2025 August AI Survey

Prepared by Verasight

logo
Verasight conducted a nationally-representative survey of 1,519 adults. Data were collected from September 03 - September 08, 2025.

1 Activities Completed in the Past Month

Which of the following activities, if any, have you done in the past month? (Select all that apply) (N = 1,519)
Item Selected
Watched television 90%
Conducted a search on a search engine (e.g., Google, Bing) 87%
Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot, Google Gemini) 59%
Read a newspaper 30%
Traded cryptocurrency 11%
Used a virtual reality headset 7%
Rode in a self-driving car 4%
None of the above 1%

1.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Conducted a search on a search engine (e.g., Google, Bing) 86% 83% 90% 89%
Watched television 84% 86% 96% 94%
Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot, Google Gemini) 69% 66% 57% 41%
Read a newspaper 22% 26% 29% 42%
Traded cryptocurrency 18% 14% 8% 5%
Used a virtual reality headset 14% 10% 4% 2%
Rode in a self-driving car 6% 3% 4% 2%
None of the above 1% 3% 1% 1%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Watched television 84% 91% 94% 94%
Conducted a search on a search engine (e.g., Google, Bing) 83% 86% 92% 94%
Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot, Google Gemini) 47% 63% 59% 70%
Read a newspaper 17% 32% 33% 45%
Traded cryptocurrency 9% 13% 10% 11%
Used a virtual reality headset 6% 9% 9% 4%
Rode in a self-driving car 1% 5% 5% 5%
None of the above 2% 1% 2% 1%

Gender

Response Male Female
Watched television 90% 90%
Conducted a search on a search engine (e.g., Google, Bing) 87% 86%
Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot, Google Gemini) 60% 58%
Read a newspaper 35% 24%
Traded cryptocurrency 16% 7%
Used a virtual reality headset 8% 7%
Rode in a self-driving car 6% 2%
None of the above 1% 2%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Watched television 85% 92% 93%
Conducted a search on a search engine (e.g., Google, Bing) 79% 90% 93%
Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot, Google Gemini) 53% 55% 67%
Read a newspaper 21% 22% 43%
Traded cryptocurrency 11% 10% 12%
Used a virtual reality headset 8% 6% 7%
Rode in a self-driving car 3% 2% 6%
None of the above 2% 2% 1%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Watched television 92% 83% 91%
Conducted a search on a search engine (e.g., Google, Bing) 88% 85% 86%
Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot, Google Gemini) 60% 57% 58%
Read a newspaper 36% 19% 29%
Used a virtual reality headset 9% 7% 6%
Traded cryptocurrency 8% 13% 14%
Rode in a self-driving car 2% 7% 3%
None of the above 0% 4% 1%

Race/Ethnicity

Response White Black Hispanic Other
Watched television 93% 87% 85% 86%
Conducted a search on a search engine (e.g., Google, Bing) 91% 80% 78% 89%
Asked a question to an AI chatbot (e.g., ChatGPT, Microsoft Copilot, Google Gemini) 55% 62% 63% 73%
Read a newspaper 32% 18% 28% 35%
Traded cryptocurrency 11% 11% 9% 17%
Used a virtual reality headset 4% 14% 12% 9%
Rode in a self-driving car 4% 4% 3% 6%
None of the above 2% 0% 2% 0%


2 Social Media/App Usage

Please indicate whether or not you ever use the following websites or apps. (N = 1,519)
Item Yes, use this No, don’t use this
YouTube 92% 8%
Facebook 70% 30%
Instagram 66% 34%
LinkedIn 46% 54%
Reddit 46% 54%
Pinterest 43% 57%
X (formerly Twitter) 38% 62%
WhatsApp 34% 66%
TikTok 33% 67%
Snapchat 30% 70%
BeReal 2% 98%

2.1 Facebook Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes, use this 55% 74% 70% 77%
No, don’t use this 45% 26% 30% 23%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes, use this 73% 71% 66% 62%
No, don’t use this 27% 29% 34% 38%

Gender

Response Male Female
Yes, use this 65% 75%
No, don’t use this 35% 25%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, use this 74% 69% 66%
No, don’t use this 26% 31% 34%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Yes, use this 66% 65% 76%
No, don’t use this 34% 35% 24%

Race/Ethnicity

Response White Black Hispanic Other
Yes, use this 73% 67% 67% 60%
No, don’t use this 27% 33% 33% 40%

2.2 Youtube Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes, use this 94% 93% 93% 86%
No, don’t use this 6% 7% 7% 14%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes, use this 91% 92% 91% 92%
No, don’t use this 9% 8% 9% 8%

Gender

Response Male Female
Yes, use this 92% 91%
No, don’t use this 8% 9%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, use this 92% 88% 93%
No, don’t use this 8% 12% 7%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Yes, use this 94% 91% 89%
No, don’t use this 6% 9% 11%

Race/Ethnicity

Response White Black Hispanic Other
Yes, use this 89% 96% 91% 99%
No, don’t use this 11% 4% 9% 1%

2.3 X (Formerly Twitter) Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes, use this 48% 38% 34% 32%
No, don’t use this 52% 62% 66% 68%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes, use this 36% 40% 33% 40%
No, don’t use this 64% 60% 67% 60%

Gender

Response Male Female
Yes, use this 46% 30%
No, don’t use this 54% 70%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, use this 32% 37% 44%
No, don’t use this 68% 63% 56%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Yes, use this 32% 37% 44%
No, don’t use this 68% 63% 56%

Race/Ethnicity

Response White Black Hispanic Other
Yes, use this 36% 45% 39% 35%
No, don’t use this 64% 55% 61% 65%

2.4 Instagram Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes, use this 80% 70% 67% 47%
No, don’t use this 20% 30% 33% 53%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes, use this 64% 68% 57% 74%
No, don’t use this 36% 32% 43% 26%

Gender

Response Male Female
Yes, use this 61% 71%
No, don’t use this 39% 29%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, use this 64% 69% 66%
No, don’t use this 36% 31% 34%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Yes, use this 68% 68% 63%
No, don’t use this 32% 32% 37%

Race/Ethnicity

Response White Black Hispanic Other
Yes, use this 59% 77% 76% 74%
No, don’t use this 41% 23% 24% 26%

2.5 Snapchat Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes, use this 51% 41% 18% 6%
No, don’t use this 49% 59% 82% 94%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes, use this 40% 28% 22% 20%
No, don’t use this 60% 72% 78% 80%

Gender

Response Male Female
Yes, use this 26% 33%
No, don’t use this 74% 67%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, use this 40% 29% 19%
No, don’t use this 60% 71% 81%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Yes, use this 27% 36% 28%
No, don’t use this 73% 64% 72%

Race/Ethnicity

Response White Black Hispanic Other
Yes, use this 24% 47% 36% 32%
No, don’t use this 76% 53% 64% 68%

2.6 Whatsapp Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes, use this 37% 38% 35% 25%
No, don’t use this 63% 62% 65% 75%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes, use this 24% 36% 38% 47%
No, don’t use this 76% 64% 62% 53%

Gender

Response Male Female
Yes, use this 37% 32%
No, don’t use this 63% 68%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, use this 25% 33% 44%
No, don’t use this 75% 67% 56%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Yes, use this 41% 29% 30%
No, don’t use this 59% 71% 70%

Race/Ethnicity

Response White Black Hispanic Other
Yes, use this 28% 36% 47% 46%
No, don’t use this 72% 64% 53% 54%

2.7 Linkedin Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes, use this 51% 48% 46% 38%
No, don’t use this 49% 52% 54% 62%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes, use this 32% 46% 57% 62%
No, don’t use this 68% 54% 43% 38%

Gender

Response Male Female
Yes, use this 46% 46%
No, don’t use this 54% 54%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, use this 30% 45% 62%
No, don’t use this 70% 55% 38%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Yes, use this 51% 36% 47%
No, don’t use this 49% 64% 53%

Race/Ethnicity

Response White Black Hispanic Other
Yes, use this 44% 43% 46% 61%
No, don’t use this 56% 57% 54% 39%

2.8 Pinterest Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes, use this 49% 47% 37% 37%
No, don’t use this 51% 53% 63% 63%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes, use this 41% 45% 44% 40%
No, don’t use this 59% 55% 56% 60%

Gender

Response Male Female
Yes, use this 26% 59%
No, don’t use this 74% 41%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, use this 40% 50% 40%
No, don’t use this 60% 50% 60%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Yes, use this 43% 47% 40%
No, don’t use this 57% 53% 60%

Race/Ethnicity

Response White Black Hispanic Other
Yes, use this 41% 41% 49% 47%
No, don’t use this 59% 59% 51% 53%

2.9 Tiktok Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes, use this 44% 40% 29% 17%
No, don’t use this 56% 60% 71% 83%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes, use this 39% 36% 24% 21%
No, don’t use this 61% 64% 76% 79%

Gender

Response Male Female
Yes, use this 26% 39%
No, don’t use this 74% 61%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, use this 44% 34% 22%
No, don’t use this 56% 66% 78%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Yes, use this 36% 35% 30%
No, don’t use this 64% 65% 70%

Race/Ethnicity

Response White Black Hispanic Other
Yes, use this 27% 51% 42% 31%
No, don’t use this 73% 49% 58% 69%

2.10 Bereal Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes, use this 6% 2% 1% 0%
No, don’t use this 94% 98% 99% 100%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes, use this 2% 3% 1% 1%
No, don’t use this 98% 97% 99% 99%

Gender

Response Male Female
Yes, use this 2% 2%
No, don’t use this 98% 98%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, use this 2% 1% 3%
No, don’t use this 98% 99% 97%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Yes, use this 2% 0% 3%
No, don’t use this 98% 100% 97%

Race/Ethnicity

Response White Black Hispanic Other
Yes, use this 2% 1% 4% 1%
No, don’t use this 98% 99% 96% 99%

2.11 Reddit Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes, use this 59% 54% 40% 28%
No, don’t use this 41% 46% 60% 72%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes, use this 41% 47% 48% 49%
No, don’t use this 59% 53% 52% 51%

Gender

Response Male Female
Yes, use this 46% 45%
No, don’t use this 54% 55%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, use this 39% 51% 49%
No, don’t use this 61% 49% 51%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Yes, use this 49% 46% 43%
No, don’t use this 51% 54% 57%

Race/Ethnicity

Response White Black Hispanic Other
Yes, use this 42% 43% 52% 59%
No, don’t use this 58% 57% 48% 41%


3 Usage of AI Tools in the Past Month

Have you used artificial intelligence (AI) tools in your work or personal life at all in the past month? (N = 1,519)
Response Percent
Yes 62%
No 38%

3.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes 72% 69% 59% 48%
No 28% 31% 41% 52%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes 48% 67% 67% 71%
No 52% 33% 33% 29%

Gender

Response Male Female
Yes 64% 60%
No 36% 40%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes 53% 58% 74%
No 47% 42% 26%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Yes 62% 64% 61%
No 38% 36% 39%

Race/Ethnicity

Response White Black Hispanic Other
Yes 59% 63% 64% 75%
No 41% 37% 36% 25%


4 Frequency of AI Tool Usage

Roughly how often do you use AI tools? (N = 1,519)
Response Percent
Several times a day 15%
About once a day 10%
A few times a week 24%
Less than once a week 14%
Less than once a month 15%
Never 22%

4.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Several times a day 16% 19% 16% 7%
About once a day 14% 11% 9% 9%
A few times a week 29% 27% 22% 19%
Less than once a week 16% 13% 15% 12%
Less than once a month 12% 13% 17% 19%
Never 13% 18% 22% 35%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Several times a day 10% 16% 16% 19%
About once a day 7% 11% 14% 11%
A few times a week 24% 25% 20% 26%
Less than once a week 11% 15% 15% 14%
Less than once a month 17% 15% 13% 15%
Never 30% 18% 22% 15%

Gender

Response Male Female
Several times a day 17% 13%
About once a day 12% 9%
A few times a week 23% 26%
Less than once a week 14% 14%
Less than once a month 15% 16%
Never 20% 23%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Several times a day 12% 14% 18%
About once a day 8% 11% 12%
A few times a week 22% 22% 28%
Less than once a week 13% 12% 15%
Less than once a month 16% 15% 14%
Never 28% 26% 13%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Several times a day 15% 15% 15%
About once a day 10% 9% 12%
A few times a week 27% 24% 22%
Less than once a week 15% 11% 14%
Less than once a month 14% 19% 14%
Never 20% 22% 23%

Race/Ethnicity

Response White Black Hispanic Other
Several times a day 14% 14% 13% 23%
About once a day 8% 13% 14% 14%
A few times a week 22% 30% 27% 29%
Less than once a week 14% 11% 12% 15%
Less than once a month 17% 11% 18% 5%
Never 25% 21% 17% 15%


5 Reasons for Not Using AI

Note: Question displayed only to respondents who reported never using AI or not using it in the last month.
What are your main reasons for not using AI products today? (Select all that apply) (N = 498)
Item Selected
I don’t need it 47%
I don’t trust it 44%
I’m concerned about privacy 33%
I’m concerned about impacts to society 28%
I don’t know how to use it 25%
I’m concerned about impacts to the environment 13%
It’s too expensive 4%
Other (please specify): 3%

5.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
I don’t trust it 56% 35% 50% 41%
I don’t need it 54% 35% 43% 56%
I’m concerned about privacy 52% 20% 43% 28%
I’m concerned about impacts to society 50% 19% 26% 25%
I’m concerned about impacts to the environment 48% 11% 8% 3%
It’s too expensive 12% 3% 1% 2%
I don’t know how to use it 4% 19% 34% 32%
Other (please specify): 6% 3% 5% 1%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
I don’t need it 47% 46% 44% 51%
I don’t trust it 40% 47% 49% 43%
I’m concerned about privacy 29% 34% 35% 42%
I’m concerned about impacts to society 25% 27% 29% 37%
I don’t know how to use it 23% 23% 31% 29%
I’m concerned about impacts to the environment 10% 18% 9% 15%
It’s too expensive 4% 3% 3% 3%
Other (please specify): 4% 3% 3% 3%

Gender

Response Male Female
I don’t need it 52% 42%
I don’t trust it 48% 41%
I’m concerned about privacy 34% 33%
I don’t know how to use it 26% 24%
I’m concerned about impacts to society 25% 29%
I’m concerned about impacts to the environment 9% 16%
It’s too expensive 2% 5%
Other (please specify): 5% 2%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
I don’t need it 48% 38% 53%
I don’t trust it 41% 49% 44%
I’m concerned about privacy 32% 31% 37%
I don’t know how to use it 29% 19% 22%
I’m concerned about impacts to society 21% 33% 33%
I’m concerned about impacts to the environment 9% 19% 15%
It’s too expensive 6% 1% 2%
Other (please specify): 2% 7% 3%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
I don’t need it 53% 44% 41%
I don’t trust it 46% 47% 40%
I’m concerned about privacy 36% 38% 27%
I’m concerned about impacts to society 32% 26% 23%
I don’t know how to use it 23% 18% 29%
I’m concerned about impacts to the environment 19% 15% 7%
It’s too expensive 3% 3% 4%
Other (please specify): 5% 3% 2%

