2026 Predictions

Prepared by Verasight

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Verasight conducted a nationally-representative survey of 2,000 adults. Respondents were randomly assigned to one of two modules (N = 1,000 per module), each containing an approximately equal subset of the survey questions. Furthermore, all 2,000 respondents received the module containing pop culture questions. Data were collected from December 22, 2025 - January 05, 2026. If you are planning on conducting a survey, contact us.

Key Takeaways







1 Pop Culture Module

1.1 Grammy Album of the Year Winner

Who will win album of the year at the Grammys? (N = 2,000)
Response Percent
Kendrick Lamar- GNX 14%
Lady Gaga- Mayhem 12%
Bad Bunny- Debí Tirar Más Fotos 15%
Sabrina Carpenter- Man’s Best Friend 14%
Justin Bieber- SWAG 3%
Tyler, the Creator- Chromakopia 3%
Leon Thomas- Mutt 1%
Clipse- Let God Sort Em Out 1%
Not sure 37%

1.1.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Kendrick Lamar- GNX 19% 20% 10% 5%
Lady Gaga- Mayhem 9% 11% 14% 14%
Bad Bunny- Debí Tirar Más Fotos 14% 15% 17% 15%
Sabrina Carpenter- Man’s Best Friend 20% 13% 13% 10%
Justin Bieber- SWAG 4% 2% 3% 1%
Tyler, the Creator- Chromakopia 8% 3% 1% 0%
Leon Thomas- Mutt 4% 1% 1% 0%
Clipse- Let God Sort Em Out 1% 1% 2% 0%
Not sure 21% 32% 39% 55%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Kendrick Lamar- GNX 19% 13% 12% 10%
Lady Gaga- Mayhem 12% 13% 9% 10%
Bad Bunny- Debí Tirar Más Fotos 12% 15% 19% 20%
Sabrina Carpenter- Man’s Best Friend 13% 14% 11% 16%
Justin Bieber- SWAG 3% 3% 2% 2%
Tyler, the Creator- Chromakopia 3% 3% 3% 1%
Leon Thomas- Mutt 3% 1% 1% 0%
Clipse- Let God Sort Em Out 1% 1% 0% 2%
Not sure 35% 35% 43% 39%

Gender

Response Male Female
Kendrick Lamar- GNX 16% 13%
Lady Gaga- Mayhem 12% 12%
Bad Bunny- Debí Tirar Más Fotos 16% 15%
Sabrina Carpenter- Man’s Best Friend 12% 14%
Justin Bieber- SWAG 2% 3%
Tyler, the Creator- Chromakopia 3% 3%
Leon Thomas- Mutt 1% 2%
Clipse- Let God Sort Em Out 2% 0%
Not sure 36% 38%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Kendrick Lamar- GNX 16% 15% 12%
Lady Gaga- Mayhem 13% 12% 11%
Bad Bunny- Debí Tirar Más Fotos 12% 14% 20%
Sabrina Carpenter- Man’s Best Friend 13% 15% 14%
Justin Bieber- SWAG 2% 2% 3%
Tyler, the Creator- Chromakopia 4% 3% 2%
Leon Thomas- Mutt 2% 1% 1%
Clipse- Let God Sort Em Out 2% 1% 1%
Not sure 37% 38% 36%

Party ID

Response Democrat Independent Republican
Kendrick Lamar- GNX 18% 14% 11%
Lady Gaga- Mayhem 12% 10% 14%
Bad Bunny- Debí Tirar Más Fotos 23% 14% 9%
Sabrina Carpenter- Man’s Best Friend 12% 15% 13%
Justin Bieber- SWAG 3% 2% 3%
Tyler, the Creator- Chromakopia 3% 3% 2%
Leon Thomas- Mutt 1% 2% 1%
Clipse- Let God Sort Em Out 2% 0% 1%
Not sure 25% 39% 45%

Race/Ethnicity

Response White Black Hispanic Other
Kendrick Lamar- GNX 9% 44% 10% 14%
Lady Gaga- Mayhem 15% 5% 9% 11%
Bad Bunny- Debí Tirar Más Fotos 12% 12% 28% 14%
Sabrina Carpenter- Man’s Best Friend 15% 8% 15% 10%
Justin Bieber- SWAG 2% 2% 5% 3%
Tyler, the Creator- Chromakopia 3% 4% 1% 6%
Leon Thomas- Mutt 0% 5% 1% 2%
Clipse- Let God Sort Em Out 1% 2% 2% 1%
Not sure 43% 18% 28% 39%

1.2 Taylor Swift Album Release

Will Taylor Swift drop an album in 2026? (N = 2,000)
Response Percent
Yes 64%
No 36%

1.2.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes 56% 65% 61% 71%
No 44% 35% 39% 29%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes 69% 64% 61% 55%
No 31% 36% 39% 45%

