12%
0%
0%
A few times a month
18%
24%
23%
39%
27%
7%
0%
Less than once a month
28%
33%
22%
24%
42%
63%
0%
Never
10%
14%
11%
14%
16%
30%
0%
27 Weekly Coffee
Budget
Note: Question displayed only to respondents who reported
drinking coffee.
Which comes closest to your weekly coffee budget? (N = 1,299)
Response
Percent
Less than $5
38%
$5 - 10
37%
$11 - 20
18%
More than $20
8%
27.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Less than $5
40%
34%
34%
46%
$5 - 10
40%
35%
38%
36%
$11 - 20
15%
20%
19%
15%
More than $20
6%
11%
8%
4%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Less than $5
45%
36%
34%
30%
$5 - 10
37%
36%
39%
38%
$11 - 20
14%
20%
15%
21%
More than $20
4%
8%
12%
11%
Gender
Response
Male
Female
Less than $5
36%
39%
$5 - 10
35%
39%
$11 - 20
20%
15%
More than $20
8%
7%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Less than $5
37%
43%
34%
$5 - 10
39%
33%
38%
$11 - 20
18%
17%
18%
More than $20
6%
7%
10%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Less than $5
36%
38%
39%
$5 - 10
38%
36%
37%
$11 - 20
19%
17%
17%
More than $20
8%
9%
7%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Less than $5
39%
44%
29%
38%
$5 - 10
37%
32%
41%
37%
$11 - 20
16%
21%
19%
20%
More than $20
8%
3%
11%
4%
Coffee Consumption
Frequency
Response
Multiple times per day
About once a day
A few times a week
About once a week
A few times per month
Less than once a month
Never
Less than $5
25%
36%
31%
55%
49%
80%
0%
$5 - 10
36%
39%
45%
33%
38%
19%
0%
$11 - 20
24%
19%
18%
10%
12%
1%
0%
More than $20
15%
6%
6%
2%
2%
0%
0%
28 Awareness of Coffee
Brands
Which of the following coffee brands have you heard of? (Select all
that apply) (N = 1,519)
Item
Selected
Starbucks
91%
Dunkin’
87%
Folgers
85%
Maxwell House
79%
Nespresso
69%
Peet’s Coffee
57%
Tim Hortons
52%
Lavazza
29%
Illy
19%
None of the above
3%
28.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Starbucks
88%
86%
94%
97%
Dunkin’
83%
80%
92%
95%
Nespresso
69%
66%
72%
72%
Folgers
67%
84%
93%
96%
Maxwell House
54%
77%
90%
94%
Tim Hortons
52%
47%
57%
53%
Peet’s Coffee
46%
49%
68%
68%
Lavazza
16%
26%
39%
33%
Illy
9%
19%
26%
23%
None of the above
2%
5%
2%
1%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Starbucks
82%
93%
95%
98%
Folgers
82%
85%
90%
89%
Dunkin’
80%
87%
92%
94%
Maxwell House
74%
81%
83%
83%
Nespresso
61%
71%
73%
78%
Peet’s Coffee
43%
58%
66%
74%
Tim Hortons
38%
54%
61%
64%
Lavazza
12%
32%
38%
46%
Illy
7%
20%
28%
36%
None of the above
5%
2%
1%
1%
Gender
Response
Male
Female
Starbucks
92%
89%
Dunkin’
88%
85%
Folgers
85%
85%
Maxwell House
79%
79%
Nespresso
69%
70%
Peet’s Coffee
58%
56%
Tim Hortons
55%
48%
Lavazza
32%
25%
Illy
21%
17%
None of the above
1%
4%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Starbucks
83%
95%
95%
Folgers
82%
83%
89%
Dunkin’
81%
88%
92%
Maxwell House
73%
84%
83%
Nespresso
60%
74%
75%
Peet’s Coffee
41%
62%
70%
Tim Hortons
38%
55%
62%
Lavazza
16%
25%
44%
Illy
6%
21%
32%
None of the above
4%
2%
1%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Starbucks
91%
87%
92%
Dunkin’
88%
86%
85%
Folgers
85%
84%
86%
Maxwell House
76%
78%
84%
Nespresso
73%
69%
66%
Peet’s Coffee
65%
46%
56%
Tim Hortons
54%
50%
49%
Lavazza
32%
24%
28%
Illy
22%
18%
17%
None of the above
3%
4%
1%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Starbucks
93%
74%
90%
95%
Dunkin’
92%
70%
81%
85%
Folgers
91%
73%
77%
80%
Maxwell House
86%
67%
72%
71%
Nespresso
71%
61%
67%
77%
Peet’s Coffee
63%
30%
53%
63%
Tim Hortons
57%
33%
40%
65%
Lavazza
34%
9%
25%
28%
Illy
22%
5%
18%
26%
None of the above
2%
6%
3%
2%
Coffee Consumption
Frequency
Response