Race/Ethnicity

Response White Black Hispanic Other
I don’t need it 52% 34% 36% 42%
I don’t trust it 47% 35% 36% 57%
I’m concerned about privacy 35% 26% 33% 32%
I’m concerned about impacts to society 27% 15% 33% 38%
I don’t know how to use it 24% 22% 30% 16%
I’m concerned about impacts to the environment 14% 11% 10% 24%
It’s too expensive 3% 9% 4% 0%
Other (please specify): 3% 8% 1% 6%


6 Sentiments toward AI

Please indicate how much you agree or disagree with the following: (N = 1,519)
Item Strongly agree Somewhat agree Neutral Somewhat disagree Strongly disagree
I feel anxious about the rise of AI 17% 33% 29% 12% 10%
I’m excited about the possibilities AI brings to my life 14% 28% 28% 15% 14%
I’m excited about the possibilities AI brings to my work 13% 22% 34% 14% 17%
I feel confident I can keep up with changes driven by AI 11% 29% 34% 15% 11%
I trust tech companies to develop AI responsibly 8% 19% 27% 23% 23%
I feel left behind by AI 5% 18% 33% 24% 19%

6.1 I’m Excited About The Possibilities AI Brings To My Life Crosstabs

Age

Response 18-29 30-49 50-64 65+
Strongly agree 13% 20% 12% 9%
Somewhat agree 27% 33% 26% 25%
Neutral 26% 26% 31% 30%
Somewhat disagree 20% 11% 14% 19%
Strongly disagree 15% 10% 17% 17%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Strongly agree 11% 15% 20% 13%
Somewhat agree 25% 26% 31% 39%
Neutral 31% 30% 24% 19%
Somewhat disagree 18% 13% 14% 16%
Strongly disagree 16% 15% 10% 12%

Gender

Response Male Female
Strongly agree 16% 13%
Somewhat agree 29% 28%
Neutral 29% 27%
Somewhat disagree 12% 18%
Strongly disagree 14% 15%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Strongly agree 15% 15% 14%
Somewhat agree 24% 25% 35%
Neutral 35% 23% 25%
Somewhat disagree 12% 19% 15%
Strongly disagree 15% 18% 12%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Strongly agree 16% 16% 12%
Somewhat agree 28% 27% 29%
Neutral 25% 33% 28%
Somewhat disagree 18% 10% 15%
Strongly disagree 14% 14% 16%

Race/Ethnicity

Response White Black Hispanic Other
Strongly agree 12% 18% 18% 15%
Somewhat agree 29% 21% 26% 38%
Neutral 26% 33% 32% 25%
Somewhat disagree 16% 17% 13% 11%
Strongly disagree 17% 12% 11% 10%

6.2 I’m Excited About The Possibilities AI Brings To My Work Crosstabs

Age

Response 18-29 30-49 50-64 65+
Strongly agree 13% 19% 11% 7%
Somewhat agree 25% 27% 21% 14%
Neutral 26% 33% 32% 44%
Somewhat disagree 20% 10% 14% 14%
Strongly disagree 16% 11% 22% 21%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Strongly agree 10% 13% 21% 14%
Somewhat agree 18% 24% 23% 26%
Neutral 40% 33% 28% 31%
Somewhat disagree 12% 15% 13% 16%
Strongly disagree 21% 16% 15% 13%

Gender

Response Male Female
Strongly agree 14% 12%
Somewhat agree 23% 22%
Neutral 34% 34%
Somewhat disagree 13% 15%
Strongly disagree 15% 18%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Strongly agree 12% 14% 14%
Somewhat agree 19% 22% 26%
Neutral 41% 31% 29%
Somewhat disagree 10% 12% 18%
Strongly disagree 18% 20% 13%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Strongly agree 14% 12% 13%
Somewhat agree 23% 24% 21%
Neutral 35% 33% 34%
Somewhat disagree 14% 11% 15%
Strongly disagree 15% 20% 17%

Race/Ethnicity

Response White Black Hispanic Other
Strongly agree 11% 16% 18% 17%
Somewhat agree 20% 22% 25% 33%
Neutral 34% 41% 32% 30%
Somewhat disagree 15% 12% 12% 9%
Strongly disagree 20% 10% 14% 12%

6.3 I Feel Anxious About The Rise Of AI Crosstabs

Age

Response 18-29 30-49 50-64 65+
Strongly agree 19% 14% 16% 18%
Somewhat agree 34% 32% 29% 38%
Neutral 27% 32% 29% 24%
Somewhat disagree 13% 11% 14% 10%
Strongly disagree 7% 11% 13% 10%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Strongly agree 16% 18% 17% 15%
Somewhat agree 29% 31% 40% 40%
Neutral 35% 29% 21% 24%
Somewhat disagree 8% 13% 17% 12%
Strongly disagree 13% 10% 6% 10%

Gender

Response Male Female
Strongly agree 14% 19%
Somewhat agree 33% 33%
Neutral 30% 27%
Somewhat disagree 14% 9%
Strongly disagree 9% 11%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Strongly agree 12% 19% 19%
Somewhat agree 27% 34% 38%
Neutral 38% 24% 22%
Somewhat disagree 10% 11% 14%
Strongly disagree 13% 12% 6%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Strongly agree 20% 11% 17%
Somewhat agree 35% 25% 35%
Neutral 25% 40% 26%
Somewhat disagree 11% 9% 14%
Strongly disagree 10% 14% 8%

Race/Ethnicity

Response White Black Hispanic Other
Strongly agree 20% 10% 13% 12%
Somewhat agree 35% 27% 23% 45%
Neutral 26% 34% 38% 21%
Somewhat disagree 10% 13% 15% 12%
Strongly disagree 9% 16% 11% 10%

6.4 I Feel Confident I Can Keep Up With Changes Driven By AI Crosstabs

Age

Response 18-29 30-49 50-64 65+
Strongly agree 14% 15% 9% 3%
Somewhat agree 35% 30% 26% 26%
Neutral 33% 36% 33% 31%
Somewhat disagree 14% 11% 18% 21%
Strongly disagree 5% 8% 13% 18%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Strongly agree 10% 9% 16% 12%
Somewhat agree 20% 32% 35% 33%
Neutral 37% 34% 26% 35%
Somewhat disagree 19% 14% 13% 13%
Strongly disagree 13% 11% 11% 7%

Gender

Response Male Female
Strongly agree 11% 10%
Somewhat agree 32% 27%
Neutral 36% 31%
Somewhat disagree 11% 20%
Strongly disagree 10% 12%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Strongly agree 13% 10% 9%
Somewhat agree 19% 34% 36%
Neutral 41% 27% 31%
Somewhat disagree 13% 17% 17%
Strongly disagree 14% 12% 8%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Strongly agree 11% 12% 9%
Somewhat agree 29% 27% 30%
Neutral 33% 40% 31%
Somewhat disagree 17% 10% 17%
Strongly disagree 10% 10% 13%

Race/Ethnicity

Response White Black Hispanic Other
Strongly agree 8% 17% 13% 13%
Somewhat agree 30% 19% 32% 33%
Neutral 31% 46% 35% 33%
Somewhat disagree 18% 8% 12% 13%
Strongly disagree 13% 10% 8% 9%

6.5 I Feel Left Behind By AI Crosstabs

Age

Response 18-29 30-49 50-64 65+
Strongly agree 5% 3% 5% 7%
Somewhat agree 17% 18% 18% 19%
Neutral 32% 32% 36% 34%
Somewhat disagree 29% 25% 19% 24%
Strongly disagree 17% 21% 22% 16%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Strongly agree 4% 6% 6% 2%
Somewhat agree 16% 19% 22% 17%
Neutral 39% 30% 28% 35%
Somewhat disagree 19% 25% 29% 27%
Strongly disagree 21% 20% 15% 19%

Gender

Response Male Female
Strongly agree 4% 6%
Somewhat agree 17% 19%
Neutral 34% 33%
Somewhat disagree 28% 21%
Strongly disagree 17% 22%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Strongly agree 5% 5% 5%
Somewhat agree 18% 16% 20%
Neutral 38% 31% 31%
Somewhat disagree 20% 26% 28%
Strongly disagree 20% 23% 17%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Strongly agree 6% 4% 5%
Somewhat agree 22% 10% 18%
Neutral 29% 43% 32%
Somewhat disagree 25% 21% 25%
Strongly disagree 18% 22% 19%

Race/Ethnicity

Response White Black Hispanic Other
Strongly agree 6% 3% 4% 3%
Somewhat agree 17% 17% 19% 24%
Neutral 33% 35% 33% 34%
Somewhat disagree 25% 19% 26% 23%
Strongly disagree 19% 26% 18% 16%

6.6 I Trust Tech Companies To Develop AI Responsibly Crosstabs

Age

Response 18-29 30-49 50-64 65+
Strongly agree 10% 8% 8% 4%
Somewhat agree 18% 20% 21% 19%
Neutral 24% 31% 29% 22%
Somewhat disagree 20% 22% 20% 30%
Strongly disagree 28% 19% 23% 25%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Strongly agree 8% 8% 9% 5%
Somewhat agree 16% 21% 21% 19%
Neutral 33% 27% 21% 22%
Somewhat disagree 20% 23% 26% 26%
Strongly disagree 23% 21% 23% 27%

Gender

Response Male Female
Strongly agree 7% 8%
Somewhat agree 21% 19%
Neutral 26% 29%
Somewhat disagree 23% 23%
Strongly disagree 24% 22%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Strongly agree 9% 9% 5%
Somewhat agree 19% 18% 21%
Neutral 33% 25% 22%
Somewhat disagree 19% 24% 26%
Strongly disagree 19% 24% 26%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Strongly agree 7% 8% 7%
Somewhat agree 19% 18% 21%
Neutral 24% 37% 25%
Somewhat disagree 25% 14% 25%
Strongly disagree 24% 23% 22%

Race/Ethnicity

Response White Black Hispanic Other
Strongly agree 6% 12% 11% 8%
Somewhat agree 20% 18% 17% 21%
Neutral 23% 35% 34% 25%
Somewhat disagree 25% 18% 16% 30%
Strongly disagree 26% 16% 22% 15%


7 Concerns Regarding AI

How concerned are you about the following issues surrounding AI? (N = 1,519)
Item Extremely concerned Very concerned Somewhat concerned Not at all concerned I’m unfamiliar with this topic
Misinformation in AI output 33% 25% 28% 9% 5%
Loss of human creativity and interaction 30% 25% 29% 11% 5%
Loss of human oversight in AI use 28% 28% 28% 11% 4%
Cyberattacks with AI 28% 28% 30% 8% 6%
AI taking away jobs from humans 26% 26% 30% 14% 4%
Bias in AI model training and output 25% 23% 34% 12% 7%
Regulation of AI development and use 24% 23% 33% 15% 5%
Ethical sourcing of AI training data 23% 23% 32% 13% 9%
AI dominating humans 20% 18% 31% 25% 6%
Humans developing relationships with AI 19% 18% 30% 25% 7%
Environmental impacts of AI-supporting data centers 18% 20% 32% 19% 11%
Foreign nations winning the AI race 15% 17% 32% 26% 10%
Other (please specify): 10% 4% 14% 24% 49%

7.1 Environmental Impacts Of AI-Supporting Data Centers Crosstabs

Age

Response 18-29 30-49 50-64 65+
Extremely concerned 22% 17% 17% 16%
Very concerned 30% 17% 17% 21%
Somewhat concerned 32% 31% 33% 32%
Not at all concerned 9% 22% 22% 19%
I’m unfamiliar with this topic 7% 13% 12% 11%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Extremely concerned 16% 18% 20% 19%
Very concerned 17% 24% 20% 18%
Somewhat concerned 31% 31% 34% 33%
Not at all concerned 17% 19% 19% 21%
I’m unfamiliar with this topic 18% 8% 7% 9%

Gender

Response Male Female
Extremely concerned 15% 20%
Very concerned 21% 20%
Somewhat concerned 33% 32%
Not at all concerned 23% 15%
I’m unfamiliar with this topic 8% 14%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Extremely concerned 13% 20% 21%
Very concerned 18% 20% 23%
Somewhat concerned 33% 30% 33%
Not at all concerned 21% 18% 17%
I’m unfamiliar with this topic 15% 11% 7%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Extremely concerned 26% 13% 12%
Very concerned 20% 20% 21%
Somewhat concerned 31% 34% 32%
Not at all concerned 13% 21% 24%
I’m unfamiliar with this topic 10% 12% 11%

Race/Ethnicity

Response White Black Hispanic Other
Extremely concerned 17% 15% 20% 22%
Very concerned 20% 17% 24% 21%
Somewhat concerned 31% 32% 32% 35%
Not at all concerned 20% 20% 16% 15%
I’m unfamiliar with this topic 12% 16% 8% 7%

7.2 Ethical Sourcing Of AI Training Data Crosstabs

Age

Response 18-29 30-49 50-64 65+
Extremely concerned 23% 22% 21% 25%
Very concerned 21% 20% 24% 27%
Somewhat concerned 35% 32% 30% 32%
Not at all concerned 13% 17% 13% 5%
I’m unfamiliar with this topic 7% 9% 12% 9%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Extremely concerned 19% 25% 26% 22%
Very concerned 16% 24% 27% 30%
Somewhat concerned 31% 33% 32% 34%
Not at all concerned 17% 13% 6% 10%
I’m unfamiliar with this topic 16% 6% 10% 5%

Gender

Response Male Female
Extremely concerned 20% 25%
Very concerned 24% 21%
Somewhat concerned 34% 30%
Not at all concerned 14% 12%
I’m unfamiliar with this topic 8% 11%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Extremely concerned 16% 27% 27%
Very concerned 19% 19% 29%
Somewhat concerned 33% 33% 31%
Not at all concerned 18% 15% 6%
I’m unfamiliar with this topic 14% 7% 7%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Extremely concerned 26% 18% 23%
Very concerned 24% 21% 22%
Somewhat concerned 33% 30% 33%
Not at all concerned 10% 17% 13%
I’m unfamiliar with this topic 8% 15% 8%

Race/Ethnicity

Response White Black Hispanic Other
Extremely concerned 25% 18% 24% 15%
Very concerned 22% 21% 24% 26%
Somewhat concerned 32% 30% 31% 37%
Not at all concerned 10% 23% 12% 17%
I’m unfamiliar with this topic 10% 8% 9% 6%