Gender

Response Male Female
Yes 65% 62%
No 35% 38%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes 68% 63% 60%
No 32% 37% 40%

Party ID

Response Democrat Independent Republican
Yes 64% 62% 65%
No 36% 38% 35%

Race/Ethnicity

Response White Black Hispanic Other
Yes 64% 68% 59% 62%
No 36% 32% 41% 38%

1.3 Taylor Swift and Travis Kelce Family Plans

Will Taylor Swift and Travis Kelce become pregnant in 2026? (N = 2,000)
Response Percent
Yes 35%
No 65%

1.3.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Yes 36% 40% 34% 30%
No 64% 60% 66% 70%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Yes 34% 37% 35% 35%
No 66% 63% 65% 65%

Gender

Response Male Female
Yes 36% 35%
No 64% 65%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes 36% 33% 36%
No 64% 67% 64%

Party ID

Response Democrat Independent Republican
Yes 35% 34% 38%
No 65% 66% 62%

Race/Ethnicity

Response White Black Hispanic Other
Yes 33% 36% 40% 41%
No 67% 64% 60% 59%

1.4 Genre of Beyoncé’s Next Album

What genre will Beyonce’s next album be? (N = 2,000)
Response Percent
R&B 34%
Country 12%
Rock 8%
Rap 4%
Electronic/Techno 4%
Something else 7%
Not sure 31%

1.4.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Rock 9% 10% 6% 6%
Country 14% 11% 13% 10%
Rap 4% 4% 5% 4%
R&B 37% 41% 35% 19%
Electronic/Techno 4% 4% 3% 4%
Something else 5% 7% 8% 9%
Not sure 27% 23% 31% 47%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Rock 6% 9% 9% 7%
Country 12% 12% 9% 17%
Rap 4% 5% 3% 3%
R&B 33% 35% 35% 31%
Electronic/Techno 4% 4% 2% 3%
Something else 8% 7% 6% 10%
Not sure 33% 29% 35% 29%

Gender

Response Male Female
Rock 7% 8%
Country 13% 11%
Rap 5% 3%
R&B 34% 34%
Electronic/Techno 4% 4%
Something else 8% 6%
Not sure 29% 34%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Rock 6% 7% 10%
Country 12% 12% 12%
Rap 4% 3% 4%
R&B 34% 32% 35%
Electronic/Techno 4% 4% 4%
Something else 6% 9% 7%
Not sure 33% 34% 28%

Party ID

Response Democrat Independent Republican
Rock 11% 6% 8%
Country 10% 11% 15%
Rap 4% 3% 5%
R&B 38% 34% 29%
Electronic/Techno 4% 4% 3%
Something else 6% 8% 7%
Not sure 27% 33% 34%

Race/Ethnicity

Response White Black Hispanic Other
Rock 6% 13% 10% 6%
Country 12% 13% 10% 16%
Rap 5% 2% 3% 3%
R&B 31% 41% 38% 35%
Electronic/Techno 4% 1% 4% 5%
Something else 8% 6% 8% 6%
Not sure 35% 24% 26% 29%

1.5 World Cup Winner

Who will win the World Cup? (N = 2,000)
Response Percent
Argentina 6%
Brazil 8%
Colombia 1%
England 4%
France 4%
Germany 5%
Ghana 1%
Morocco 1%
Netherlands 1%
New Zealand 1%
Portugal 3%
Scotland 1%
South Africa 1%
Spain 7%
Uruguay 1%
Australia 1%
Canada 1%
Mexico 4%
Qatar 1%
USA 16%
Algeria 0%
Austria 0%
Belgium 0%
Cabo Verde 0%
Côte d’Ivoire 0%
Croatia 0%
Curaçao 0%
Ecuador 0%
Egypt 0%
Haiti 0%
Norway 0%
Panama 0%
Paraguay 0%
Senegal 0%
Switzerland 0%
Tunisia 0%
Iran 0%
Japan 0%
Jordan 0%
Saudi Arabia 0%
South Korea 0%
Uzbekistan 0%
Another country 1%
Don’t know 32%