Multiple times per day
About once a day
A few times a week
About once a week
A few times per month
Less than once a month
Never
Starbucks
91%
95%
85%
81%
92%
92%
87%
Dunkin’
88%
91%
78%
79%
87%
86%
82%
Folgers
88%
91%
78%
77%
88%
81%
77%
Maxwell House
86%
84%
73%
73%
83%
84%
64%
Nespresso
72%
72%
67%
67%
72%
61%
65%
Peet’s Coffee
66%
69%
53%
54%
32%
37%
40%
Tim Hortons
57%
58%
45%
44%
33%
39%
47%
Lavazza
42%
36%
30%
19%
18%
11%
10%
Illy
25%
26%
15%
12%
15%
12%
7%
None of the above
1%
1%
1%
0%
0%
0%
12%
29 Coffee Brands Consumed
in the Past Year
Note: Question displayed only to respondents who have heard of at
least one coffee brand below. Respondents asked only about brands that
they have heard of. Individual N values displayed in the table
below.
Which of the following coffee brands have you consumed in the last
year? (Select all that apply) (N = 1,487)
Item
Selected
N
Starbucks
57%
1391
Dunkin’
47%
1339
Folgers
43%
1325
Maxwell House
32%
1254
Lavazza
31%
499
Peet’s Coffee
25%
915
Illy
23%
337
None of the above
20%
1487
Nespresso
19%
1107
Tim Hortons
15%
821
29.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Starbucks
69%
64%
57%
39%
Illy
47%
23%
30%
8%
Dunkin’
42%
55%
49%
38%
Folgers
36%
49%
45%
37%
Maxwell House
33%
37%
31%
25%
Lavazza
32%
26%
38%
28%
Nespresso
23%
29%
16%
6%
Peet’s Coffee
17%
29%
30%
21%
Tim Hortons
15%
18%
18%
11%
None of the above
18%
15%
20%
28%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Folgers
55%
42%
34%
32%
Starbucks
46%
57%
63%
71%
Dunkin’
42%
46%
50%
56%
Maxwell House
40%
29%
30%
25%
Illy
24%
23%
15%
31%
Peet’s Coffee
15%
24%
29%
39%
Lavazza
14%
31%
30%
42%
Nespresso
11%
20%
22%
27%
Tim Hortons
9%
17%
17%
18%
None of the above
23%
20%
16%
18%
Gender
Response
Male
Female
Starbucks
55%
59%
Dunkin’
45%
49%
Folgers
40%
46%
Lavazza
32%
31%
Maxwell House
30%
33%
Peet’s Coffee
29%
22%
Illy
25%
22%
Nespresso
19%
20%
Tim Hortons
17%
14%
None of the above
22%
18%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Folgers
54%
45%
31%
Starbucks
51%
55%
64%
Dunkin’
46%
42%
51%
Maxwell House
41%
30%
24%
Lavazza
21%
29%
36%
Illy
19%
20%
26%
Peet’s Coffee
18%
24%
30%
Nespresso
13%
19%
24%
Tim Hortons
12%
15%
18%
None of the above
19%
20%
20%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Starbucks
59%
55%
56%
Dunkin’
46%
44%
50%
Folgers
39%
45%
45%
Maxwell House
30%
32%
33%
Lavazza
26%
50%
28%
Peet’s Coffee
25%
21%
28%
Nespresso
22%
13%
19%
Illy
20%
33%
23%
Tim Hortons
12%
16%
19%
None of the above
20%
21%
19%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Starbucks
54%
50%
66%
70%
Dunkin’
46%
52%
46%
48%
Folgers
42%
57%
44%
31%
Lavazza
31%
39%
32%
27%
Maxwell House
29%
50%
32%
29%
Peet’s Coffee
27%
13%
32%
12%
Illy
18%
38%
46%
20%
Nespresso
16%
25%
25%
20%
Tim Hortons
14%
15%
21%
16%
None of the above
22%
19%
15%
16%
Coffee Consumption
Frequency
Response
Multiple times per day
About once a day
A few times a week
About once a week
A few times per month
Less than once a month
Never
Starbucks
74%
63%
74%
57%
46%
61%
13%
Folgers
63%
44%
55%
59%
54%
26%
2%
Dunkin’
60%
56%
65%
62%
35%
29%
7%
Maxwell House
44%
36%
40%
36%
34%
15%
1%
Lavazza
40%
33%
25%
15%
18%
16%
3%
Peet’s Coffee
34%
29%
23%
23%
20%
3%
3%
Illy
31%
23%
47%
7%
3%
0%
2%
Nespresso
25%
21%
34%
30%
13%
3%
3%
Tim Hortons
24%
16%
9%
24%
0%
27%
1%
None of the above
3%
10%
4%
12%
12%
24%
82%
30 Coffee Brand NPS
Score
Note: Question displayed only to respondents who have heard of at
least one coffee brand below. Respondents asked only about brands that
they have heard of. Individual N values displayed in the table
below.