7.3 Misinformation In AI Output Crosstabs

Age

Response 18-29 30-49 50-64 65+
Extremely concerned 35% 28% 34% 36%
Very concerned 26% 24% 22% 30%
Somewhat concerned 27% 29% 28% 26%
Not at all concerned 9% 12% 10% 4%
I’m unfamiliar with this topic 3% 7% 6% 3%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Extremely concerned 25% 34% 35% 41%
Very concerned 22% 27% 26% 28%
Somewhat concerned 30% 27% 29% 24%
Not at all concerned 13% 9% 6% 5%
I’m unfamiliar with this topic 10% 3% 4% 2%

Gender

Response Male Female
Extremely concerned 32% 33%
Very concerned 27% 24%
Somewhat concerned 27% 28%
Not at all concerned 10% 9%
I’m unfamiliar with this topic 4% 7%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Extremely concerned 22% 37% 40%
Very concerned 25% 21% 29%
Somewhat concerned 30% 29% 24%
Not at all concerned 13% 10% 5%
I’m unfamiliar with this topic 10% 4% 2%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Extremely concerned 39% 24% 30%
Very concerned 23% 24% 29%
Somewhat concerned 26% 27% 29%
Not at all concerned 7% 16% 7%
I’m unfamiliar with this topic 4% 9% 4%

Race/Ethnicity

Response White Black Hispanic Other
Extremely concerned 34% 20% 35% 33%
Very concerned 26% 27% 23% 24%
Somewhat concerned 28% 25% 28% 29%
Not at all concerned 7% 18% 9% 11%
I’m unfamiliar with this topic 5% 9% 5% 3%

7.4 Bias In AI Model Training And Output Crosstabs

Age

Response 18-29 30-49 50-64 65+
Extremely concerned 24% 24% 23% 29%
Very concerned 23% 18% 24% 26%
Somewhat concerned 40% 34% 30% 32%
Not at all concerned 10% 15% 14% 6%
I’m unfamiliar with this topic 3% 9% 10% 7%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Extremely concerned 22% 27% 28% 21%
Very concerned 15% 24% 26% 30%
Somewhat concerned 37% 30% 36% 36%
Not at all concerned 14% 13% 5% 9%
I’m unfamiliar with this topic 12% 6% 5% 5%

Gender

Response Male Female
Extremely concerned 27% 23%
Very concerned 23% 22%
Somewhat concerned 33% 35%
Not at all concerned 12% 11%
I’m unfamiliar with this topic 5% 9%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Extremely concerned 18% 28% 29%
Very concerned 18% 21% 29%
Somewhat concerned 36% 32% 32%
Not at all concerned 16% 12% 6%
I’m unfamiliar with this topic 11% 7% 4%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Extremely concerned 27% 19% 26%
Very concerned 20% 20% 26%
Somewhat concerned 34% 37% 31%
Not at all concerned 12% 12% 11%
I’m unfamiliar with this topic 6% 12% 6%

Race/Ethnicity

Response White Black Hispanic Other
Extremely concerned 26% 23% 22% 23%
Very concerned 23% 15% 24% 23%
Somewhat concerned 33% 32% 34% 38%
Not at all concerned 10% 24% 11% 10%
I’m unfamiliar with this topic 7% 6% 9% 6%

7.5 Regulation Of AI Development And Use Crosstabs

Age

Response 18-29 30-49 50-64 65+
Extremely concerned 25% 25% 23% 21%
Very concerned 25% 20% 22% 27%
Somewhat concerned 30% 30% 34% 38%
Not at all concerned 16% 18% 16% 8%
I’m unfamiliar with this topic 4% 6% 6% 6%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Extremely concerned 22% 23% 28% 24%
Very concerned 17% 27% 20% 29%
Somewhat concerned 33% 33% 34% 33%
Not at all concerned 19% 13% 14% 10%
I’m unfamiliar with this topic 10% 4% 3% 4%

Gender

Response Male Female
Extremely concerned 20% 27%
Very concerned 24% 23%
Somewhat concerned 35% 31%
Not at all concerned 16% 14%
I’m unfamiliar with this topic 5% 6%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Extremely concerned 19% 25% 28%
Very concerned 20% 25% 25%
Somewhat concerned 34% 31% 33%
Not at all concerned 19% 15% 11%
I’m unfamiliar with this topic 8% 5% 4%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Extremely concerned 30% 18% 21%
Very concerned 23% 22% 24%
Somewhat concerned 32% 29% 36%
Not at all concerned 11% 22% 15%
I’m unfamiliar with this topic 5% 9% 4%

Race/Ethnicity

Response White Black Hispanic Other
Extremely concerned 23% 18% 30% 26%
Very concerned 24% 22% 27% 14%
Somewhat concerned 35% 28% 27% 35%
Not at all concerned 12% 25% 12% 21%
I’m unfamiliar with this topic 6% 8% 4% 3%

7.6 AI Taking Away Jobs From Humans Crosstabs

Age

Response 18-29 30-49 50-64 65+
Extremely concerned 25% 26% 27% 26%
Very concerned 30% 24% 22% 29%
Somewhat concerned 33% 29% 30% 29%
Not at all concerned 10% 16% 16% 13%
I’m unfamiliar with this topic 2% 4% 5% 3%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Extremely concerned 28% 28% 25% 18%
Very concerned 20% 25% 35% 33%
Somewhat concerned 31% 30% 28% 30%
Not at all concerned 15% 14% 9% 17%
I’m unfamiliar with this topic 6% 3% 3% 2%

Gender

Response Male Female
Extremely concerned 22% 30%
Very concerned 28% 25%
Somewhat concerned 30% 30%
Not at all concerned 17% 11%
I’m unfamiliar with this topic 3% 5%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Extremely concerned 23% 30% 27%
Very concerned 26% 21% 30%
Somewhat concerned 29% 33% 29%
Not at all concerned 15% 13% 13%
I’m unfamiliar with this topic 6% 3% 2%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Extremely concerned 30% 18% 27%
Very concerned 25% 28% 26%
Somewhat concerned 31% 26% 31%
Not at all concerned 11% 21% 13%
I’m unfamiliar with this topic 2% 6% 4%

Race/Ethnicity

Response White Black Hispanic Other
Extremely concerned 25% 25% 28% 29%
Very concerned 27% 18% 30% 26%
Somewhat concerned 30% 30% 29% 29%
Not at all concerned 14% 24% 10% 12%
I’m unfamiliar with this topic 4% 3% 3% 3%

7.7 Loss Of Human Creativity And Interaction Crosstabs

Age

Response 18-29 30-49 50-64 65+
Extremely concerned 32% 30% 31% 29%
Very concerned 25% 23% 23% 32%
Somewhat concerned 34% 28% 27% 26%
Not at all concerned 6% 14% 13% 11%
I’m unfamiliar with this topic 3% 6% 6% 3%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Extremely concerned 27% 31% 38% 27%
Very concerned 20% 27% 22% 34%
Somewhat concerned 34% 26% 26% 25%
Not at all concerned 11% 12% 11% 12%
I’m unfamiliar with this topic 8% 4% 3% 3%

Gender

Response Male Female
Extremely concerned 28% 33%
Very concerned 25% 25%
Somewhat concerned 31% 27%
Not at all concerned 13% 9%
I’m unfamiliar with this topic 3% 6%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Extremely concerned 25% 31% 35%
Very concerned 22% 26% 28%
Somewhat concerned 31% 29% 26%
Not at all concerned 14% 11% 9%
I’m unfamiliar with this topic 8% 3% 2%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Extremely concerned 33% 24% 31%
Very concerned 26% 20% 27%
Somewhat concerned 26% 33% 28%
Not at all concerned 11% 16% 9%
I’m unfamiliar with this topic 4% 7% 4%

Race/Ethnicity

Response White Black Hispanic Other
Extremely concerned 30% 26% 33% 36%
Very concerned 28% 16% 23% 23%
Somewhat concerned 27% 36% 30% 25%
Not at all concerned 10% 16% 12% 10%
I’m unfamiliar with this topic 5% 6% 3% 5%

7.8 Loss Of Human Oversight In AI Use Crosstabs

Age

Response 18-29 30-49 50-64 65+
Extremely concerned 24% 28% 29% 32%
Very concerned 36% 25% 28% 27%
Somewhat concerned 23% 27% 29% 33%
Not at all concerned 12% 15% 10% 5%
I’m unfamiliar with this topic 5% 5% 5% 3%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Extremely concerned 25% 30% 33% 26%
Very concerned 29% 29% 26% 28%
Somewhat concerned 25% 28% 27% 34%
Not at all concerned 13% 11% 12% 6%
I’m unfamiliar with this topic 8% 2% 2% 6%

Gender

Response Male Female
Extremely concerned 26% 30%
Very concerned 29% 27%
Somewhat concerned 32% 25%
Not at all concerned 10% 12%
I’m unfamiliar with this topic 3% 6%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Extremely concerned 22% 32% 32%
Very concerned 30% 24% 29%
Somewhat concerned 25% 29% 30%
Not at all concerned 15% 11% 6%
I’m unfamiliar with this topic 8% 3% 2%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Extremely concerned 32% 20% 29%
Very concerned 29% 27% 28%
Somewhat concerned 26% 29% 30%
Not at all concerned 10% 16% 9%
I’m unfamiliar with this topic 3% 8% 4%

Race/Ethnicity

Response White Black Hispanic Other
Extremely concerned 31% 24% 24% 25%
Very concerned 27% 26% 33% 27%
Somewhat concerned 30% 21% 30% 24%
Not at all concerned 8% 25% 8% 18%
I’m unfamiliar with this topic 4% 4% 6% 6%

7.9 AI Dominating Humans Crosstabs

Age

Response 18-29 30-49 50-64 65+
Extremely concerned 15% 20% 26% 19%
Very concerned 17% 20% 11% 21%
Somewhat concerned 36% 26% 30% 33%
Not at all concerned 30% 26% 25% 22%
I’m unfamiliar with this topic 2% 8% 9% 5%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Extremely concerned 21% 20% 24% 16%
Very concerned 14% 20% 21% 13%
Somewhat concerned 31% 28% 31% 37%
Not at all concerned 22% 27% 22% 31%
I’m unfamiliar with this topic 11% 5% 2% 4%

Gender

Response Male Female
Extremely concerned 17% 23%
Very concerned 18% 18%
Somewhat concerned 30% 31%
Not at all concerned 31% 20%
I’m unfamiliar with this topic 5% 8%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Extremely concerned 19% 23% 20%
Very concerned 18% 15% 19%
Somewhat concerned 30% 30% 31%
Not at all concerned 23% 27% 27%
I’m unfamiliar with this topic 11% 5% 3%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Extremely concerned 21% 13% 23%
Very concerned 18% 15% 19%
Somewhat concerned 32% 28% 30%
Not at all concerned 25% 30% 23%
I’m unfamiliar with this topic 4% 14% 5%

Race/Ethnicity

Response White Black Hispanic Other
Extremely concerned 20% 21% 19% 22%
Very concerned 15% 19% 24% 19%
Somewhat concerned 33% 30% 25% 26%
Not at all concerned 26% 23% 25% 29%
I’m unfamiliar with this topic 7% 7% 6% 4%

7.10 Cyberattacks With AI Crosstabs

Age

Response 18-29 30-49 50-64 65+
Extremely concerned 19% 28% 29% 34%
Very concerned 33% 25% 25% 31%
Somewhat concerned 36% 29% 32% 23%
Not at all concerned 6% 12% 7% 7%
I’m unfamiliar with this topic 5% 7% 6% 5%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Extremely concerned 27% 28% 34% 23%
Very concerned 23% 29% 29% 34%
Somewhat concerned 30% 29% 27% 33%
Not at all concerned 10% 9% 7% 4%
I’m unfamiliar with this topic 10% 4% 3% 6%

Gender

Response Male Female
Extremely concerned 28% 28%
Very concerned 32% 25%
Somewhat concerned 28% 31%
Not at all concerned 7% 9%
I’m unfamiliar with this topic 5% 7%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Extremely concerned 23% 30% 31%
Very concerned 28% 25% 30%
Somewhat concerned 30% 31% 28%
Not at all concerned 10% 9% 6%
I’m unfamiliar with this topic 9% 4% 4%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Extremely concerned 29% 25% 28%
Very concerned 32% 21% 28%
Somewhat concerned 28% 33% 30%
Not at all concerned 7% 12% 8%
I’m unfamiliar with this topic 5% 9% 6%

Race/Ethnicity

Response White Black Hispanic Other
Extremely concerned 30% 28% 26% 19%
Very concerned 29% 21% 27% 33%
Somewhat concerned 28% 29% 33% 36%
Not at all concerned 7% 19% 6% 7%
I’m unfamiliar with this topic 6% 4% 7% 5%

7.11 Foreign Nations Winning The AI Race Crosstabs

Age

Response 18-29 30-49 50-64 65+
Extremely concerned 10% 15% 18% 18%
Very concerned 16% 18% 14% 22%
Somewhat concerned 33% 26% 33% 37%
Not at all concerned 29% 30% 25% 17%
I’m unfamiliar with this topic 12% 11% 10% 7%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Extremely concerned 14% 15% 18% 15%
Very concerned 12% 20% 21% 19%
Somewhat concerned 30% 30% 30% 41%
Not at all concerned 23% 29% 25% 20%
I’m unfamiliar with this topic 20% 7% 6% 6%

Gender

Response Male Female
Extremely concerned 18% 13%
Very concerned 20% 15%
Somewhat concerned 30% 33%
Not at all concerned 26% 25%
I’m unfamiliar with this topic 6% 14%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Extremely concerned 12% 16% 18%
Very concerned 17% 16% 19%
Somewhat concerned 29% 28% 36%
Not at all concerned 26% 27% 24%
I’m unfamiliar with this topic 15% 13% 4%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Extremely concerned 16% 12% 16%
Very concerned 19% 12% 19%
Somewhat concerned 30% 27% 35%
Not at all concerned 26% 33% 21%
I’m unfamiliar with this topic 8% 16% 9%

Race/Ethnicity

Response White Black Hispanic Other
Extremely concerned 15% 16% 17% 10%
Very concerned 18% 17% 16% 20%
Somewhat concerned 33% 22% 33% 30%
Not at all concerned 24% 29% 25% 28%
I’m unfamiliar with this topic 10% 17% 8% 12%

7.12 Humans Developing Relationships With AI Crosstabs

Age

Response 18-29 30-49 50-64 65+
Extremely concerned 22% 19% 19% 17%
Very concerned 28% 16% 14% 15%
Somewhat concerned 30% 27% 33% 34%
Not at all concerned 16% 30% 26% 26%
I’m unfamiliar with this topic 5% 8% 9% 7%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Extremely concerned 19% 19% 19% 19%
Very concerned 15% 21% 15% 18%
Somewhat concerned 27% 31% 37% 31%
Not at all concerned 27% 25% 23% 26%
I’m unfamiliar with this topic 12% 5% 6% 5%