1.5.1 Crosstabs

Age

Response 18-29 30-49 50-64 65+
Argentina 8% 7% 6% 4%
Brazil 6% 8% 8% 8%
Colombia 1% 1% 1% 0%
England 2% 5% 3% 5%
France 5% 4% 3% 2%
Germany 3% 3% 5% 7%
Ghana 1% 1% 0% 0%
Morocco 2% 0% 1% 0%
Netherlands 0% 1% 1% 1%
New Zealand 2% 0% 0% 0%
Portugal 3% 2% 2% 4%
Scotland 0% 1% 1% 1%
South Africa 2% 1% 1% 0%
Spain 9% 7% 8% 6%
Uruguay 1% 0% 1% 0%
Australia 0% 1% 1% 1%
Canada 3% 0% 1% 1%
Mexico 6% 4% 3% 2%
Qatar 0% 1% 1% 0%
USA 12% 19% 16% 15%
Algeria 0% 0% 0% 0%
Austria 0% 0% 0% 0%
Belgium 0% 0% 0% 0%
Cabo Verde 0% 0% 0% 0%
Côte d’Ivoire 0% 0% 0% 0%
Croatia 0% 1% 0% 0%
Curaçao 0% 0% 0% 0%
Ecuador 0% 0% 0% 0%
Egypt 0% 0% 0% 1%
Haiti 1% 0% 0% 0%
Norway 0% 0% 0% 0%
Panama 0% 0% 0% 1%
Paraguay 0% 0% 0% 0%
Senegal 0% 0% 0% 0%
Switzerland 0% 1% 1% 0%
Tunisia 0% 0% 0% 0%
Iran 0% 0% 0% 0%
Japan 1% 0% 0% 0%
Jordan 0% 0% 0% 0%
Saudi Arabia 1% 0% 0% 0%
South Korea 1% 0% 1% 0%
Uzbekistan 0% 0% 0% 0%
Another country 0% 0% 1% 1%
Don’t know 31% 29% 33% 37%

Income

Response < $50,000 $50,000-$99,999 $100,000 - $149,999 > $150,000
Argentina 4% 6% 10% 7%
Brazil 8% 8% 6% 10%
Colombia 0% 1% 2% 0%
England 3% 4% 5% 5%
France 4% 4% 3% 3%
Germany 3% 5% 4% 8%
Ghana 0% 0% 0% 2%
Morocco 0% 1% 0% 1%
Netherlands 1% 0% 1% 1%
New Zealand 1% 0% 1% 0%
Portugal 2% 3% 2% 3%
Scotland 1% 1% 1% 0%
South Africa 0% 1% 1% 1%
Spain 5% 7% 10% 10%
Uruguay 0% 1% 0% 0%
Australia 1% 1% 0% 0%
Canada 1% 1% 2% 0%
Mexico 5% 4% 2% 2%
Qatar 0% 1% 0% 1%
USA 18% 18% 13% 14%
Algeria 0% 0% 0% 0%
Austria 0% 0% 0% 0%
Belgium 0% 0% 0% 0%
Cabo Verde 0% 0% 0% 0%
Côte d’Ivoire 0% 0% 0% 0%
Croatia 1% 0% 1% 0%
Curaçao 0% 0% 0% 0%
Ecuador 0% 0% 0% 0%
Egypt 0% 0% 0% 0%
Haiti 1% 0% 0% 0%
Norway 0% 0% 0% 0%
Panama 0% 0% 0% 1%
Paraguay 0% 0% 0% 0%
Senegal 0% 0% 0% 0%
Switzerland 1% 1% 0% 0%
Tunisia 0% 0% 0% 0%
Iran 0% 0% 0% 0%
Japan 0% 0% 0% 0%
Jordan 0% 0% 0% 0%
Saudi Arabia 1% 0% 0% 0%
South Korea 0% 0% 0% 0%
Uzbekistan 0% 0% 0% 0%
Another country 0% 1% 0% 0%
Don’t know 36% 31% 35% 27%

Gender

Response Male Female
Argentina 8% 4%
Brazil 8% 7%
Colombia 1% 1%
England 4% 3%
France 5% 3%
Germany 6% 3%
Ghana 0% 1%
Morocco 1% 0%
Netherlands 1% 0%
New Zealand 1% 1%
Portugal 4% 2%
Scotland 1% 1%
South Africa 1% 1%
Spain 8% 7%
Uruguay 0% 1%
Australia 0% 1%
Canada 1% 1%
Mexico 4% 4%
Qatar 1% 0%
USA 17% 16%
Algeria 0% 0%
Austria 0% 0%
Belgium 0% 0%
Cabo Verde 0% 0%
Côte d’Ivoire 0% 0%
Croatia 0% 0%
Curaçao 0% 0%
Ecuador 0% 0%
Egypt 0% 0%
Haiti 0% 0%
Norway 0% 0%
Panama 0% 0%
Paraguay 0% 0%
Senegal 0% 0%
Switzerland 0% 1%
Tunisia 0% 0%
Iran 0% 0%
Japan 0% 0%
Jordan 0% 0%
Saudi Arabia 0% 0%
South Korea 0% 0%
Uzbekistan 0% 0%
Another country 1% 0%
Don’t know 24% 40%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Argentina 4% 6% 9%
Brazil 7% 8% 9%
Colombia 0% 1% 2%
England 2% 3% 6%
France 3% 2% 6%
Germany 2% 4% 7%
Ghana 0% 0% 1%
Morocco 1% 0% 1%
Netherlands 0% 1% 1%
New Zealand 1% 0% 1%
Portugal 2% 3% 3%
Scotland 1% 0% 1%
South Africa 1% 1% 1%
Spain 6% 7% 9%
Uruguay 1% 1% 1%
Australia 1% 1% 0%
Canada 1% 0% 1%
Mexico 5% 4% 2%
Qatar 1% 0% 1%
USA 21% 18% 11%
Algeria 0% 0% 0%
Austria 0% 0% 0%
Belgium 0% 0% 0%
Cabo Verde 0% 0% 0%
Côte d’Ivoire 0% 0% 0%
Croatia 0% 1% 0%
Curaçao 0% 0% 0%
Ecuador 0% 0% 0%
Egypt 0% 0% 0%
Haiti 1% 0% 0%
Norway 0% 0% 0%
Panama 0% 0% 0%
Paraguay 0% 0% 0%
Senegal 0% 0% 0%
Switzerland 0% 1% 0%
Tunisia 0% 0% 0%
Iran 0% 0% 0%
Japan 0% 0% 0%
Jordan 0% 0% 0%
Saudi Arabia 0% 0% 0%
South Korea 0% 0% 0%
Uzbekistan 0% 0% 0%
Another country 0% 0% 1%
Don’t know 35% 37% 27%