On a scale of 0 - 10, how likely are you to recommend each of the
following brands to a friend or family member? Note: A 0 indicates not
at all likely and a 10 indicates extremely likely. (N = 1,391)
Brand
Detractor
Passive
Promoter
NPS
N
Illy
53
27
20
-33
337
Dunkin’
56
22
22
-34
1339
Starbucks
57
21
22
-35
1391
Lavazza
58
21
21
-37
499
Folgers
61
17
22
-39
1325
Maxwell House
67
15
18
-49
1254
Peet’s Coffee
65
23
13
-52
915
Nespresso
70
15
15
-55
1107
Tim Hortons
74
16
10
-64
821
31 Perception of
Starbucks Prices
Note: Question displayed only to respondents who have heard of
Starbucks.
Compared with other national coffee chains, do you think Starbuck’s
prices are… (N = 1,391)
Response
Percent
Much lower
0%
Somewhat lower
1%
About the same
16%
Somewhat higher
40%
Much higher
35%
Don’t know/not sure
8%
31.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Much lower
1%
0%
0%
0%
Somewhat lower
2%
1%
0%
0%
About the same
19%
19%
14%
10%
Somewhat higher
50%
40%
38%
34%
Much higher
18%
34%
38%
47%
Don’t know/not sure
9%
6%
9%
8%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Much lower
0%
1%
0%
0%
Somewhat lower
1%
1%
0%
0%
About the same
21%
14%
10%
15%
Somewhat higher
33%
38%
47%
50%
Much higher
35%
38%
37%
26%
Don’t know/not sure
10%
8%
5%
8%
Gender
Response
Male
Female
Much lower
0%
1%
Somewhat lower
1%
1%
About the same
14%
18%
Somewhat higher
40%
40%
Much higher
37%
34%
Don’t know/not sure
9%
7%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Much lower
1%
0%
0%
Somewhat lower
1%
0%
1%
About the same
18%
17%
13%
Somewhat higher
35%
43%
42%
Much higher
40%
33%
33%
Don’t know/not sure
5%
7%
11%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Much lower
0%
0%
0%
Somewhat lower
1%
1%
0%
About the same
19%
14%
14%
Somewhat higher
41%
41%
38%
Much higher
29%
35%
42%
Don’t know/not sure
9%
9%
6%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Much lower
0%
1%
1%
0%
Somewhat lower
0%
2%
1%
1%
About the same
13%
30%
16%
17%
Somewhat higher
38%
38%
44%
47%
Much higher
39%
21%
35%
29%
Don’t know/not sure
10%
8%
3%
6%
Coffee Consumption
Frequency
Response
Multiple times per day
About once a day
A few times a week
About once a week
A few times per month
Less than once a month
Never
Much lower
0%
0%
1%
4%
0%
0%
0%
Somewhat lower
0%
1%
1%
2%
3%
2%
0%
About the same
16%
14%
27%
18%
16%
17%
12%
Somewhat higher
35%
43%
44%
32%
48%
48%
33%
Much higher
44%
36%
25%
37%
29%
24%
34%
Don’t know/not sure
4%
6%
3%
8%
4%
9%
20%
32 Preferences for
Fall-Themed Starbucks Drink
Note: Question displayed only to respondents who have heard of
Starbucks.