Gender

Response Male Female
Extremely concerned 16% 21%
Very concerned 17% 19%
Somewhat concerned 31% 30%
Not at all concerned 29% 22%
I’m unfamiliar with this topic 6% 9%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Extremely concerned 16% 22% 19%
Very concerned 18% 17% 19%
Somewhat concerned 28% 29% 34%
Not at all concerned 28% 24% 23%
I’m unfamiliar with this topic 10% 8% 5%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Extremely concerned 21% 13% 20%
Very concerned 18% 18% 18%
Somewhat concerned 30% 29% 32%
Not at all concerned 25% 30% 23%
I’m unfamiliar with this topic 6% 9% 7%

Race/Ethnicity

Response White Black Hispanic Other
Extremely concerned 20% 17% 19% 12%
Very concerned 16% 17% 20% 27%
Somewhat concerned 31% 23% 30% 36%
Not at all concerned 25% 32% 26% 18%
I’m unfamiliar with this topic 7% 11% 5% 7%

7.13 Other (Please Specify): Crosstabs

Age

Response 18-29 30-49 50-64 65+
Extremely concerned 11% 9% 12% 7%
Very concerned 4% 4% 4% 5%
Somewhat concerned 25% 12% 11% 9%
Not at all concerned 23% 28% 16% 25%
I’m unfamiliar with this topic 38% 47% 57% 54%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Extremely concerned 7% 9% 13% 15%
Very concerned 4% 4% 3% 5%
Somewhat concerned 16% 14% 12% 10%
Not at all concerned 26% 22% 22% 26%
I’m unfamiliar with this topic 47% 51% 50% 44%

Gender

Response Male Female
Extremely concerned 11% 8%
Very concerned 5% 4%
Somewhat concerned 16% 12%
Not at all concerned 21% 26%
I’m unfamiliar with this topic 47% 51%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Extremely concerned 8% 9% 12%
Very concerned 5% 3% 4%
Somewhat concerned 16% 10% 14%
Not at all concerned 24% 26% 21%
I’m unfamiliar with this topic 48% 50% 49%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Extremely concerned 13% 4% 10%
Very concerned 6% 4% 3%
Somewhat concerned 12% 12% 17%
Not at all concerned 23% 25% 24%
I’m unfamiliar with this topic 47% 56% 46%

Race/Ethnicity

Response White Black Hispanic Other
Extremely concerned 11% 5% 6% 15%
Very concerned 4% 2% 6% 8%
Somewhat concerned 10% 28% 12% 16%
Not at all concerned 22% 31% 24% 21%
I’m unfamiliar with this topic 53% 34% 52% 41%


8 Impact of AI in the Workplace

In the long run, do you think the use of AI in the workplace will lead to… (N = 1,519)
Response Percent
More job opportunities 14%
Fewer job opportunities 66%
Will not make much difference 20%

8.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
More job opportunities 14% 15% 12% 13%
Fewer job opportunities 65% 65% 69% 67%
Will not make much difference 20% 20% 19% 21%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
More job opportunities 11% 16% 13% 16%
Fewer job opportunities 71% 63% 67% 65%
Will not make much difference 19% 21% 20% 19%

Gender

Response Male Female
More job opportunities 15% 13%
Fewer job opportunities 63% 69%
Will not make much difference 22% 18%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
More job opportunities 13% 15% 14%
Fewer job opportunities 65% 66% 68%
Will not make much difference 22% 19% 18%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
More job opportunities 13% 16% 13%
Fewer job opportunities 67% 64% 67%
Will not make much difference 20% 21% 20%

Race/Ethnicity

Response White Black Hispanic Other
More job opportunities 12% 28% 15% 5%
Fewer job opportunities 67% 57% 68% 69%
Will not make much difference 21% 15% 17% 26%


9 Awareness of AI Tools

Which of the following AI tools have you heard of? Select all that apply. (N = 1,519)
Item Selected
ChatGPT 86%
Google Gemini 77%
Microsoft Copilot 60%
Grok 36%
Deepseek 26%
Claude AI 22%
Perplexity 17%
Llama by Meta 14%
None of the above 6%

9.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
ChatGPT 92% 84% 85% 86%
Google Gemini 87% 77% 79% 65%
Microsoft Copilot 56% 57% 65% 62%
Grok 53% 30% 30% 34%
Deepseek 36% 25% 23% 23%
Claude AI 34% 20% 21% 14%
Perplexity 22% 20% 15% 11%
Llama by Meta 19% 14% 14% 11%
None of the above 0% 6% 7% 8%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
ChatGPT 74% 89% 94% 97%
Google Gemini 70% 81% 71% 83%
Microsoft Copilot 46% 64% 65% 73%
Grok 24% 38% 41% 49%
Deepseek 17% 27% 30% 37%
Claude AI 14% 27% 18% 27%
Perplexity 13% 18% 19% 20%
Llama by Meta 10% 15% 16% 20%
None of the above 11% 4% 4% 2%

Gender

Response Male Female
ChatGPT 91% 82%
Google Gemini 79% 74%
Microsoft Copilot 65% 55%
Grok 49% 23%
Deepseek 34% 19%
Claude AI 27% 17%
Perplexity 22% 13%
Llama by Meta 19% 10%
None of the above 4% 8%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
ChatGPT 75% 88% 96%
Google Gemini 73% 78% 80%
Microsoft Copilot 44% 66% 72%
Grok 23% 32% 50%
Deepseek 19% 23% 35%
Claude AI 18% 20% 27%
Perplexity 16% 13% 21%
Llama by Meta 14% 15% 15%
None of the above 11% 4% 2%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
ChatGPT 90% 80% 86%
Google Gemini 79% 78% 73%
Microsoft Copilot 65% 55% 57%
Grok 40% 33% 33%
Deepseek 29% 30% 21%
Claude AI 28% 20% 17%
Perplexity 20% 19% 13%
Llama by Meta 16% 15% 12%
None of the above 3% 8% 7%

Race/Ethnicity

Response White Black Hispanic Other
ChatGPT 86% 83% 85% 93%
Google Gemini 74% 78% 77% 89%
Microsoft Copilot 60% 53% 61% 66%
Grok 37% 21% 34% 47%
Deepseek 26% 19% 24% 40%
Claude AI 21% 20% 19% 35%
Perplexity 15% 17% 18% 29%
Llama by Meta 12% 14% 15% 25%
None of the above 7% 7% 4% 0%


10 AI Tools Used in the Last Month

Note: Question displayed only to respondents who have heard of at least one AI tool. Respondents asked only about tools that they have heard of. Individual N values displayed in the table below.

Which of the following AI tools have you used in the last month? (Select all that apply) (N = 1,456)
Item Selected N
ChatGPT 51% 1349
Google Gemini 46% 1190
Microsoft Copilot 29% 945
Grok 18% 545
Perplexity 17% 274
Claude AI 14% 331
Llama by Meta 14% 239
Deepseek 9% 389
None of the above 29% 1456

10.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
ChatGPT 64% 58% 48% 31%
Google Gemini 38% 53% 48% 41%
Llama by Meta 21% 11% 11% 13%
Microsoft Copilot 21% 32% 29% 30%
Grok 18% 24% 20% 10%
Deepseek 16% 11% 6% 0%
Claude AI 12% 20% 12% 11%
Perplexity 11% 17% 15% 34%
None of the above 24% 21% 28% 44%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Google Gemini 43% 51% 43% 40%
ChatGPT 42% 54% 49% 58%
Grok 24% 18% 16% 16%
Microsoft Copilot 24% 28% 36% 29%
Perplexity 17% 22% 8% 14%
Deepseek 14% 8% 15% 3%
Llama by Meta 11% 20% 4% 12%
Claude AI 10% 12% 20% 22%
None of the above 35% 26% 27% 26%

Gender

Response Male Female
Google Gemini 51% 41%
ChatGPT 48% 54%
Microsoft Copilot 29% 28%
Grok 20% 14%
Perplexity 20% 13%
Llama by Meta 18% 8%
Claude AI 15% 13%
Deepseek 9% 9%
None of the above 27% 30%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Google Gemini 47% 44% 47%
ChatGPT 46% 44% 59%
Microsoft Copilot 28% 29% 29%
Grok 28% 12% 17%
Perplexity 18% 10% 20%
Claude AI 15% 6% 18%
Llama by Meta 14% 12% 15%
Deepseek 12% 12% 6%
None of the above 32% 35% 22%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
ChatGPT 50% 52% 52%
Google Gemini 47% 52% 41%
Microsoft Copilot 30% 26% 29%
Perplexity 19% 16% 16%
Claude AI 16% 12% 12%
Llama by Meta 15% 15% 12%
Grok 13% 17% 26%
Deepseek 11% 11% 4%
None of the above 28% 25% 31%

Race/Ethnicity

Response White Black Hispanic Other
ChatGPT 47% 54% 57% 58%
Google Gemini 46% 45% 46% 47%
Microsoft Copilot 26% 37% 33% 28%
Perplexity 21% 21% 17% 5%
Grok 15% 20% 27% 22%
Llama by Meta 15% 19% 18% 3%
Claude AI 14% 19% 23% 4%
Deepseek 4% 17% 15% 17%
None of the above 33% 24% 24% 19%


11 AI Usage in Personal Tasks

Note: Question displayed only to respondents who reported using AI in the last month.

When it comes to your personal life, what types of tasks do you use AI for? (Select all that apply) (N = 1,021)
Item Selected
Writing or editing personal messages, emails, or social media posts 45%
Getting recommendations (e.g., movies, restaurants, gifts) 40%
Getting advice on health and fitness 35%
Entertainment (e.g., storytelling, games, music) 30%
Personal organization 30%
Planning a trip 23%
Managing your calendar and scheduling 20%
Other (please specify): 17%
I do not use AI for my personal life 7%

11.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Getting recommendations (e.g., movies, restaurants, gifts) 52% 35% 42% 31%
Writing or editing personal messages, emails, or social media posts 42% 50% 45% 41%
Entertainment (e.g., storytelling, games, music) 38% 35% 24% 16%
Personal organization 34% 35% 26% 19%
Getting advice on health and fitness 32% 33% 33% 43%
Planning a trip 29% 20% 18% 26%
Managing your calendar and scheduling 24% 22% 17% 16%
Other (please specify): 11% 19% 17% 20%
I do not use AI for my personal life 6% 6% 6% 10%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Entertainment (e.g., storytelling, games, music) 42% 30% 24% 21%
Getting recommendations (e.g., movies, restaurants, gifts) 40% 37% 40% 48%
Getting advice on health and fitness 34% 35% 32% 38%
Writing or editing personal messages, emails, or social media posts 34% 50% 49% 47%
Personal organization 28% 30% 33% 30%
Managing your calendar and scheduling 19% 21% 16% 24%
Planning a trip 13% 22% 28% 33%
Other (please specify): 21% 16% 16% 15%
I do not use AI for my personal life 8% 6% 4% 9%

Gender

Response Male Female
Writing or editing personal messages, emails, or social media posts 46% 45%
Getting recommendations (e.g., movies, restaurants, gifts) 40% 40%
Getting advice on health and fitness 33% 36%
Personal organization 32% 28%
Entertainment (e.g., storytelling, games, music) 30% 30%
Planning a trip 23% 23%
Managing your calendar and scheduling 19% 21%
Other (please specify): 17% 17%
I do not use AI for my personal life 6% 7%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Writing or editing personal messages, emails, or social media posts 41% 46% 48%
Entertainment (e.g., storytelling, games, music) 38% 33% 22%
Getting recommendations (e.g., movies, restaurants, gifts) 34% 44% 42%
Personal organization 33% 37% 24%
Getting advice on health and fitness 31% 35% 37%
Managing your calendar and scheduling 22% 23% 18%
Planning a trip 20% 18% 27%
Other (please specify): 17% 16% 17%
I do not use AI for my personal life 9% 7% 5%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Writing or editing personal messages, emails, or social media posts 48% 34% 49%
Getting recommendations (e.g., movies, restaurants, gifts) 41% 41% 38%
Getting advice on health and fitness 35% 30% 37%
Entertainment (e.g., storytelling, games, music) 33% 31% 26%
Personal organization 32% 31% 27%
Planning a trip 27% 17% 21%
Managing your calendar and scheduling 19% 19% 22%
Other (please specify): 18% 20% 14%
I do not use AI for my personal life 4% 9% 8%

Race/Ethnicity

Response White Black Hispanic Other
Writing or editing personal messages, emails, or social media posts 43% 38% 55% 50%
Getting recommendations (e.g., movies, restaurants, gifts) 39% 42% 39% 43%
Getting advice on health and fitness 36% 41% 31% 29%
Entertainment (e.g., storytelling, games, music) 29% 37% 28% 33%
Personal organization 25% 32% 38% 39%
Planning a trip 21% 21% 18% 40%
Managing your calendar and scheduling 18% 23% 22% 26%
Other (please specify): 19% 18% 11% 13%
I do not use AI for my personal life 8% 6% 5% 4%


12 Tasks Performed by AI

Note: Question displayed only to respondents who reported using AI in the last month.
Are there any tasks that AI now does for you that you used to do yourself? (N = 1,021)
Response Percent
Yes (please describe): 29%
No 71%

12.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes (please describe): 28% 30% 30% 27%
No 72% 70% 70% 73%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes (please describe): 26% 29% 39% 22%
No 74% 71% 61% 78%

Gender

Response Male Female
Yes (please describe): 29% 29%
No 71% 71%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes (please describe): 26% 32% 29%
No 74% 68% 71%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Yes (please describe): 32% 27% 27%
No 68% 73% 73%

Race/Ethnicity

Response White Black Hispanic Other
Yes (please describe): 28% 23% 34% 31%
No 72% 77% 66% 69%


13 Use of AI for Mental Health Support

Which best describes you? (N = 1,519)
Response Percent
I used an AI tool for mental-health or emotional-support purposes in the past 30 days 11%
I have used an AI for that before, but not in the past 30 days 11%
I’ve never used an AI for mental-health or emotional-support purposes 74%
Prefer not to say 4%

13.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
I used an AI tool for mental-health or emotional-support purposes in the past 30 days 17% 14% 7% 5%
I have used an AI for that before, but not in the past 30 days 20% 13% 7% 4%
I’ve never used an AI for mental-health or emotional-support purposes 60% 66% 84% 89%
Prefer not to say 3% 7% 2% 2%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
I used an AI tool for mental-health or emotional-support purposes in the past 30 days 9% 12% 10% 10%
I have used an AI for that before, but not in the past 30 days 15% 11% 9% 6%
I’ve never used an AI for mental-health or emotional-support purposes 69% 74% 80% 82%
Prefer not to say 7% 3% 1% 2%