Party ID

Response Democrat Independent Republican
Argentina 8% 5% 5%
Brazil 8% 7% 8%
Colombia 1% 1% 1%
England 4% 3% 4%
France 5% 4% 2%
Germany 4% 5% 5%
Ghana 1% 1% 0%
Morocco 1% 0% 0%
Netherlands 0% 1% 1%
New Zealand 1% 1% 0%
Portugal 3% 2% 3%
Scotland 0% 1% 1%
South Africa 1% 0% 2%
Spain 8% 8% 6%
Uruguay 1% 1% 0%
Australia 0% 0% 1%
Canada 2% 1% 1%
Mexico 5% 4% 2%
Qatar 0% 1% 0%
USA 13% 15% 22%
Algeria 0% 0% 0%
Austria 0% 0% 0%
Belgium 0% 0% 0%
Cabo Verde 0% 0% 0%
Côte d’Ivoire 0% 0% 0%
Croatia 1% 0% 1%
Curaçao 0% 0% 0%
Ecuador 0% 0% 0%
Egypt 0% 0% 0%
Haiti 0% 1% 0%
Norway 0% 0% 0%
Panama 1% 0% 0%
Paraguay 1% 0% 0%
Senegal 0% 0% 0%
Switzerland 1% 0% 0%
Tunisia 0% 0% 0%
Iran 0% 0% 0%
Japan 0% 0% 0%
Jordan 0% 0% 0%
Saudi Arabia 0% 1% 0%
South Korea 0% 0% 0%
Uzbekistan 0% 0% 0%
Another country 0% 1% 1%
Don’t know 32% 34% 31%

Race/Ethnicity

Response White Black Hispanic Other
Argentina 5% 8% 9% 5%
Brazil 7% 7% 8% 9%
Colombia 1% 1% 1% 0%
England 5% 1% 3% 2%
France 3% 4% 3% 6%
Germany 6% 2% 2% 3%
Ghana 0% 3% 0% 0%
Morocco 0% 2% 1% 0%
Netherlands 1% 0% 1% 0%
New Zealand 1% 1% 0% 0%
Portugal 3% 1% 3% 2%
Scotland 1% 1% 0% 1%
South Africa 1% 1% 0% 1%
Spain 7% 8% 8% 8%
Uruguay 0% 2% 1% 1%
Australia 1% 0% 1% 0%
Canada 1% 2% 1% 2%
Mexico 2% 2% 10% 2%
Qatar 0% 0% 0% 2%
USA 16% 16% 17% 17%
Algeria 0% 0% 0% 0%
Austria 0% 0% 0% 0%
Belgium 0% 0% 0% 1%
Cabo Verde 0% 0% 0% 0%
Côte d’Ivoire 0% 0% 0% 1%
Croatia 0% 0% 1% 0%
Curaçao 0% 0% 0% 0%
Ecuador 0% 0% 0% 0%
Egypt 0% 0% 0% 0%
Haiti 0% 2% 0% 0%
Norway 0% 0% 0% 0%
Panama 0% 0% 1% 0%
Paraguay 0% 0% 0% 1%
Senegal 0% 0% 0% 0%
Switzerland 0% 0% 1% 1%
Tunisia 0% 0% 0% 0%
Iran 0% 0% 0% 0%
Japan 0% 0% 0% 0%
Jordan 0% 0% 0% 0%
Saudi Arabia 0% 0% 0% 0%
South Korea 0% 1% 1% 0%
Uzbekistan 0% 0% 0% 0%
Another country 1% 0% 1% 0%
Don’t know 35% 31% 24% 34%