Starbucks is considering introducing a new fall themed drink. Which
of the following would you be most likely and least likely to try? (N =
1,391)
Response
Most likely to try
Least likely to try
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
21%
11%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
20%
21%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
20%
17%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
18%
12%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
13%
19%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
8%
21%
32.1 Most
Likely to Try Crosstabs
Age
Response
18-29
30-49
50-64
65+
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
21%
20%
21%
20%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
20%
19%
14%
17%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
20%
20%
20%
24%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
18%
21%
21%
17%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
14%
12%
14%
13%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
7%
8%
10%
8%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
21%
18%
25%
25%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
21%
21%
16%
19%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
18%
20%
22%
17%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
18%
18%
16%
17%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
13%
13%
11%
15%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
8%
9%
10%
7%
Gender
Response
Male
Female
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
22%
17%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
22%
19%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
19%
24%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
16%
19%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
13%
14%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
8%
8%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
21%
19%
19%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
20%
21%
22%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
18%
19%
16%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
17%
20%
23%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
13%
13%
13%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
10%
8%
7%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
25%
17%
20%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
19%
18%
21%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
19%
19%
22%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
14%
20%
19%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
13%
16%
11%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
10%
9%
7%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
22%
23%
18%
23%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
21%
12%
20%
21%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
20%
18%
21%
23%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
18%
16%
20%
14%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
13%
22%
8%
15%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
8%
8%
13%
5%
Coffee Consumption
Frequency
Response
Multiple times per day
About once a day
A few times a week
About once a week
A few times per month
Less than once a month
Never
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
28%
22%
16%
27%
18%
14%
11%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
23%
19%
31%
20%
22%
21%
18%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
18%
18%
19%
14%
23%
22%
13%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
14%
18%
18%
20%
16%
24%
31%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
10%
13%
11%
14%
14%
13%
18%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
8%
11%
5%
3%
8%
6%
8%
32.2 Least
Likely to Try Crosstabs
Age
Response
18-29
30-49
50-64
65+
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
21%
19%
17%
21%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
20%
22%
20%
21%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
19%
15%
16%
17%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
15%
21%
23%
22%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
13%
12%
11%
11%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
13%
11%
13%
7%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
22%
18%
21%
26%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
20%
15%
16%
17%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
19%
21%
17%
17%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
17%
20%
26%
22%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
11%
13%
6%
10%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
11%
13%
13%
8%
Gender
Response
Male
Female
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
22%
16%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
21%
21%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
20%
21%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
14%
19%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
12%
12%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
11%
11%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
20%
21%
18%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
19%
18%
24%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
18%
19%
24%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
16%
19%
16%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
14%
11%
11%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
14%
12%
8%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
22%
19%
20%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
21%
15%
23%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
17%
26%
17%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
15%
18%
17%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
14%
7%
12%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
10%
14%
10%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
22%
20%
15%
24%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
21%
25%
19%
17%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
18%
18%
25%
16%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
17%
16%
17%
15%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
11%
12%
12%
17%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
10%
10%
13%
11%
Coffee Consumption
Frequency
Response
Multiple times per day
About once a day
A few times a week
About once a week
A few times per month
Less than once a month
Never
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold
foam and candy spice crunch. Festive, fun, and perfect for fall
gatherings.
22%
21%
22%
21%
22%
19%
18%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick
and whipped cream swirls. Topped with a caramel drizzle and sprinkles —
made for fun and Instagram snaps.
20%
20%
19%
17%
21%
27%
13%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée,
caramel drizzle, and warm spices. A radiant fall classic that feels
golden in every sip.
18%
20%
23%
8%
31%
19%
23%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of
chocolate, whipped cream “pumpkin top,” and orange sugar crystals.
Playful, seasonal, and a little spooky.
16%
18%
19%
16%
13%
14%
16%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with
hints of cinnamon and nutmeg, finished with a velvety whipped cream
topping. Think indulgence meets autumn sophistication.
12%
9%
8%
15%
13%
16%
10%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and
a toasted marshmallow topping. Warm, glowing, and perfect for crisp
evenings.