Gender

Response Male Female
I used an AI tool for mental-health or emotional-support purposes in the past 30 days 10% 11%
I have used an AI for that before, but not in the past 30 days 11% 11%
I’ve never used an AI for mental-health or emotional-support purposes 76% 73%
Prefer not to say 3% 5%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
I used an AI tool for mental-health or emotional-support purposes in the past 30 days 10% 12% 11%
I have used an AI for that before, but not in the past 30 days 13% 10% 10%
I’ve never used an AI for mental-health or emotional-support purposes 71% 74% 78%
Prefer not to say 6% 4% 2%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
I used an AI tool for mental-health or emotional-support purposes in the past 30 days 11% 10% 11%
I have used an AI for that before, but not in the past 30 days 13% 11% 9%
I’ve never used an AI for mental-health or emotional-support purposes 74% 72% 76%
Prefer not to say 2% 7% 4%

Race/Ethnicity

Response White Black Hispanic Other
I used an AI tool for mental-health or emotional-support purposes in the past 30 days 9% 12% 13% 15%
I have used an AI for that before, but not in the past 30 days 8% 22% 16% 8%
I’ve never used an AI for mental-health or emotional-support purposes 80% 61% 65% 76%
Prefer not to say 3% 5% 6% 2%


14 Purpose of AI Use for Physical and Mental Health

Note: Question displayed only to respondents who reported previously using an AI tool for mental-health or emotional-support purposes.
When it comes to your physical and mental health what did you use AI for? (Select all that apply) (N = 353)
Item Selected
Talking through feelings (“therapy-like” conversation) 42%
Stress, anxiety, or sleep support 40%
Coping strategies (e.g., reframing, breathing prompts) 32%
Relationship/family advice 32%
Mood tracking or journaling prompts 21%
Crisis information or safety resources 18%
Scheduling or finding human therapy 10%
Other (please specify) 3%
I haven’t used AI for these purposes 13%

14.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Talking through feelings (“therapy-like” conversation) 41% 46% 40% 29%
Stress, anxiety, or sleep support 39% 42% 35% 46%
Relationship/family advice 34% 34% 19% 35%
Coping strategies (e.g., reframing, breathing prompts) 33% 37% 19% 31%
Mood tracking or journaling prompts 29% 21% 12% 11%
Crisis information or safety resources 20% 14% 19% 21%
I haven’t used AI for these purposes 7% 13% 20% 28%
Scheduling or finding human therapy 6% 14% 6% 8%
Other (please specify) 0% 1% 7% 10%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Talking through feelings (“therapy-like” conversation) 40% 39% 49% 52%
Stress, anxiety, or sleep support 39% 40% 39% 46%
Coping strategies (e.g., reframing, breathing prompts) 28% 35% 30% 40%
Relationship/family advice 25% 39% 35% 23%
Mood tracking or journaling prompts 24% 20% 23% 14%
Crisis information or safety resources 18% 21% 12% 10%
I haven’t used AI for these purposes 14% 13% 13% 12%
Other (please specify) 4% 1% 8% 1%
Scheduling or finding human therapy 3% 14% 11% 9%

Gender

Response Male Female
Stress, anxiety, or sleep support 38% 43%
Talking through feelings (“therapy-like” conversation) 36% 47%
Coping strategies (e.g., reframing, breathing prompts) 31% 34%
Relationship/family advice 28% 36%
Crisis information or safety resources 20% 16%
Mood tracking or journaling prompts 20% 23%
I haven’t used AI for these purposes 19% 8%
Scheduling or finding human therapy 7% 12%
Other (please specify) 3% 2%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Stress, anxiety, or sleep support 45% 39% 36%
Talking through feelings (“therapy-like” conversation) 36% 44% 46%
Coping strategies (e.g., reframing, breathing prompts) 30% 30% 37%
Relationship/family advice 27% 30% 38%
Mood tracking or journaling prompts 26% 17% 19%
Crisis information or safety resources 20% 18% 15%
I haven’t used AI for these purposes 15% 14% 11%
Scheduling or finding human therapy 11% 7% 10%
Other (please specify) 0% 5% 4%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Talking through feelings (“therapy-like” conversation) 47% 45% 34%
Stress, anxiety, or sleep support 37% 40% 44%
Coping strategies (e.g., reframing, breathing prompts) 33% 24% 37%
Relationship/family advice 32% 28% 34%
Mood tracking or journaling prompts 25% 15% 21%
Crisis information or safety resources 18% 19% 17%
I haven’t used AI for these purposes 13% 15% 13%
Scheduling or finding human therapy 12% 5% 9%
Other (please specify) 3% 3% 2%

Race/Ethnicity

Response White Black Hispanic Other
Talking through feelings (“therapy-like” conversation) 49% 27% 31% 64%
Stress, anxiety, or sleep support 38% 47% 40% 40%
Relationship/family advice 33% 27% 30% 41%
Coping strategies (e.g., reframing, breathing prompts) 30% 32% 32% 46%
Crisis information or safety resources 19% 20% 13% 20%
Mood tracking or journaling prompts 17% 27% 25% 17%
I haven’t used AI for these purposes 11% 7% 21% 15%
Scheduling or finding human therapy 8% 9% 9% 18%
Other (please specify) 4% 5% 0% 0%


15 Comfort Discussing Sensitive Topics with AI

Compared with talking to a human you know, how comfortable would you be discussing sensitive personal topics with an AI assistant? (N = 1,519)
Response Percent
Much more comfortable with AI 5%
Somewhat more comfortable with AI 13%
About the same 21%
Somewhat less comfortable with AI 12%
Much less comfortable with AI 36%
Don’t know/Not sure 13%

15.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Much more comfortable with AI 8% 7% 4% 1%
Somewhat more comfortable with AI 18% 17% 9% 7%
About the same 23% 26% 20% 13%
Somewhat less comfortable with AI 12% 10% 9% 18%
Much less comfortable with AI 32% 26% 44% 48%
Don’t know/Not sure 6% 15% 15% 13%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Much more comfortable with AI 5% 5% 5% 4%
Somewhat more comfortable with AI 11% 14% 15% 11%
About the same 22% 22% 21% 16%
Somewhat less comfortable with AI 9% 11% 12% 19%
Much less comfortable with AI 33% 36% 38% 41%
Don’t know/Not sure 18% 12% 9% 8%

Gender

Response Male Female
Much more comfortable with AI 5% 5%
Somewhat more comfortable with AI 13% 13%
About the same 25% 17%
Somewhat less comfortable with AI 14% 10%
Much less comfortable with AI 33% 39%
Don’t know/Not sure 11% 15%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Much more comfortable with AI 6% 5% 4%
Somewhat more comfortable with AI 13% 13% 13%
About the same 27% 19% 16%
Somewhat less comfortable with AI 9% 11% 16%
Much less comfortable with AI 30% 39% 41%
Don’t know/Not sure 15% 13% 10%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Much more comfortable with AI 6% 4% 5%
Somewhat more comfortable with AI 10% 17% 14%
About the same 21% 21% 21%
Somewhat less comfortable with AI 15% 10% 10%
Much less comfortable with AI 38% 27% 40%
Don’t know/Not sure 10% 20% 11%

Race/Ethnicity

Response White Black Hispanic Other
Much more comfortable with AI 4% 7% 7% 6%
Somewhat more comfortable with AI 12% 12% 14% 22%
About the same 19% 25% 24% 24%
Somewhat less comfortable with AI 13% 12% 9% 8%
Much less comfortable with AI 40% 27% 35% 24%
Don’t know/Not sure 12% 16% 10% 17%


16 Likelihood of Consulting AI for Distress Support

If you felt significantly distressed tonight, how likely is it that you would consult an AI assistant before reaching out to a human? (N = 1,519)
Response Percent
Very likely 5%
Somewhat likely 13%
Not very likely 20%
Not at all likely 55%
Not sure 7%

16.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Very likely 8% 6% 4% 1%
Somewhat likely 21% 18% 8% 6%
Not very likely 27% 23% 16% 14%
Not at all likely 41% 43% 66% 74%
Not sure 3% 10% 6% 5%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Very likely 5% 5% 6% 3%
Somewhat likely 15% 15% 9% 10%
Not very likely 21% 20% 21% 17%
Not at all likely 48% 55% 57% 68%
Not sure 11% 5% 7% 2%

Gender

Response Male Female
Very likely 5% 5%
Somewhat likely 14% 13%
Not very likely 22% 18%
Not at all likely 54% 56%
Not sure 5% 8%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Very likely 6% 5% 4%
Somewhat likely 15% 15% 10%
Not very likely 24% 18% 18%
Not at all likely 46% 55% 64%
Not sure 9% 7% 4%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Very likely 5% 4% 5%
Somewhat likely 14% 14% 12%
Not very likely 19% 24% 19%
Not at all likely 57% 48% 57%
Not sure 5% 11% 6%

Race/Ethnicity

Response White Black Hispanic Other
Very likely 3% 5% 9% 8%
Somewhat likely 10% 20% 20% 13%
Not very likely 17% 25% 23% 29%
Not at all likely 63% 44% 41% 46%
Not sure 7% 6% 7% 5%


17 Experience of Interacting with AI about Mental Health

Note: Question displayed only to respondents who reported previously using an AI tool for mental-health or emotional-support purposes.

Overall, interacting with AI about feelings/mental health has been… (N = 353)
Response Percent
Very beneficial 18%
Somewhat beneficial 37%
Neither beneficial nor harmful 28%
Somewhat harmful 5%
Very harmful 4%
I haven’t used AI for this 8%

17.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Very beneficial 17% 16% 22% 19%
Somewhat beneficial 31% 41% 41% 38%
Neither beneficial nor harmful 36% 28% 16% 20%
Somewhat harmful 9% 2% 4% 5%
Very harmful 0% 5% 9% 2%
I haven’t used AI for this 7% 7% 9% 16%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Very beneficial 13% 18% 28% 15%
Somewhat beneficial 40% 36% 46% 21%
Neither beneficial nor harmful 25% 30% 13% 51%
Somewhat harmful 5% 8% 0% 1%
Very harmful 8% 1% 2% 2%
I haven’t used AI for this 9% 6% 12% 11%

Gender

Response Male Female
Very beneficial 18% 18%
Somewhat beneficial 36% 38%
Neither beneficial nor harmful 25% 31%
Somewhat harmful 6% 5%
Very harmful 5% 2%
I haven’t used AI for this 10% 7%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Very beneficial 19% 21% 14%
Somewhat beneficial 32% 32% 47%
Neither beneficial nor harmful 35% 25% 24%
Somewhat harmful 6% 3% 6%
Very harmful 1% 11% 0%
I haven’t used AI for this 9% 8% 8%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Very beneficial 16% 15% 22%
Somewhat beneficial 41% 38% 32%
Neither beneficial nor harmful 32% 33% 21%
Somewhat harmful 2% 3% 10%
Very harmful 3% 3% 4%
I haven’t used AI for this 7% 8% 10%

Race/Ethnicity

Response White Black Hispanic Other
Very beneficial 20% 14% 16% 14%
Somewhat beneficial 42% 28% 33% 43%
Neither beneficial nor harmful 23% 39% 30% 27%
Somewhat harmful 2% 9% 9% 2%
Very harmful 2% 7% 5% 1%
I haven’t used AI for this 10% 4% 7% 12%


18 Emotional Attachment to AI

Note: Question displayed only to respondents who reported previously using an AI tool for mental-health or emotional-support purposes.
Thinking about any AI you use most often, how emotionally attached do you feel to it? (N = 353)
Response Percent
Not at all 40%
A little 16%
Somewhat 24%
Very 12%
Extremely 3%
I don’t use an AI assistant 5%

18.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Not at all 35% 35% 53% 56%
A little 14% 20% 8% 22%
Somewhat 33% 21% 21% 6%
Very 14% 12% 12% 8%
Extremely 3% 5% 2% 2%
I don’t use an AI assistant 3% 7% 4% 4%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Not at all 41% 36% 38% 57%
A little 17% 16% 21% 10%
Somewhat 15% 33% 19% 14%
Very 18% 8% 11% 13%
Extremely 2% 5% 6% 0%
I don’t use an AI assistant 7% 3% 5% 6%

Gender

Response Male Female
Not at all 40% 39%
A little 15% 18%
Somewhat 26% 21%
Very 11% 13%
Extremely 3% 4%
I don’t use an AI assistant 5% 4%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Not at all 27% 40% 54%
A little 18% 14% 17%
Somewhat 35% 19% 14%
Very 13% 13% 11%
Extremely 5% 3% 2%
I don’t use an AI assistant 3% 11% 3%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Not at all 43% 40% 36%
A little 15% 13% 20%
Somewhat 21% 30% 23%
Very 15% 8% 12%
Extremely 2% 5% 4%
I don’t use an AI assistant 3% 4% 7%

Race/Ethnicity

Response White Black Hispanic Other
Not at all 48% 18% 38% 46%
A little 20% 14% 11% 20%
Somewhat 19% 35% 27% 12%
Very 6% 19% 16% 17%
Extremely 3% 4% 5% 1%
I don’t use an AI assistant 4% 9% 3% 4%


19 Alternative Support Options for Mental Health Conversations

Note: Question displayed only to respondents who reported previously using an AI tool for mental-health or emotional-support purposes.

If you were not longer able to chat with an AI chatbot, would you have someone else to talk to about your mental health? (N = 353)
Response Percent
Yes, I routinely see a mental health professional (therapist, psychiatrist, etc) 22%
Yes, I have a strong support network of friends and family 53%
No, I do not have anyone else to talk to 17%
I don’t use an AI chatbot for mental health purposes 8%

19.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes, I routinely see a mental health professional (therapist, psychiatrist, etc) 18% 21% 37% 11%
Yes, I have a strong support network of friends and family 58% 50% 47% 54%
No, I do not have anyone else to talk to 14% 22% 8% 23%
I don’t use an AI chatbot for mental health purposes 10% 7% 8% 11%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes, I routinely see a mental health professional (therapist, psychiatrist, etc) 27% 19% 18% 20%
Yes, I have a strong support network of friends and family 40% 62% 47% 62%
No, I do not have anyone else to talk to 22% 14% 30% 3%
I don’t use an AI chatbot for mental health purposes 11% 6% 5% 16%

Gender

Response Male Female
Yes, I routinely see a mental health professional (therapist, psychiatrist, etc) 19% 24%
Yes, I have a strong support network of friends and family 52% 53%
No, I do not have anyone else to talk to 21% 14%
I don’t use an AI chatbot for mental health purposes 8% 8%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, I routinely see a mental health professional (therapist, psychiatrist, etc) 18% 23% 24%
Yes, I have a strong support network of friends and family 55% 49% 53%
No, I do not have anyone else to talk to 19% 18% 15%
I don’t use an AI chatbot for mental health purposes 7% 10% 8%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Yes, I routinely see a mental health professional (therapist, psychiatrist, etc) 28% 10% 21%
Yes, I have a strong support network of friends and family 53% 50% 54%
No, I do not have anyone else to talk to 10% 31% 19%
I don’t use an AI chatbot for mental health purposes 10% 9% 6%

Race/Ethnicity

Response White Black Hispanic Other
Yes, I routinely see a mental health professional (therapist, psychiatrist, etc) 24% 21% 19% 16%
Yes, I have a strong support network of friends and family 44% 57% 63% 57%
No, I do not have anyone else to talk to 19% 17% 11% 23%
I don’t use an AI chatbot for mental health purposes 12% 5% 6% 4%


20 Emotional Attachment to AI

Note: Question displayed only to respondents who reported previously using an AI tool for mental-health or emotional-support purposes.