12%
11%
9%
23%
1%
4%
19%
33 Trust in Facebook’s
Handling of Personal Data
Please indicate how much you agree or disagree with the following
statement: “I trust Facebook to handle my personal data responsibly.” (N
= 1,519)
Response
Percent
Strongly disagree
34%
Somewhat disagree
25%
Neither agree nor disagree
18%
Somewhat agree
15%
Strongly agree
5%
Don’t know/not sure
3%
33.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Strongly disagree
37%
33%
37%
31%
Somewhat disagree
29%
22%
23%
27%
Neither agree nor disagree
17%
19%
19%
16%
Somewhat agree
10%
15%
15%
18%
Strongly agree
3%
7%
4%
7%
Don’t know/not sure
5%
4%
2%
1%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Strongly disagree
32%
35%
36%
36%
Somewhat disagree
18%
25%
29%
34%
Neither agree nor disagree
24%
17%
9%
17%
Somewhat agree
16%
15%
19%
8%
Strongly agree
7%
5%
6%
2%
Don’t know/not sure
3%
3%
2%
2%
Gender
Response
Male
Female
Strongly disagree
38%
30%
Somewhat disagree
24%
26%
Neither agree nor disagree
16%
20%
Somewhat agree
15%
15%
Strongly agree
5%
6%
Don’t know/not sure
2%
4%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Strongly disagree
26%
33%
43%
Somewhat disagree
20%
28%
27%
Neither agree nor disagree
26%
16%
12%
Somewhat agree
18%
13%
13%
Strongly agree
6%
6%
5%
Don’t know/not sure
3%
3%
2%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Strongly disagree
41%
34%
28%
Somewhat disagree
23%
23%
27%
Neither agree nor disagree
15%
25%
17%
Somewhat agree
13%
11%
19%
Strongly agree
5%
3%
7%
Don’t know/not sure
3%
3%
3%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Strongly disagree
34%
27%
38%
37%
Somewhat disagree
26%
13%
26%
28%
Neither agree nor disagree
16%
31%
18%
14%
Somewhat agree
15%
19%
13%
11%
Strongly agree
6%
6%
4%
3%
Don’t know/not sure
2%
4%
1%
7%
Survey Details
Verasight collected data for this survey from September 03 -
September 08, 2025. The sample consists of 1,519 United States
adults.
The sampling criteria for this survey were:
US resident
Adult (age 18+)
The selection criteria for the final sample were:
Passed all data quality assurance checks, outlined below
The data are weighted to match the July 2025 Current Population
Survey on age, race/ethnicity, sex, income, education, region, and
metropolitan status. Verasight also weighted the survey to match Pew
Research Center NPORS benchmarking survey social media use
distributions, as well as to a running three-year average of NPORS
partisanship distributions and population benchmarks of 2024 vote. The
margin of sampling error, which accounts for the design effect and is
calculated using the classical random sampling formula, is +/- 3.3%.
All respondents were recruited from the Verasight Community, which is
composed of individuals recruited via random address-based sampling,
random person-to-person text messaging, and dynamic online targeting.
All Verasight community members are verified via multi-step
authentication, including providing an SMS response from a mobile phone
registered with a major U.S. carrier (e.g., no VOIP or internet phones)
as well as within-survey technology, including verifying the absence of
non-human responses with technologies such as Google reCAPTCHA v3.
Those who exhibit low-quality response behaviors over time, such as
straight-lining or speeding, are also removed and prohibited from
further participation in the community. Verasight Community members
receive points for taking surveys that can be redeemed for Venmo or
PayPal payments, gift cards, or charitable donations. Respondents are
never routed from one survey to another and receive compensation for
every invited survey, so there is never an incentive to respond
strategically to survey qualification screener questions.
To further ensure data quality, the Verasight data team implements a
number of post-data collection quality assurance procedures, including
confirming that all responses correspond with U.S. IP addresses,
confirming no duplicate respondents, verifying the absence of non-human
responses, and removing any respondents who failed in-survey attention
and/or straight-lining checks. The Verasight data team also reviewed
open-ended items to ensure no responses contained nonsensical,
inappropriate, or non-sequitur text. Respondents that completed the
survey in less than 30% of the median completion time were removed.
Unmeasured error in this or any other survey may exist. Verasight is
a member of the American Association for Public Opinion Research Transparency
Initiative.
2 Social Media/App Usage
2.1 Facebook Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.2 Youtube Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.3 X (Formerly Twitter) Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.4 Instagram Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.5 Snapchat Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.6 Whatsapp Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.7 Linkedin Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.8 Pinterest Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.9 Tiktok Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.10 Bereal Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity
2.11 Reddit Crosstabs
Age
Income
Gender
Education
Party ID
Race/Ethnicity