In the past 30 days, have you… (Select all that apply) (N = 353)
Item Selected
Told the AI something you haven’t told people close to you 32%
Chatted with an AI “just to keep it company” 20%
Given your AI a name or nickname 16%
Described an AI as a friend/partner when talking to others 11%
Felt jealous or protective about your AI (e.g., dislike when others use “your” bot) 10%
Purchased or subscribed to a companion AI product 3%
None of the above 41%

20.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Told the AI something you haven’t told people close to you 35% 33% 26% 31%
Chatted with an AI “just to keep it company” 22% 22% 17% 7%
Felt jealous or protective about your AI (e.g., dislike when others use “your” bot) 20% 5% 1% 4%
Given your AI a name or nickname 15% 16% 24% 11%
Described an AI as a friend/partner when talking to others 12% 8% 12% 18%
Purchased or subscribed to a companion AI product 5% 4% 1% 0%
None of the above 32% 38% 58% 55%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Told the AI something you haven’t told people close to you 27% 28% 52% 41%
Chatted with an AI “just to keep it company” 26% 15% 22% 19%
Given your AI a name or nickname 13% 18% 15% 18%
Described an AI as a friend/partner when talking to others 8% 14% 12% 6%
Felt jealous or protective about your AI (e.g., dislike when others use “your” bot) 6% 12% 15% 4%
Purchased or subscribed to a companion AI product 5% 3% 1% 2%
None of the above 38% 45% 26% 49%

Gender

Response Male Female
Told the AI something you haven’t told people close to you 33% 32%
Given your AI a name or nickname 17% 16%
Chatted with an AI “just to keep it company” 16% 24%
Described an AI as a friend/partner when talking to others 14% 8%
Felt jealous or protective about your AI (e.g., dislike when others use “your” bot) 13% 7%
Purchased or subscribed to a companion AI product 5% 2%
None of the above 35% 45%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Told the AI something you haven’t told people close to you 28% 36% 34%
Chatted with an AI “just to keep it company” 24% 16% 17%
Given your AI a name or nickname 18% 11% 18%
Described an AI as a friend/partner when talking to others 12% 8% 11%
Felt jealous or protective about your AI (e.g., dislike when others use “your” bot) 10% 5% 12%
Purchased or subscribed to a companion AI product 4% 3% 3%
None of the above 33% 46% 46%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Told the AI something you haven’t told people close to you 36% 30% 29%
Chatted with an AI “just to keep it company” 17% 23% 21%
Given your AI a name or nickname 14% 21% 16%
Described an AI as a friend/partner when talking to others 11% 8% 12%
Felt jealous or protective about your AI (e.g., dislike when others use “your” bot) 10% 5% 11%
Purchased or subscribed to a companion AI product 4% 0% 4%
None of the above 41% 33% 44%

Race/Ethnicity

Response White Black Hispanic Other
Told the AI something you haven’t told people close to you 32% 22% 39% 33%
Given your AI a name or nickname 17% 12% 19% 18%
Chatted with an AI “just to keep it company” 14% 32% 15% 33%
Described an AI as a friend/partner when talking to others 10% 22% 6% 7%
Felt jealous or protective about your AI (e.g., dislike when others use “your” bot) 6% 18% 9% 9%
Purchased or subscribed to a companion AI product 1% 10% 3% 2%
None of the above 48% 25% 40% 38%


21 Reaction to Shutdown of AI Assistant used for Mental Health

Note: Question displayed only to respondents who reported previously using an AI tool for mental-health or emotional-support purposes.

If your primary AI assistant that you use for mental health were permanently shut down tomorrow, how would you feel? (N = 353)
Response Percent
Not upset 25%
Slightly upset 23%
Moderately upset 20%
Very upset 12%
Devastated 4%
Not sure / I don’t use an AI chatbot for mental health purposes 16%

21.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Not upset 17% 22% 47% 35%
Slightly upset 22% 21% 24% 34%
Moderately upset 22% 23% 10% 11%
Very upset 16% 9% 11% 8%
Devastated 1% 8% 2% 4%
Not sure / I don’t use an AI chatbot for mental health purposes 22% 17% 7% 7%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Not upset 34% 20% 15% 29%
Slightly upset 14% 25% 40% 22%
Moderately upset 18% 22% 24% 11%
Very upset 12% 12% 11% 12%
Devastated 6% 4% 3% 2%
Not sure / I don’t use an AI chatbot for mental health purposes 16% 18% 7% 24%

Gender

Response Male Female
Not upset 20% 29%
Slightly upset 28% 19%
Moderately upset 21% 19%
Very upset 11% 12%
Devastated 3% 6%
Not sure / I don’t use an AI chatbot for mental health purposes 17% 15%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Not upset 17% 33% 28%
Slightly upset 18% 23% 27%
Moderately upset 29% 11% 15%
Very upset 11% 14% 11%
Devastated 4% 7% 2%
Not sure / I don’t use an AI chatbot for mental health purposes 20% 11% 16%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Not upset 28% 24% 22%
Slightly upset 23% 24% 22%
Moderately upset 19% 19% 21%
Very upset 14% 5% 13%
Devastated 2% 7% 5%
Not sure / I don’t use an AI chatbot for mental health purposes 14% 21% 16%

Race/Ethnicity

Response White Black Hispanic Other
Not upset 30% 20% 13% 39%
Slightly upset 27% 10% 28% 16%
Moderately upset 19% 17% 23% 17%
Very upset 6% 29% 8% 17%
Devastated 3% 9% 2% 7%
Not sure / I don’t use an AI chatbot for mental health purposes 14% 16% 26% 5%


22 Perceptions of AI Assistant

Note: Question displayed only to respondents who reported previously using an AI tool for mental-health or emotional-support purposes.

To what extent do you believe your main AI assistant… (N = 353)
Item Definitely yes Probably yes Probably no Definitely no Not sure
Understands you 13% 36% 20% 18% 13%
Has intentions 10% 27% 26% 21% 16%
Has feelings 8% 15% 25% 40% 11%
Is conscious 8% 23% 20% 37% 11%
Can be morally responsible for its actions 9% 20% 20% 38% 13%

22.1 Understands You Crosstabs

Age

Response 18-29 30-49 50-64 65+
Definitely yes 16% 11% 16% 9%
Probably yes 36% 35% 40% 32%
Probably no 21% 23% 9% 26%
Definitely no 20% 17% 18% 13%
Not sure 8% 14% 17% 20%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Definitely yes 10% 13% 22% 14%
Probably yes 32% 40% 33% 36%
Probably no 27% 17% 23% 10%
Definitely no 16% 18% 10% 31%
Not sure 15% 13% 12% 8%

Gender

Response Male Female
Definitely yes 17% 11%
Probably yes 29% 43%
Probably no 22% 19%
Definitely no 21% 13%
Not sure 11% 15%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Definitely yes 11% 10% 19%
Probably yes 35% 43% 31%
Probably no 27% 18% 15%
Definitely no 16% 13% 22%
Not sure 11% 16% 13%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Definitely yes 11% 15% 16%
Probably yes 34% 37% 37%
Probably no 23% 18% 18%
Definitely no 17% 23% 14%
Not sure 14% 8% 15%

Race/Ethnicity

Response White Black Hispanic Other
Definitely yes 13% 15% 15% 9%
Probably yes 38% 29% 32% 49%
Probably no 15% 34% 18% 23%
Definitely no 18% 7% 29% 6%
Not sure 16% 15% 5% 13%

22.2 Has Intentions Crosstabs

Age

Response 18-29 30-49 50-64 65+
Definitely yes 10% 11% 6% 5%
Probably yes 32% 26% 30% 14%
Probably no 25% 23% 33% 29%
Definitely no 21% 21% 17% 33%
Not sure 12% 19% 15% 18%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Definitely yes 6% 11% 18% 5%
Probably yes 25% 23% 33% 48%
Probably no 25% 29% 19% 25%
Definitely no 19% 25% 17% 17%
Not sure 25% 12% 12% 5%

Gender

Response Male Female
Definitely yes 9% 10%
Probably yes 29% 26%
Probably no 25% 27%
Definitely no 25% 18%
Not sure 12% 19%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Definitely yes 11% 4% 12%
Probably yes 23% 35% 26%
Probably no 29% 18% 29%
Definitely no 21% 25% 20%
Not sure 17% 17% 13%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Definitely yes 8% 8% 12%
Probably yes 30% 30% 23%
Probably no 30% 23% 23%
Definitely no 16% 27% 24%
Not sure 16% 12% 17%

Race/Ethnicity

Response White Black Hispanic Other
Definitely yes 8% 14% 10% 7%
Probably yes 28% 26% 29% 21%
Probably no 21% 27% 33% 32%
Definitely no 25% 9% 22% 26%
Not sure 18% 24% 6% 13%

22.3 Has Feelings Crosstabs

Age

Response 18-29 30-49 50-64 65+
Definitely yes 10% 9% 3% 4%
Probably yes 15% 18% 13% 10%
Probably no 25% 24% 32% 21%
Definitely no 42% 35% 41% 57%
Not sure 7% 15% 12% 7%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Definitely yes 3% 9% 10% 16%
Probably yes 12% 19% 17% 8%
Probably no 30% 21% 24% 28%
Definitely no 39% 41% 39% 46%
Not sure 16% 10% 10% 2%

Gender

Response Male Female
Definitely yes 5% 10%
Probably yes 15% 16%
Probably no 23% 27%
Definitely no 48% 32%
Not sure 9% 14%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Definitely yes 8% 10% 6%
Probably yes 19% 12% 14%
Probably no 30% 24% 21%
Definitely no 32% 40% 50%
Not sure 11% 13% 10%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Definitely yes 8% 8% 8%
Probably yes 16% 21% 11%
Probably no 30% 21% 22%
Definitely no 34% 43% 47%
Not sure 13% 7% 12%

Race/Ethnicity

Response White Black Hispanic Other
Definitely yes 5% 11% 11% 7%
Probably yes 14% 16% 20% 11%
Probably no 21% 40% 15% 37%
Definitely no 47% 18% 48% 34%
Not sure 13% 14% 6% 12%

22.4 Is Conscious Crosstabs

Age

Response 18-29 30-49 50-64 65+
Definitely yes 13% 7% 4% 4%
Probably yes 26% 26% 13% 17%
Probably no 19% 15% 40% 19%
Definitely no 33% 39% 32% 53%
Not sure 9% 13% 10% 8%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Definitely yes 5% 6% 16% 16%
Probably yes 21% 28% 24% 10%
Probably no 26% 16% 22% 20%
Definitely no 30% 41% 34% 53%
Not sure 18% 9% 4% 1%

Gender

Response Male Female
Definitely yes 7% 10%
Probably yes 23% 24%
Probably no 24% 17%
Definitely no 40% 34%
Not sure 6% 15%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Definitely yes 8% 9% 7%
Probably yes 32% 13% 21%
Probably no 22% 24% 16%
Definitely no 30% 36% 46%
Not sure 8% 18% 9%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Definitely yes 7% 10% 9%
Probably yes 26% 27% 18%
Probably no 22% 12% 23%
Definitely no 33% 43% 40%
Not sure 12% 8% 11%

Race/Ethnicity

Response White Black Hispanic Other
Definitely yes 5% 10% 14% 6%
Probably yes 19% 27% 27% 26%
Probably no 17% 30% 17% 23%
Definitely no 48% 12% 37% 40%
Not sure 11% 21% 5% 5%

22.5 Can Be Morally Responsible For Its Actions Crosstabs

Age

Response 18-29 30-49 50-64 65+
Definitely yes 12% 10% 4% 4%
Probably yes 27% 19% 12% 9%
Probably no 15% 18% 32% 28%
Definitely no 37% 38% 38% 47%
Not sure 11% 15% 14% 13%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Definitely yes 10% 8% 14% 5%
Probably yes 26% 18% 20% 7%
Probably no 18% 21% 21% 18%
Definitely no 30% 39% 35% 66%
Not sure 16% 14% 10% 4%

Gender

Response Male Female
Definitely yes 8% 11%
Probably yes 19% 21%
Probably no 25% 16%
Definitely no 39% 37%
Not sure 10% 16%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Definitely yes 13% 5% 8%
Probably yes 24% 19% 16%
Probably no 21% 19% 18%
Definitely no 31% 40% 45%
Not sure 11% 17% 12%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Definitely yes 8% 12% 9%
Probably yes 24% 15% 18%
Probably no 16% 21% 23%
Definitely no 38% 43% 36%
Not sure 14% 10% 13%

Race/Ethnicity

Response White Black Hispanic Other
Definitely yes 6% 19% 8% 9%
Probably yes 17% 27% 23% 12%
Probably no 22% 25% 9% 24%
Definitely no 42% 15% 53% 32%
Not sure 14% 14% 7% 23%


24 Coffee Consumption Frequency

How often do you drink coffee? (N = 1,519)
Response Percent
Multiple times per day 22%
About once a day 34%
A few times a week 11%
About once a week 4%
A few times per month 5%
Less than once a month 7%
Never 17%

24.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Multiple times per day 11% 24% 27% 25%
About once a day 24% 28% 42% 42%
A few times a week 13% 15% 8% 5%
About once a week 9% 5% 1% 2%
A few times per month 6% 7% 3% 4%
Less than once a month 12% 7% 5% 4%
Never 25% 14% 14% 18%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Multiple times per day 18% 26% 19% 22%
About once a day 27% 33% 42% 41%
A few times a week 13% 10% 11% 7%
About once a week 6% 4% 4% 3%
A few times per month 8% 4% 2% 5%
Less than once a month 10% 6% 5% 3%
Never 17% 16% 17% 20%

Gender

Response Male Female
Multiple times per day 24% 21%
About once a day 33% 35%
A few times a week 9% 12%
About once a week 4% 4%
A few times per month 5% 5%
Less than once a month 8% 6%
Never 18% 17%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Multiple times per day 21% 20% 25%
About once a day 26% 37% 39%
A few times a week 12% 10% 10%
About once a week 7% 2% 3%
A few times per month 8% 4% 3%
Less than once a month 8% 11% 3%
Never 18% 17% 17%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Multiple times per day 20% 19% 27%
About once a day 36% 27% 35%
A few times a week 13% 10% 8%
About once a week 4% 5% 4%
A few times per month 6% 6% 4%
Less than once a month 5% 13% 5%
Never 17% 19% 17%

Race/Ethnicity

Response White Black Hispanic Other
Multiple times per day 26% 13% 23% 9%
About once a day 38% 17% 34% 29%
A few times a week 8% 22% 12% 10%
About once a week 3% 3% 4% 11%
A few times per month 4% 11% 7% 3%
Less than once a month 4% 10% 8% 14%
Never 17% 24% 10% 24%


25 Coffee Consumption by Beverage Type

Note: Question displayed only to respondents who reported drinking coffee.

How often do you drink each of the following types of coffee? (N = 1,299)
Item Often Sometimes Rarely Never
Drip coffee 46% 21% 16% 17%
Cold brew / Iced coffee 20% 28% 25% 27%
Instant coffee 14% 18% 25% 44%
Latte / Cappuccino 12% 32% 33% 24%
Espresso 11% 25% 32% 33%

25.1 Drip Coffee Crosstabs

Age

Response 18-29 30-49 50-64 65+
Often 21% 38% 61% 62%
Sometimes 24% 27% 17% 15%
Rarely 26% 19% 11% 11%
Never 30% 16% 11% 13%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Often 34% 51% 49% 51%
Sometimes 24% 19% 25% 21%
Rarely 17% 17% 17% 11%
Never 25% 13% 9% 16%

Gender

Response Male Female
Often 47% 44%
Sometimes 22% 21%
Rarely 18% 15%
Never 13% 20%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Often 39% 46% 51%
Sometimes 24% 19% 21%
Rarely 19% 14% 16%
Never 18% 21% 12%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Often 43% 37% 53%
Sometimes 24% 20% 20%
Rarely 18% 16% 15%
Never 15% 26% 13%

Race/Ethnicity

Response White Black Hispanic Other
Often 55% 30% 31% 32%
Sometimes 18% 28% 28% 20%
Rarely 11% 20% 23% 30%
Never 15% 22% 17% 18%

Coffee Consumption Frequency

Response Multiple times per day About once a day A few times a week About once a week A few times per month Less than once a month Never
Often 67% 58% 25% 11% 2% 1% 0%
Sometimes 16% 17% 41% 39% 41% 4% 0%
Rarely 9% 13% 20% 31% 23% 38% 0%
Never 8% 12% 15% 19% 34% 57% 0%

25.2 Espresso Crosstabs

Age

Response 18-29 30-49 50-64 65+
Often 15% 17% 6% 5%
Sometimes 26% 28% 25% 17%
Rarely 36% 26% 36% 32%
Never 22% 28% 34% 46%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Often 8% 12% 9% 17%
Sometimes 20% 24% 32% 27%
Rarely 32% 32% 32% 31%
Never 40% 32% 27% 25%

Gender

Response Male Female
Often 10% 13%
Sometimes 25% 23%
Rarely 35% 29%
Never 30% 34%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Often 11% 12% 12%
Sometimes 21% 25% 28%
Rarely 30% 28% 36%
Never 38% 36% 24%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Often 13% 11% 10%
Sometimes 26% 21% 25%
Rarely 35% 28% 30%
Never 26% 40% 35%

Race/Ethnicity

Response White Black Hispanic Other
Often 9% 12% 15% 19%
Sometimes 23% 26% 30% 22%
Rarely 33% 28% 27% 40%
Never 35% 34% 29% 19%

25.3 Latte / Cappuccino Crosstabs

Age

Response 18-29 30-49 50-64 65+
Often 16% 15% 9% 6%
Sometimes 39% 35% 31% 25%
Rarely 27% 30% 39% 34%
Never 18% 20% 21% 36%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Often 7% 14% 11% 16%
Sometimes 32% 33% 34% 30%
Rarely 35% 27% 37% 39%
Never 26% 27% 18% 15%

Gender

Response Male Female
Often 8% 15%
Sometimes 28% 36%
Rarely 38% 28%
Never 27% 21%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Often 11% 14% 11%
Sometimes 33% 30% 33%
Rarely 30% 30% 37%
Never 27% 26% 19%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Often 12% 9% 12%
Sometimes 33% 31% 33%
Rarely 37% 33% 28%
Never 18% 27% 27%

Race/Ethnicity

Response White Black Hispanic Other
Often 11% 6% 18% 12%
Sometimes 29% 41% 37% 32%
Rarely 34% 29% 27% 42%
Never 27% 23% 18% 14%

25.4 Cold Brew / Iced Coffee Crosstabs

Age

Response 18-29 30-49 50-64 65+
Often 35% 26% 12% 8%
Sometimes 29% 35% 26% 21%
Rarely 30% 23% 26% 22%
Never 7% 16% 37% 48%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Often 19% 24% 13% 18%
Sometimes 32% 28% 27% 22%
Rarely 21% 21% 35% 35%
Never 28% 26% 26% 25%

Gender

Response Male Female
Often 15% 25%
Sometimes 26% 31%
Rarely 28% 22%
Never 32% 22%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Often 23% 25% 14%
Sometimes 35% 20% 28%
Rarely 20% 25% 30%
Never 23% 30% 28%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Often 17% 21% 23%
Sometimes 31% 31% 24%
Rarely 27% 24% 23%
Never 24% 25% 30%

Race/Ethnicity

Response White Black Hispanic Other
Often 17% 27% 27% 14%
Sometimes 27% 29% 32% 26%
Rarely 23% 23% 23% 42%
Never 32% 21% 18% 18%

25.5 Instant Coffee Crosstabs

Age

Response 18-29 30-49 50-64 65+
Often 22% 16% 10% 7%
Sometimes 21% 22% 17% 10%
Rarely 25% 27% 26% 19%
Never 32% 35% 48% 64%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Often 16% 16% 9% 4%
Sometimes 25% 15% 17% 10%
Rarely 28% 22% 27% 23%
Never 30% 47% 47% 63%

Gender

Response Male Female
Often 12% 15%
Sometimes 15% 20%
Rarely 26% 23%
Never 46% 42%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Often 15% 13% 12%
Sometimes 23% 13% 16%
Rarely 25% 28% 22%
Never 36% 47% 50%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Often 16% 11% 12%
Sometimes 20% 15% 17%
Rarely 23% 28% 24%
Never 41% 46% 47%

Race/Ethnicity

Response White Black Hispanic Other
Often 10% 21% 16% 21%
Sometimes 14% 35% 23% 9%
Rarely 23% 26% 24% 32%
Never 52% 18% 37% 38%


26 Coffee Purchase Frequency

Note: Question displayed only to respondents who reported drinking coffee.

How often do you buy coffee from a coffee shop? (N = 1,299)
Response Percent
Daily 5%
A few times per week 13%
About once a week 13%
A few times a month 22%
Less than once a month 33%
Never 14%

26.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Daily 6% 6% 7% 1%
A few times per week 14% 18% 11% 6%
About once a week 19% 14% 12% 9%
A few times a month 20% 22% 26% 19%
Less than once a month 34% 27% 34% 39%
Never 7% 12% 11% 27%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Daily 3% 7% 5% 4%
A few times per week 12% 12% 15% 13%
About once a week 10% 17% 12% 11%
A few times a month 18% 19% 25% 34%
Less than once a month 37% 32% 34% 27%
Never 21% 12% 9% 11%

Gender

Response Male Female
Daily 5% 5%
A few times per week 14% 12%
About once a week 13% 14%
A few times a month 23% 21%
Less than once a month 31% 35%
Never 14% 14%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Daily 4% 6% 6%
A few times per week 12% 11% 15%
About once a week 12% 12% 15%
A few times a month 21% 23% 22%
Less than once a month 30% 39% 32%
Never 21% 10% 10%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Daily 5% 5% 5%
A few times per week 14% 11% 12%
About once a week 16% 8% 13%
A few times a month 21% 19% 24%
Less than once a month 33% 38% 31%
Never 11% 19% 15%

Race/Ethnicity

Response White Black Hispanic Other
Daily 5% 8% 5% 2%
A few times per week 10% 13% 20% 12%
About once a week 13% 13% 13% 13%
A few times a month 20% 21% 23% 34%
Less than once a month 36% 28% 26% 32%
Never 15% 17% 12% 8%

Coffee Consumption Frequency

Response Multiple times per day About once a day A few times a week About once a week A few times per month Less than once a month Never
Daily 11% 4% 1% 1% 2% 0% 0%
A few times per week 18% 13% 20% 2% 1% 0% 0%
About once a week 14% 11% 24% 20% 12% 0% 0%
A few times a month 18% 24% 23% 39% 27% 7% 0%
Less than once a month 28% 33% 22% 24% 42% 63% 0%
Never 10% 14% 11% 14% 16% 30% 0%


27 Weekly Coffee Budget

Note: Question displayed only to respondents who reported drinking coffee.

Which comes closest to your weekly coffee budget? (N = 1,299)
Response Percent
Less than $5 38%
$5 - 10 37%
$11 - 20 18%
More than $20 8%

27.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Less than $5 40% 34% 34% 46%
$5 - 10 40% 35% 38% 36%
$11 - 20 15% 20% 19% 15%
More than $20 6% 11% 8% 4%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Less than $5 45% 36% 34% 30%
$5 - 10 37% 36% 39% 38%
$11 - 20 14% 20% 15% 21%
More than $20 4% 8% 12% 11%

Gender

Response Male Female
Less than $5 36% 39%
$5 - 10 35% 39%
$11 - 20 20% 15%
More than $20 8% 7%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Less than $5 37% 43% 34%
$5 - 10 39% 33% 38%
$11 - 20 18% 17% 18%
More than $20 6% 7% 10%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Less than $5 36% 38% 39%
$5 - 10 38% 36% 37%
$11 - 20 19% 17% 17%
More than $20 8% 9% 7%

Race/Ethnicity

Response White Black Hispanic Other
Less than $5 39% 44% 29% 38%
$5 - 10 37% 32% 41% 37%
$11 - 20 16% 21% 19% 20%
More than $20 8% 3% 11% 4%

Coffee Consumption Frequency

Response Multiple times per day About once a day A few times a week About once a week A few times per month Less than once a month Never
Less than $5 25% 36% 31% 55% 49% 80% 0%
$5 - 10 36% 39% 45% 33% 38% 19% 0%
$11 - 20 24% 19% 18% 10% 12% 1% 0%
More than $20 15% 6% 6% 2% 2% 0% 0%


28 Awareness of Coffee Brands

Which of the following coffee brands have you heard of? (Select all that apply) (N = 1,519)
Item Selected
Starbucks 91%
Dunkin’ 87%
Folgers 85%
Maxwell House 79%
Nespresso 69%
Peet’s Coffee 57%
Tim Hortons 52%
Lavazza 29%
Illy 19%
None of the above 3%

28.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Starbucks 88% 86% 94% 97%
Dunkin’ 83% 80% 92% 95%
Nespresso 69% 66% 72% 72%
Folgers 67% 84% 93% 96%
Maxwell House 54% 77% 90% 94%
Tim Hortons 52% 47% 57% 53%
Peet’s Coffee 46% 49% 68% 68%
Lavazza 16% 26% 39% 33%
Illy 9% 19% 26% 23%
None of the above 2% 5% 2% 1%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Starbucks 82% 93% 95% 98%
Folgers 82% 85% 90% 89%
Dunkin’ 80% 87% 92% 94%
Maxwell House 74% 81% 83% 83%
Nespresso 61% 71% 73% 78%
Peet’s Coffee 43% 58% 66% 74%
Tim Hortons 38% 54% 61% 64%
Lavazza 12% 32% 38% 46%
Illy 7% 20% 28% 36%
None of the above 5% 2% 1% 1%

Gender

Response Male Female
Starbucks 92% 89%
Dunkin’ 88% 85%
Folgers 85% 85%
Maxwell House 79% 79%
Nespresso 69% 70%
Peet’s Coffee 58% 56%
Tim Hortons 55% 48%
Lavazza 32% 25%
Illy 21% 17%
None of the above 1% 4%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Starbucks 83% 95% 95%
Folgers 82% 83% 89%
Dunkin’ 81% 88% 92%
Maxwell House 73% 84% 83%
Nespresso 60% 74% 75%
Peet’s Coffee 41% 62% 70%
Tim Hortons 38% 55% 62%
Lavazza 16% 25% 44%
Illy 6% 21% 32%
None of the above 4% 2% 1%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Starbucks 91% 87% 92%
Dunkin’ 88% 86% 85%
Folgers 85% 84% 86%
Maxwell House 76% 78% 84%
Nespresso 73% 69% 66%
Peet’s Coffee 65% 46% 56%
Tim Hortons 54% 50% 49%
Lavazza 32% 24% 28%
Illy 22% 18% 17%
None of the above 3% 4% 1%

Race/Ethnicity

Response White Black Hispanic Other
Starbucks 93% 74% 90% 95%
Dunkin’ 92% 70% 81% 85%
Folgers 91% 73% 77% 80%
Maxwell House 86% 67% 72% 71%
Nespresso 71% 61% 67% 77%
Peet’s Coffee 63% 30% 53% 63%
Tim Hortons 57% 33% 40% 65%
Lavazza 34% 9% 25% 28%
Illy 22% 5% 18% 26%
None of the above 2% 6% 3% 2%

Coffee Consumption Frequency

Response Multiple times per day About once a day A few times a week About once a week A few times per month Less than once a month Never
Starbucks 91% 95% 85% 81% 92% 92% 87%
Dunkin’ 88% 91% 78% 79% 87% 86% 82%
Folgers 88% 91% 78% 77% 88% 81% 77%
Maxwell House 86% 84% 73% 73% 83% 84% 64%
Nespresso 72% 72% 67% 67% 72% 61% 65%
Peet’s Coffee 66% 69% 53% 54% 32% 37% 40%
Tim Hortons 57% 58% 45% 44% 33% 39% 47%
Lavazza 42% 36% 30% 19% 18% 11% 10%
Illy 25% 26% 15% 12% 15% 12% 7%
None of the above 1% 1% 1% 0% 0% 0% 12%


29 Coffee Brands Consumed in the Past Year

Note: Question displayed only to respondents who have heard of at least one coffee brand below. Respondents asked only about brands that they have heard of. Individual N values displayed in the table below.

Which of the following coffee brands have you consumed in the last year? (Select all that apply) (N = 1,487)
Item Selected N
Starbucks 57% 1391
Dunkin’ 47% 1339
Folgers 43% 1325
Maxwell House 32% 1254
Lavazza 31% 499
Peet’s Coffee 25% 915
Illy 23% 337
None of the above 20% 1487
Nespresso 19% 1107
Tim Hortons 15% 821

29.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Starbucks 69% 64% 57% 39%
Illy 47% 23% 30% 8%
Dunkin’ 42% 55% 49% 38%
Folgers 36% 49% 45% 37%
Maxwell House 33% 37% 31% 25%
Lavazza 32% 26% 38% 28%
Nespresso 23% 29% 16% 6%
Peet’s Coffee 17% 29% 30% 21%
Tim Hortons 15% 18% 18% 11%
None of the above 18% 15% 20% 28%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Folgers 55% 42% 34% 32%
Starbucks 46% 57% 63% 71%
Dunkin’ 42% 46% 50% 56%
Maxwell House 40% 29% 30% 25%
Illy 24% 23% 15% 31%
Peet’s Coffee 15% 24% 29% 39%
Lavazza 14% 31% 30% 42%
Nespresso 11% 20% 22% 27%
Tim Hortons 9% 17% 17% 18%
None of the above 23% 20% 16% 18%

Gender

Response Male Female
Starbucks 55% 59%
Dunkin’ 45% 49%
Folgers 40% 46%
Lavazza 32% 31%
Maxwell House 30% 33%
Peet’s Coffee 29% 22%
Illy 25% 22%
Nespresso 19% 20%
Tim Hortons 17% 14%
None of the above 22% 18%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Folgers 54% 45% 31%
Starbucks 51% 55% 64%
Dunkin’ 46% 42% 51%
Maxwell House 41% 30% 24%
Lavazza 21% 29% 36%
Illy 19% 20% 26%
Peet’s Coffee 18% 24% 30%
Nespresso 13% 19% 24%
Tim Hortons 12% 15% 18%
None of the above 19% 20% 20%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Starbucks 59% 55% 56%
Dunkin’ 46% 44% 50%
Folgers 39% 45% 45%
Maxwell House 30% 32% 33%
Lavazza 26% 50% 28%
Peet’s Coffee 25% 21% 28%
Nespresso 22% 13% 19%
Illy 20% 33% 23%
Tim Hortons 12% 16% 19%
None of the above 20% 21% 19%

Race/Ethnicity

Response White Black Hispanic Other
Starbucks 54% 50% 66% 70%
Dunkin’ 46% 52% 46% 48%
Folgers 42% 57% 44% 31%
Lavazza 31% 39% 32% 27%
Maxwell House 29% 50% 32% 29%
Peet’s Coffee 27% 13% 32% 12%
Illy 18% 38% 46% 20%
Nespresso 16% 25% 25% 20%
Tim Hortons 14% 15% 21% 16%
None of the above 22% 19% 15% 16%

Coffee Consumption Frequency

Response Multiple times per day About once a day A few times a week About once a week A few times per month Less than once a month Never
Starbucks 74% 63% 74% 57% 46% 61% 13%
Folgers 63% 44% 55% 59% 54% 26% 2%
Dunkin’ 60% 56% 65% 62% 35% 29% 7%
Maxwell House 44% 36% 40% 36% 34% 15% 1%
Lavazza 40% 33% 25% 15% 18% 16% 3%
Peet’s Coffee 34% 29% 23% 23% 20% 3% 3%
Illy 31% 23% 47% 7% 3% 0% 2%
Nespresso 25% 21% 34% 30% 13% 3% 3%
Tim Hortons 24% 16% 9% 24% 0% 27% 1%
None of the above 3% 10% 4% 12% 12% 24% 82%


30 Coffee Brand NPS Score

Note: Question displayed only to respondents who have heard of at least one coffee brand below. Respondents asked only about brands that they have heard of. Individual N values displayed in the table below.

On a scale of 0 - 10, how likely are you to recommend each of the following brands to a friend or family member? Note: A 0 indicates not at all likely and a 10 indicates extremely likely. (N = 1,391)
Brand Detractor Passive Promoter NPS N
Illy 53 27 20 -33 337
Dunkin’ 56 22 22 -34 1339
Starbucks 57 21 22 -35 1391
Lavazza 58 21 21 -37 499
Folgers 61 17 22 -39 1325
Maxwell House 67 15 18 -49 1254
Peet’s Coffee 65 23 13 -52 915
Nespresso 70 15 15 -55 1107
Tim Hortons 74 16 10 -64 821

31 Perception of Starbucks Prices

Note: Question displayed only to respondents who have heard of Starbucks.

Compared with other national coffee chains, do you think Starbuck’s prices are… (N = 1,391)
Response Percent
Much lower 0%
Somewhat lower 1%
About the same 16%
Somewhat higher 40%
Much higher 35%
Don’t know/not sure 8%

31.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Much lower 1% 0% 0% 0%
Somewhat lower 2% 1% 0% 0%
About the same 19% 19% 14% 10%
Somewhat higher 50% 40% 38% 34%
Much higher 18% 34% 38% 47%
Don’t know/not sure 9% 6% 9% 8%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Much lower 0% 1% 0% 0%
Somewhat lower 1% 1% 0% 0%
About the same 21% 14% 10% 15%
Somewhat higher 33% 38% 47% 50%
Much higher 35% 38% 37% 26%
Don’t know/not sure 10% 8% 5% 8%

Gender

Response Male Female
Much lower 0% 1%
Somewhat lower 1% 1%
About the same 14% 18%
Somewhat higher 40% 40%
Much higher 37% 34%
Don’t know/not sure 9% 7%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Much lower 1% 0% 0%
Somewhat lower 1% 0% 1%
About the same 18% 17% 13%
Somewhat higher 35% 43% 42%
Much higher 40% 33% 33%
Don’t know/not sure 5% 7% 11%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Much lower 0% 0% 0%
Somewhat lower 1% 1% 0%
About the same 19% 14% 14%
Somewhat higher 41% 41% 38%
Much higher 29% 35% 42%
Don’t know/not sure 9% 9% 6%

Race/Ethnicity

Response White Black Hispanic Other
Much lower 0% 1% 1% 0%
Somewhat lower 0% 2% 1% 1%
About the same 13% 30% 16% 17%
Somewhat higher 38% 38% 44% 47%
Much higher 39% 21% 35% 29%
Don’t know/not sure 10% 8% 3% 6%

Coffee Consumption Frequency

Response Multiple times per day About once a day A few times a week About once a week A few times per month Less than once a month Never
Much lower 0% 0% 1% 4% 0% 0% 0%
Somewhat lower 0% 1% 1% 2% 3% 2% 0%
About the same 16% 14% 27% 18% 16% 17% 12%
Somewhat higher 35% 43% 44% 32% 48% 48% 33%
Much higher 44% 36% 25% 37% 29% 24% 34%
Don’t know/not sure 4% 6% 3% 8% 4% 9% 20%


32 Preferences for Fall-Themed Starbucks Drink

Note: Question displayed only to respondents who have heard of Starbucks.

Starbucks is considering introducing a new fall themed drink. Which of the following would you be most likely and least likely to try? (N = 1,391)
Response Most likely to try Least likely to try
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 21% 11%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 20% 21%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 20% 17%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 18% 12%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 13% 19%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 8% 21%

32.1 Most Likely to Try Crosstabs

Age

Response 18-29 30-49 50-64 65+
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 21% 20% 21% 20%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 20% 19% 14% 17%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 20% 20% 20% 24%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 18% 21% 21% 17%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 14% 12% 14% 13%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 7% 8% 10% 8%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 21% 18% 25% 25%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 21% 21% 16% 19%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 18% 20% 22% 17%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 18% 18% 16% 17%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 13% 13% 11% 15%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 8% 9% 10% 7%

Gender

Response Male Female
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 22% 17%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 22% 19%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 19% 24%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 16% 19%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 13% 14%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 8% 8%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 21% 19% 19%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 20% 21% 22%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 18% 19% 16%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 17% 20% 23%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 13% 13% 13%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 10% 8% 7%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 25% 17% 20%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 19% 18% 21%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 19% 19% 22%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 14% 20% 19%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 13% 16% 11%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 10% 9% 7%

Race/Ethnicity

Response White Black Hispanic Other
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 22% 23% 18% 23%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 21% 12% 20% 21%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 20% 18% 21% 23%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 18% 16% 20% 14%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 13% 22% 8% 15%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 8% 8% 13% 5%

Coffee Consumption Frequency

Response Multiple times per day About once a day A few times a week About once a week A few times per month Less than once a month Never
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 28% 22% 16% 27% 18% 14% 11%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 23% 19% 31% 20% 22% 21% 18%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 18% 18% 19% 14% 23% 22% 13%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 14% 18% 18% 20% 16% 24% 31%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 10% 13% 11% 14% 14% 13% 18%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 8% 11% 5% 3% 8% 6% 8%

32.2 Least Likely to Try Crosstabs

Age

Response 18-29 30-49 50-64 65+
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 21% 19% 17% 21%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 20% 22% 20% 21%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 19% 15% 16% 17%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 15% 21% 23% 22%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 13% 12% 11% 11%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 13% 11% 13% 7%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 22% 18% 21% 26%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 20% 15% 16% 17%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 19% 21% 17% 17%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 17% 20% 26% 22%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 11% 13% 6% 10%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 11% 13% 13% 8%

Gender

Response Male Female
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 22% 16%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 21% 21%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 20% 21%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 14% 19%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 12% 12%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 11% 11%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 20% 21% 18%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 19% 18% 24%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 18% 19% 24%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 16% 19% 16%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 14% 11% 11%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 14% 12% 8%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 22% 19% 20%
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 21% 15% 23%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 17% 26% 17%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 15% 18% 17%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 14% 7% 12%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 10% 14% 10%

Race/Ethnicity

Response White Black Hispanic Other
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 22% 20% 15% 24%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 21% 25% 19% 17%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 18% 18% 25% 16%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 17% 16% 17% 15%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 11% 12% 12% 17%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 10% 10% 13% 11%

Coffee Consumption Frequency

Response Multiple times per day About once a day A few times a week About once a week A few times per month Less than once a month Never
Pumpkin Patch Party: A lively iced pumpkin spice latte topped with cold foam and candy spice crunch. Festive, fun, and perfect for fall gatherings. 22% 21% 22% 21% 22% 19% 18%
Spice Spice Baby: A cheeky pumpkin spice latte with extra cinnamon kick and whipped cream swirls. Topped with a caramel drizzle and sprinkles — made for fun and Instagram snaps. 20% 20% 19% 17% 21% 27% 13%
Golden Gourd Brew: Bold espresso blended with silky pumpkin purée, caramel drizzle, and warm spices. A radiant fall classic that feels golden in every sip. 18% 20% 23% 8% 31% 19% 23%
Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky. 16% 18% 19% 16% 13% 14% 16%
Harvest Velvet Latte: A smooth, creamy pumpkin spice latte infused with hints of cinnamon and nutmeg, finished with a velvety whipped cream topping. Think indulgence meets autumn sophistication. 12% 9% 8% 15% 13% 16% 10%
Autumn Ember: A rich, spiced pumpkin latte with smoky cinnamon notes and a toasted marshmallow topping. Warm, glowing, and perfect for crisp evenings. 12% 11% 9% 23% 1% 4% 19%


33 Trust in Facebook’s Handling of Personal Data

Please indicate how much you agree or disagree with the following statement: “I trust Facebook to handle my personal data responsibly.” (N = 1,519)
Response Percent
Strongly disagree 34%
Somewhat disagree 25%
Neither agree nor disagree 18%
Somewhat agree 15%
Strongly agree 5%
Don’t know/not sure 3%

33.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Strongly disagree 37% 33% 37% 31%
Somewhat disagree 29% 22% 23% 27%
Neither agree nor disagree 17% 19% 19% 16%
Somewhat agree 10% 15% 15% 18%
Strongly agree 3% 7% 4% 7%
Don’t know/not sure 5% 4% 2% 1%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Strongly disagree 32% 35% 36% 36%
Somewhat disagree 18% 25% 29% 34%
Neither agree nor disagree 24% 17% 9% 17%
Somewhat agree 16% 15% 19% 8%
Strongly agree 7% 5% 6% 2%
Don’t know/not sure 3% 3% 2% 2%

Gender

Response Male Female
Strongly disagree 38% 30%
Somewhat disagree 24% 26%
Neither agree nor disagree 16% 20%
Somewhat agree 15% 15%
Strongly agree 5% 6%
Don’t know/not sure 2% 4%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Strongly disagree 26% 33% 43%
Somewhat disagree 20% 28% 27%
Neither agree nor disagree 26% 16% 12%
Somewhat agree 18% 13% 13%
Strongly agree 6% 6% 5%
Don’t know/not sure 3% 3% 2%

Party ID

Response Dem/lean Dem Ind Rep/lean Rep
Strongly disagree 41% 34% 28%
Somewhat disagree 23% 23% 27%
Neither agree nor disagree 15% 25% 17%
Somewhat agree 13% 11% 19%
Strongly agree 5% 3% 7%
Don’t know/not sure 3% 3% 3%

Race/Ethnicity

Response White Black Hispanic Other
Strongly disagree 34% 27% 38% 37%
Somewhat disagree 26% 13% 26% 28%
Neither agree nor disagree 16% 31% 18% 14%
Somewhat agree 15% 19% 13% 11%
Strongly agree 6% 6% 4% 3%
Don’t know/not sure 2% 4% 1% 7%


Survey Details

Verasight collected data for this survey from September 03 - September 08, 2025. The sample consists of 1,519 United States adults.

The sampling criteria for this survey were:

  1. US resident
  2. Adult (age 18+)

The selection criteria for the final sample were:

  1. Passed all data quality assurance checks, outlined below

The data are weighted to match the July 2025 Current Population Survey on age, race/ethnicity, sex, income, education, region, and metropolitan status. Verasight also weighted the survey to match Pew Research Center NPORS benchmarking survey social media use distributions, as well as to a running three-year average of NPORS partisanship distributions and population benchmarks of 2024 vote. The margin of sampling error, which accounts for the design effect and is calculated using the classical random sampling formula, is +/- 3.3%.

All respondents were recruited from the Verasight Community, which is composed of individuals recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting. All Verasight community members are verified via multi-step authentication, including providing an SMS response from a mobile phone registered with a major U.S. carrier (e.g., no VOIP or internet phones) as well as within-survey technology, including verifying the absence of non-human responses with technologies such as Google reCAPTCHA v3. Those who exhibit low-quality response behaviors over time, such as straight-lining or speeding, are also removed and prohibited from further participation in the community. Verasight Community members receive points for taking surveys that can be redeemed for Venmo or PayPal payments, gift cards, or charitable donations. Respondents are never routed from one survey to another and receive compensation for every invited survey, so there is never an incentive to respond strategically to survey qualification screener questions.

To further ensure data quality, the Verasight data team implements a number of post-data collection quality assurance procedures, including confirming that all responses correspond with U.S. IP addresses, confirming no duplicate respondents, verifying the absence of non-human responses, and removing any respondents who failed in-survey attention and/or straight-lining checks. The Verasight data team also reviewed open-ended items to ensure no responses contained nonsensical, inappropriate, or non-sequitur text. Respondents that completed the survey in less than 30% of the median completion time were removed.

Unmeasured error in this or any other survey may exist. Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

 
Verasight site


Verasight 2025. © All Rights Reserved.